Welcome to another edition of Payout Perspective. This time we take a look at UFC 273 held at the VyStar Arena in Florida. Volkanovski dominates Zombie Alexander Volkanovski successfully defended his Featherweight title by stopping The Korean Zombie in the fourth round of his title defense. Volkanovski destroyed TKZ through the first three rounds and […]
Top Rank launches NFTs with Tom Brady company
The Sports Business Journal reports that Top Rank Boxing has partnered with Tom Brady’s NFT company to launch boxing NFTs. The first set are being released Wednesday via auction on the DraftKings Marketplace. The NFTs will include a one-for-one “Legends Up” NFT that has a minimum bid of $5,000 as well as several “Champion Up” […]
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Top Rank Boxing draws 447,000 viewers
Top Rank Boxing drew 447,000 viewers on Saturday night on ESPN per Nielsen via ShowBuzz Daily. The telecast finished 26th overall in cable for the night. The telecast followed the UFC 273 Prelims on ESPN. The event drew 148,000 viewers in the A18-49 demo and 0.26 in the household ratings. The card featured Mikaela Mayer […]
UFC 273 Prelims draw 791,000 viewers
The UFC 273 Prelims on ESPN drew 791,000 viewers on Saturday night. It drew 367,000 in the A18-49 demo per Nielsen via ShowBuzz Daily. The Prelims also drew a 0.40 household rating. It drew 0.28 in the A18-49 demo, 0.13 in F18-49, 0.43 in M18-49, 0.22 in A18-34, 0.13 F12-34, 0.25 in M12-34, 0.28 in […]