According to early estimates, PPV buys for the Margarito/Pacquiao fight were estimated at 1.4 million viewers. This is double the amount for Pacquiao’s fight with Joshua Clottey in March. It also is the number for the Floyd Mayweather/Shane Mosley fight in June. Lance Pugmire of the LA Times posted a tweet stating that the attendance […]
boxing
Tecate remains true to boxing
As many of us watched Manny Pacquiao destroy Antonio Margarito for 12 rounds Saturday night, fans may have noticed Tecate sponsorship throughout the night. Darren Rovell wrote about Tecate’s unwavering commitment to boxing. Felix Palau, the brand’s vice president of marketing, says that they’ve gradually been betting more and more on boxing since 2007. Today, 70 […]
HBO uses mix of digital and traditional media to promote Pacquiao fight
As we enter fight week, Multichannel news writes about HBO’s use of digital media to promote the Nov. 13thfight between Manny Pacquiao and Antonio Margarito. A couple weeks ago, MMA Payout reported on the marketing efforts for the fight at Cowboy Stadium this Saturday. While that report focused on the traditional ways the fight is promoted, […]
Pacquiao fight grabs mainstream exposure
While most of us watched UFC 121 last Saturday, HBO began another installment of its 24/7 series featuring Antonio Margarito and Manny Pacquiao. The three-part series chronicles the fight camps leading up to their fight on November 13th in Dallas. Sports Business Daily (subscription required) details the mainstream leadup: Pacquiao (will make an) appearance on the November cover […]
NY Assemblyman Bob Reilly speaks out about MMA
New York’s most vocal politician against the regulation of mixed martial arts in New York state recently spoke in depth about why he is against MMA. In the first part of a two part interview that will appear on today’s installment of “Inside MMA” on HD Net, Reilly articulated his opposition to regulating MMA in […]