The UFC and former lightweight champion Dustin Poirier announced a multi-year marketing partnership for Poirier’s hot sauce, Poirier’s Louisiana Style, which will be the Official Hot Sauce of the UFC. Poirier’s hot sauce, which he has prominently displayed during previous UFC Embeddeds when he fights will now be in UFC branded content on its social […]
The Interview with Bellator MMA’s Roman Faraldo
AEW Rampage (11.4) draws 455,000 viewers
AEW Rampage on TNT drew 455,000 viewers per Nielsen via ShowBuzz Daily. It was good enough for 20th overall in cable on Friday. The telecast drew 0.14 in the A18-49 demo, 0.10 F18-49, 0.19 M18-49, 0.13 A18-34, 0.08 F12-34, 0.12 M12-34, 0.16 A25-54 and 0.22 in over 50. The show featured Mike Tyson on commentary […]
UFC reups with sponsor Battle Motors, expands marketing
The Sports Business Journal reports that UFC sponsor Battle Motors has renewed its sponsorship with the promotion and expanded its deal with the company. Battle Motors now becomes the first-ever Official Electric Commercial Truck of the UFC. The deal is for another two years from the original two-year agreement. It also includes another two-year option. […]
UFC fight under investigation due to betting issues
ESPN reports that a fight this past Saturday is under investigation for betting irregularities. The fight between Darrick Minner and Shayilan Nuerdanbieke is being investigated after several sportsbooks in multiple states reported suspicious wagering. U.S. Integrity, a betting integrity firm which investigates suspicious betting activity, is investigating the fight. According to ESPN, heavy money came […]