The Professional Fighters’ League announced a multi-year global partnership with Anheuser Busch In-Bev’s Estrella Jalisco brand. It will be the Exclusive Beer Partner of the PFL. Via PFL press release: As the Official Beer of the PFL, Estrella Jalisco has global rights to use PFL logos and “Official Partner” branding for advertising and promotional usage, including pass-through branding rights for […]
Disgruntled May-Pac fans get oral argument in appeals court
On March 7th, the U.S. Court of Appeals for the Ninth Circuit heard oral arguments in the appeal of the lawsuit brought by plaintiffs that purchased the Floyd Mayweather-Manny Pacquiao in May 2015. The case was dismissed but appealed by the plaintiffs. The underlying facts of the lawsuit brought by multiple individuals and consolidated into […]
Report: UFC sponsorship revenue up due to new deals with companies
Last week’s Sports Business Journal included a report by Terry Lefton about the UFC’s 25 percent increase in sponsorship revenue largely championed by new deals signed by the company. Coming in with a heavy debt load after WME’s acquisition of the UFC for approximately $4 billion, the new owners felt pressure to produce. In speaking […]
Conor McGregor arrested in Miami
Conor McGregor was arrested in Miami Monday morning according to the Miami Beach Police Department. MBPD has arrested and charged Conor McGregor, DOB: 7/14/88, with Strong Arm Robbery and Criminal Mischief, both felonies. Please see arrest report and booking photo below. No additional information will be provided. pic.twitter.com/9HdkRWPnd8 — Miami Beach Police (@MiamiBeachPD) March 12, […]
PBC on Fox (3/9) draw 1.34M viewers in fast overnights
PBC on Fox Saturday night drew 1.34 million viewers in fast overnights per Television By Numbers. The event drew 0.3 in the A18-49 demo and a 2 share overall. The event which featured Shawn Porter beating Yordenis Ugas in a controversial decision was the latest event for PBC on the network. It went up against […]