Spike TV announced that it is launching a new marketing campaign around the network’s sports programming. The campaign dubbed, “Fighters First” seeks to promote the fighters as individual brands. It can be viewed as a slight at the UFC which has shown its brand is bigger than its fighters, the campaign highlights the fighter in […]
Jones returns home after probation violation hearing
Judge Michael E. Martinez added new terms to Jon Jones’ probation as a result of a recent moving violations. Jones was free to return home with the added stipulations which include attending an anger management and driver improvement courses. In addition to the two added stipulations, he will need to complete a 60 more hours […]
Stitch Duran signs with Bellator MMA
Bellator MMA announced that Jacob ‘Stitch’ Duran will join the organization as a lead cutman. The company made the announcement via a press release sent out on Thursday. Duran signed a multi-year contract with Bellator MMA according to the press release. Via Bellator press release: Starting with “Bellator 153: Koreshkov vs. Henderson” on April 22 at the Mohegan Sun […]
Jones to face judge to address probation violation Thursday morning
UPDATED: Jones returns home after probation hearing which added additional conditions to his probation. Jon Jones will have a hearing before an Albuquerque, New Mexico judge this morning to address a probation violation stemming from a recent traffic stop which resulted in Jones being issued several moving violations including drag racing. Rest assured, it appears […]
Exos becomes official performance partner of the UFC
The Sports Business Journal (subscription required) reports that the UFC has signed a one-year deal with physical training, nutrition and physical therapy company Exos, makig it the official performance partner of the company. You may recall that it forged the agreement with the company last year as part of a new Athlete Marketing and Development program. […]