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HBO offers “GameDay” type live show before Pacquiao fight

November 11, 2011 by Jason Cruz Leave a Comment

In prelude to the Manny Pacquiao vs. Juan Manuel Marquez fight, HBO will offer “Fight Day Now.” The show, which gets its take from NCAA Football’s GameDay on ESPN will be live from the lobby of the MGM Grand to offer hype for Saturday night’s fight. The Sports Business Journal reports that “Fight Day Now” […]

Filed Under: boxing, HBO, TV

Has the Pacquiao brand peaked?

November 10, 2011 by Jason Cruz Leave a Comment

Not only will the UFC be holding a big event Saturday night, Manny Pacquiao takes on Juan Manuel Marquez. The Toronto Star looks at the Manny Pacquiao brand and asks whether it has plateaued. Earlier this year, Pacquiao and Top Rank consolidated his marketing team to focus on securing endorsements. Team Pacquiao and Top Rank   hired […]

Filed Under: boxing, marketing, Top Rank

Mayweather-Ortiz receives 1.25 million PPV buys

October 28, 2011 by Jason Cruz 6 Comments

ESPN’s Dan Rafael tweeted that the official PPV buys for September’s Mayweather-Ortiz fight at 1.25 million. The numbers were provided by co-promoters for the event, Golden Boy and Mayweather Promotions. Via Ring TV: Mayweather-Ortiz generated buys from 1.25 million homes with a value of $78,440,000 in pay-per-view revenue, according to statements released on Friday. Mayweather […]

Filed Under: boxing, Golden Boy, ratings

Mayweather-Ortiz gate: $9 million but over 3,000 tickets unsold

September 28, 2011 by Jason Cruz 4 Comments

The Nevada Athletic Commission last week announced the official gate and attendance for the Floyd Mayweather, Jr.-Victor Ortiz fight. The fight received a $9 million gate with 13,364 tickets sold which made it the 14th largest fight in Las Vegas history. The Nevada Athletic Commission confirmed the numbers via email to MMA Payout. Gate – […]

Filed Under: boxing, gate

Mayweather-Ortiz: Payout Perspective

September 21, 2011 by Jason Cruz 4 Comments

Welcome to a special edition of Payout Perspective as we take a look back at Saturday’s fight at the MGM Grand in Las Vegas featuring Floyd Mayweather taking on Victor Ortiz. Mayweather wins via controversial TKO “Protect yourself at all times.” Oftentimes glossed over in instructions for MMA and boxing, Mayweather used this rule as […]

Filed Under: boxing, Featured, sponsorships

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