The official live and same day ratings for UFC on Fox 28 revealed the show averaged 2,037,000 viewers on the network Saturday night. The prelims which aired on Fox prior to the main card drew 1,214,000 viewers according to Nielsen Media Research. The prelims started 30 minutes later than scheduled due to an overrun from […]
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Amazon to stream UFC PPVs
Amazon is picking up the rights to UFC PPVs according to a report from the Sports Business Journal. Terms and length of the deal were not disclosed ahead of a formal announcement later this morning. The company will stream UFC 222 this Saturday for a priced of $64.99 HD. As with UFC.tv, the PPV will […]
Plaintiffs’ expert in UFC Antitrust lawsuit takes turn picking apart Zuffa’s economic expert
Dr. Andrew Zimbalist had the opportunity to offer a rebuttal report in response to a UFC’s economist undressing of his opinion on the damages in the plaintiffs’ case in the UFC antitrust lawsuit. In the report he goes after Zuffa’s economic expert, Dr. Roger Blair as he claims that his analysis “provides no insight into […]
UFC on Fox 28 draws 1.82M viewers in overnight ratings
UFC on Fox 28 drew 1.8 million viewers on Fox Saturday night’s fast overnight ratings. Despite stiff competition from the NBA and the Olympics the event was able to stave off its worst ratings since being shown on the network. The event drew 1.82 million viewers, a 0.6 rating in the A18-49 demo and a […]
Zuffa’s economic expert dismisses Plaintiffs’ opinion on damages in Antitrust lawsuit
In the latest round of filings in the UFC Antitrust Lawsuit, the UFC provided an expert report from Roger D. Blair. Dr. Blair’s report was meant to rebut the assertions made by Plaintiffs’ expert Andrew Zimbalist. Dr. Blair’s report argues Dr. Zimbalist’s “yardstick” method of assessing plaintiffs’ damages in the lawsuit was inappropriate and flawed. […]