The fight between Mike Tyson and Jake Paul is set for tomorrow airing “free” on Netflix. It is an experiment for all involved and it looks like its going to be a success. First off, the official weigh-ins were not public and it will be up to the promotion to provide that information. I wouldn’t […]
UFC-IBM announce major sponsorship deal
Remember when Dana White said that the reporters doing the UFC rankings should be replaced by AI? That may be happening as the UFC and IBM have signed a global sponsorship deal per the Sports Business Journal. The partnership will seek to focus on the Artificial Intelligence sector. According to the report, IBM gets designations […]
UFC 309 to return to pre-June 1 gloves
Ariel Helwani was the first to report that all fighters on the UFC 309 cards will not be using the new gloves implemented at UFC 302, but the prior gloves. MMA Junkie corroborated the report with at least three individuals with knowledge that the fights taking place at New York’s Madison Square Garden will be […]
UFC and Bud Light experience happy returns after return
The Sports Business Journal reports the return of Bud Light to the UFC sponsorship has helped both brands reach out their target demos. As you recall, Modelo briefly replaced Bud Light as the official beer of the UFC. According to the article, Modelo is the number one “off-premise retail beer” (e.g., grocery, liquor stores) in […]
White highlighted as key piece to Trump election
Dana White has been highlighted as a factor in getting out the youth male demo to vote for Donald Trump as he regained the presidency. A long-time ally of Trump, White is low-key working his way up the Republican power tower. He has spoken at the 2016 and 2024 Republican National Convention and gave him […]