Phil Elliot of GamesIndustry.biz has published an interview with THQ’s Jon Rooke in which the head of marketing discusses how UFC 2010 failed to meet lofty sales expecations, but still shipped over 2.6 million just six weeks after hitting the market. “We’ve had Red Dead Redemption released one week before us and that sucked, to-date, […]
Joe Stevenson Without Health Insurance
Steven Marrocco of MMAJunkie writes that UFC lightweight Joe Stevenson recently went to Tijuana, Mexico in order to get an MRI done on his knee, because he doesn’t have health insurance and Mexico was the cheaper option. The former lightweight contender once had health insurance through his wife, Maia, but lost it when she stopped […]
Faber in K-Swiss Campaign
Urijah Faber will be featured in a new K-Swiss Tubes marketing campaign alongside the Saints’ Jeremy Shockey, 49ers’ Patrick Willis, and fictional character Kenny Powers from HBO’s “Eastbound and Down”. Payout Perspective: K-Swiss purchased MMA sponsor FORM Athletics last week, but further signaled its commitment to MMA this week with the inclusion of Urijah Faber […]
UFC on Versus 2: 991,000 Viewers
MMAPayout.com has learned that UFC on Versus 2 drew a .86HH on the strength of 991,000 average viewers on Sunday evening. These numbers are down by just over 20% from the UFC’s debut on Versus last March, which saw the UFC earn a 1.1 HH rating with 1.24 million viewers. Payout Perspective: The numbers are […]
The UFC’s Discretionary Bonuses
Billy Baker of the Boston Globe has written a seven page profile on UFC President Dana White which examines his rise to fame. The piece is definitely flattering, but it also doesn’t shy away from what some people might call the “touchy” subjects (e.g., White’s controversial gambling habit). While the article is an interesting read all […]