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Jason Cruz

UFC 312 PPV Prelims draw 881K viewers

February 12, 2025 by Jason Cruz Leave a Comment

UFC 312 PPV Prelims on ESPN2 drew 881,000 viewers per ESPN2 per Programming Insider. The telecast drew an estimated 529,000 viewers in the A18-49 demo and an estimated 521,000 in the A25-54 demo. The telecast aired on ESPN2 due to College Basketball. The telecast featured Gabriel Santos and Jack Jenkins with the Brazilian earning the […]

Filed Under: pay-per-view, ratings, UFC

Monster Energy renews UFC sponsorship

February 12, 2025 by Jason Cruz Leave a Comment

Monster Energy will remain in the center of the Octagon for at least 5 more years at it renewed its sponsorship deal with the UFC. There is an option for a 6th year with the deal rumored to be in the 9-figure range. Both companies touted it as the “biggest sponsorship ever.” Monster, a sponsor […]

Filed Under: Monster Energy, sponsorships, UFC

Thorne to continue as UFC sponsor

February 11, 2025 by Jason Cruz Leave a Comment

The Sports Business Journal reports that the UFC has renewed its sponsorship deal with nutiontal supplement company Thorne. Thorne became a UFC sponsor in 2019 and will maintain being the company’s official sports performance nutrition partner, a “premier partner” of the UFC Performance Institute and will be the partner of the UFC anti-doping program. As […]

Filed Under: Thorne, UFC

Judge Boulware approves Le-Zuffa settlement

February 10, 2025 by Jason Cruz Leave a Comment

On Thursday, Judge Richard Boulware approved the $375 million settlement in the Le-Zuffa antitrust lawsuit. Despite one filed objection by Carla Esparza, there was no argument from anyone else in Judge Boulware’s courtroom. The former UFC women’s champion filed an objection. She then amended the objection and removing the objection to the Nathan Quarry settlement. […]

Filed Under: Antitrust Class Action, Le v. Zuffa, legal, UFC

UFC 312 attendance, gate and bonuses

February 9, 2025 by Jason Cruz Leave a Comment

UFC 312 took place Sunday morning in Sydney, Australia. Dana White announced the attendance in the post-fight press conference. The event was a sellout with 18,253 in attendance and a $7.7 million gate. The bonuses went to Quillan Salkild who kicked off the night as he knocked out Anshul Jubli in the first 20 seconds […]

Filed Under: Attendance, bonuses, gate, UFC

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Someone needs to be fired from WSJ

Sohrab Ahmari @SohrabAhmari

Embarrassing.

Time to buy that Prius

Time to write your congress person

John S. Nash @heynottheface

HR 4624 (Muhammad Ali American Boxing Revival Act of 2026) is scheduled for consideration for a vote in the House next week, under suspension of the rules (limit of 40 minutes for debate, no amendments are allowed, and needs a 2/3 vote to pass.)

No matter what that UFC White House is going to happen

Barak Ravid @BarakRavid

🚨🚨🚨Trump on Truth Social: Israel, out of anger for what has taken place in the Middle East, has violently lashed out at a major facility known as South Pars Gas Field in Iran. A relatively small section of the whole has been hit. The United States knew nothing about this

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Contrary to Trump’s statements, senior Israeli and U.S. officials said that the United States had prior knowledge of the Israeli strike and even approved it in an attempt to pressure Iran. After the Iranians retaliated against Qatar’s gas fields, Trump is now changing course

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