The UFC and SpikeTV have announced that Georges St-Pierre and Dan Hardy will tape a three-part Primetime segment in preparation for their up-coming fight at UFC 111 on March 27th: UFC PRIMETIME® GOES BEHIND-THE-SCENES FOR HIGHLY ANTICIPATED GEORGES ST-PIERRE vs. DAN HARDY MEGA-FIGHT New Three-Part Series Premieres On Spike TV Wednesday, March 10 At […]
Report: UFC 113 Date Could Shift
Neil Davidson of the Canadian Press reports that the UFC is now contemplating whether or not to hold UFC 113 on the night of May 1st, which could possibly pit the anticipated PPV against the boxing mega-fight between Floyd Mayweather and Shane Mosley. UFC president Dana White confirmed via text Monday that the mixed martial […]
Top Rank to Create Boxing Upfront
Jon Show of the Sports Business Journal reports that Leverage Agency and Top Rank plan to partner in what they are calling the first advertising and sponsorship upfront in the history of boxing. “Before this, boxing was a lot of one-off opportunities,” said Ben Sturner, CEO of the Leverage Agency. “We’re coming with more robust […]
Faber the Consummate Self-Promoter
John Morgan of MMAJunkie looks at how Urijah Faber has been able to parlay his childhood acting and drama experiences into a nearly peerless set of promotional skills. While Faber’s athletic training has proved more than competent in his time with the organization, his comfort in the limelight shines through each and every time Faber […]
Winter Under Armour Campaigns Utilize St-Pierre
The year of 2009 was pretty kind to Georges St-Pierre. The UFC Welterweight Champion successfully defended his belt on two occasions and signed ground-breaking endorsement deals with both Gatorade and Under Armour. While he’s appeared in numerous Gatorade ads and commercials since last March, his latest endorsement deal with Under Armour is just now getting […]