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Tapout

TapouT sponsors race car at Nascar’s Nationwide series

March 6, 2011 by Jason Cruz 7 Comments

MMA clothing brand TapouT unveiled its sponsored race car at NASCAR’s Nationwide Series on Saturday. The TapouT Chevrolet placed 12th in its first ever race. Via MMA Junkie: In February, MMA clothing manufacturer TapouT announced it was branching out from its core audience with a multi-year partnership with racing team Kevin Harvick Inc. “I expect […]

Filed Under: sponsorships, Tapout

Former Tapout Employee Receives $3.2M Jury Award

January 26, 2011 by Justin Klein 1 Comment

Following up on my earlier post, Former TapouT Employee’s Wrongful Termination Lawsuit Set for Trial in January – Claims Against Kreiner Dismissed, according to the Beverley Hills Courier, the former employee, Michelle Thomas “was today awarded $2.4 million in punitive damages by a Los Angeles Superior Court jury.” According to the article, “[t]he panel deliberated for about a […]

Filed Under: legal, Tapout

MusclePharm Raises $1.4 Million

January 8, 2011 by Kelsey Philpott 2 Comments

In December, nutritional supplement company, MusclePharm, raised $1.4 million through convertible promissory notes and a registration agreement with accredited investors. “We are very pleased with the successful completion of the agreement with the investor and believe this capital will support our capital requirements for growth,” commented Brad Pyatt, MusclePharm’s Chief Executive Officer. “We appreciate our […]

Filed Under: financial, sponsorships, Tapout, WEC, Zuffa

Toronto Company buys TapouT, Silver Star and Hitman

September 6, 2010 by Jason Cruz Leave a Comment

MMA Weekly reports that TapouT, Silver Star Casting Co. and Hitman Fight Gear have been sold to businessman Jamie Salter. The MMA clothing brands will be merged under Salter’s Toronto-based Authentic Brands Group, LLC. From Bloomberg: Salter’s Toronto-based Authentic Brands Group LLC is betting the three labels — TapouT, Silver Star Casting Co. and Hitman […]

Filed Under: Mergers and Acquisitions, Silver Star, Tapout

Tapout and Fathom Co-Promoting for UFC 118

August 23, 2010 by Kelsey Philpott 1 Comment

Tapout Clothing and Fathom Events will partner to host the new UFC 4-Pack promotion at UFC 118. Purchasers of four tickets to UFC 118 at any Fathom Events-sponsored showing in the U.S. will be eligible to receive a free Tapout t-shirt. Payout Perspective: Co-promotions are probably under-utilized in sports today, but I tend to think […]

Filed Under: marketing, pay-per-view, sponsorships, Tapout, UFC

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