It was the year of Conor McGregor. From January until December whatever McGregor did, people watched. While we do not have an (unofficial) official PPV buy rate for December’s UFC 194, it’s expected to have cleared 1 million buys and the record gate ($10.1M) is due in large part to McGregor’s fans who travel to Vegas […]
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15 for 15: No. 3 UFC PPV has its biggest year
15 for 15: No. 4 UFC enlists USADA for anti-doping program
After failed drug tests by Jon Jones, Anderson Silva, Nick Diaz and Hector Lombard, the UFC decided to revamp its stance on drug testing and established an anti-doping policy of its own. In conjunction with USADA, the UFC anti-doping policy went into effect on July 1st of this year. In February, Lorenzo Fertitta, Dana White […]
15 for 15: No. 5 UFC Antitrust Lawsuit survives through 2015
The antitrust lawsuit filed by former UFC fighters against the company continued on into 2015 with various motions attempting to move and dismiss the case. As we end 2015, the case is now in Nevada before Judge Richard Boulware and the parties enter the discovery phase of the lawsuit. In December 2014, fighters filed multiple […]
15 for 15: No. 6 UFC-Reebok partner to tepid, disastrous results
In July, the UFC officially added Reebok as the company’s exclusive clothier. No longer would contracted fighters wear non-UFC sponsors on their shirts, shorts or hats as “fight kits” would be issued for each fighter. In addition, we said goodbye to fight sponsor banners. The overarching issue was the new pay structure which drew the […]