Spike TV has announced that the UFC 111 Prelims featuring Matt Brown vs. Ricardo Almeida and Nate Diaz vs. Rory Markham generated a 0.9 rating for an average audience of 1.2 million. The broadcast scored fairly well in the 18-34 and 18-49 demos, as usual, with a 1.1 and 1.2 respectively. Payout Perspective: Unfortunately for […]
New GSP Under Armour Commercial
Under Armour recently released a new Georges St-Pierre commercial trailer to coincide with his title defense at UFC 111 against Dan Hardy. Take a look below: Payout Perspective: Mission Skincare, Gatorade, and Under Armour all understand the importance of timing: GSP’s popularity is spiking right now and this is the way to leverage that awareness […]
UFC 111 Buyrate Prediction: 700,000
MMAPayout.com uses statistical regression analysis to match both the viewership numbers from Spike TV’s Countdown to UFC and the live gate figures reported by athletic commissions against the PPV buyrate numbers for each UFC event. The analysis produces a linear equation, which can then be used to take new Countdown or gate information and predict […]
UFC 115 in Vancouver a No-Go
Joe Ferraro of Sportsnet.ca is reporting that UFC 115 in Vancouver is looking like less and less of a possibility due to insurance and other issues brought up by the Vancouver City Council and its conditional license. A planned UFC show in Vancouver in June is on the ropes, apparently due to insurance and other […]
Singapore’s Martial Combat Debuts in May
ESPN Star Sports has officially announced the debut of MARTIAL COMBAT for May 12th and 13th, to be held at the brand new Resorts World Sentosa on the island of Sentosa in Singapore. ESPN STAR Sports Announces May Fight Card for Resorts World™ Sentosa Martial Combat – World Champions Ole Laursen and Leandro Issa Confirmed […]