Dana White re-affirmed at UFC 111’s post-fight press conference that the attendance for Saturday’s show at the Prudential Center in Newark, New Jersey was over 17,000 and considered to be a sell-out. The event produced a gate of over $4 million, which would make it the UFC’s highest grossing gate event since UFC 100 last July […]
UFC 111: Payout Perspective
Welcome to another edition of Payout Perspective! This week we take a look at the UFC’s return to New Jersy with UFC 111. The sold-out held at Newark’s Prudential Center featured a welterweight title bout between Georges St-Pierre and Dan Hardy, as well as an interim heavyweight title bout between Shane Carwin and Frank Mir. […]
Miller Lite to Sponsor TUF 11
SpikeTV and the UFC have released a five minute teaser for the first episode of The Ultimate Fighter 11 that gives us an indication of which brands will be sponsoring the season; most notable among them is Miller Lite. You Ready? UltimateFighter.com See More: TUF 11 • middleweights • Dana White • Chuck Liddell Payout Perspective: […]
UFC Primetime Episode 3: 613,000 Viewers
MMAPayout.com has learned that the third episode of UFC Primtime: GSP vs. Hardy drew an average audience of 613,000 viewers on Wednesday night. Payout Perspective: Episode 1: 1,000,000 Episode 2: 506,000 (-50%) Episode 3: 613,000 (+22%) There are many theories as to why there was a 50% drop in viewership between 1 and 2. Some […]
Pressure for Legalization Rising in Ontario
The pressure to legalize the sport of mixed martial arts in Ontario is at an all-time high this week as the entire country of Canada prepares to watch one of its own, Georges St-Pierre, defend his UFC Welterweight Championship at UFC 111 on Saturday. The fight is the most significant sporting event of interest in […]