Bellator announced it has inked a multi-year CBD sponsorship with cbdMD according to a company press release. The company touts itself as a nationally recognized consumer cannabidiol brand.
The partnership began at Bellator 222 in New York City. As part of the deal, cbdMD will receive a depth of integrated partnership assets, including category exclusive branding inside the Bellator cage, to promote the cbdMD.
No financial details of the deal were announced.
Payout Perspective:
It was inevitable that Bellator would garner a part of the CBD industry. The UFC partnered with Aurora Cannabis, it was only a matter of time before we saw other promotions secure CBD sponsor deals. According to sources in a SBJ article, the deal with the UFC was reportedly worth $15 million over a 5 year span. No word if cbdMD is paying anywhere near this deal, but it shoes the amount of capital the industry has at this time.
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