Don Muret of the Sports Business Journal reports on the desire of Maple Leaf Sports and Entertainment to turn its Real Sports Bar and Grill into a quasi closed-circuit destination for its Air Canada Center in Toronto. Maple Leaf Sports & Entertainment’s new sports bar next to Air Canada Centre will sell plenty of beer […]
TUF 11 Finale: 1.4 HH
MMAPayout.com has learned that the TUF 11 Finale on Spike TV drew a 1.4 HH rating on the strength of 2 million average viewers over its three hour broadcast on Saturday night. However, the show peaked at 2.4 million viewers for the main event that saw Court McGee defeat Kris McCray. The program also garnered […]
UFC 115 PPV Prediction: 460,000
MMAPayout.com uses statistical regression analysis to match both the viewership numbers from Spike TV’s Countdown to UFC and the live gate figures reported by athletic commissions against the PPV buyrate numbers for each UFC event. The analysis produces a linear equation, which can then be used to take new Countdown or gate information and predict […]
TUF 11 Payouts: $406,000
The Staff at MMAJunkie.com are reporting that the total fighter payouts for The Ultimate Fighter 11 Finale came to $406,000. Also note that the attendance and gate for the event have been reported at 1,708 and $430,250. Court McGee: $16,000 (includes $8,000 win bonus) def. Kris McCray: $8,000 Matt Hamill: $52,000 ($26,000 win bonus) def. […]
Lipton Brisk and Chuck Liddell
Earlier this month, Lipton Brisk released a digital short story entitled The Way of the Brisk: The Untold Story featuring UFC legend Chuck Liddell. Payout Perspective: The segment is really quite well-done and the perfect example of what we talk about here at MMAPayout.com all the time: the actual marketing or sponsorship activation directed towards […]