The UFC announced a new sponsorship and new category with New Amsterdam’s ‘Wildcard’ becoming the Official Ready to Drink Vodka of the UFC. The move also may give the company an opening to become the Official Vodka of the UFC as the Nemiroff deal with the UFC is over. The ‘ready to drink’ category is […]
WWE NXT (11.8) draws 664K viewers on Election Night
WWE NXT drew 664,000 viewers on Tuesday night per Nielsen via ShowBuzz Daily. The telecast fell to 40th overall in cable ratings due to Mid-term Election coverage. NXT drew 0.15 in the A18-49 demo which was up from last week (0.13). The overall ratings are down just 6,000 viewers from November 1st. The telecast drew […]
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UFC makes Poirier’s Louisiana Style Official Hot Sauce of company
The UFC and former lightweight champion Dustin Poirier announced a multi-year marketing partnership for Poirier’s hot sauce, Poirier’s Louisiana Style, which will be the Official Hot Sauce of the UFC. Poirier’s hot sauce, which he has prominently displayed during previous UFC Embeddeds when he fights will now be in UFC branded content on its social […]