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Jason Cruz

Fighting for Attention: GSP as face for the UFC

September 24, 2010 by Jason Cruz 1 Comment

On Wednesday, The New York Times featured Georges St. Pierre in its Fashion and Style section as an “Up Close” feature. His appearance reflects the push by the UFC to create a face for its brand as it continues to move into the mainstream. The article follows St. Pierre as he uncomfortably navigates New York Fashion […]

Filed Under: mainstream, media, Public Relations, UFC

TUF 12 & UFC 119 Countdown Ratings

September 23, 2010 by Jason Cruz 1 Comment

MMA Payout has learned that the second episode of TUF 12 drew a 1.2 HH rating with a rating of 1.7 million viewers. The broadcast also drew well in the M18-34 and M35-49 demographics with a 1.7 and 1.84, respectively. Quarter hours/HH ratings were as follows: 1.12, 1.22, 1.20, 1.39 UFC Countdown 119: Mir v. Cro Cop […]

Filed Under: ratings, TUF, UFC

How appealing: Sonnen to appeal CSAC drug test, will appear on ESPN Thursday

September 21, 2010 by Jason Cruz 5 Comments

Chael Sonnen will appeal the California State Athletic Commission drug test which revealed that he tested positive for a banned substance prior to his fight with Anderson Silva at UFC 117. He is scheduled to appear on ESPN’s MMA Live on Thursday to presumably speak about the failed drug test. According to a report from MMA […]

Filed Under: Drug Testing, Public Relations, UFC

Drug test reveals Sonnen positive for banned substance at UFC 117

September 19, 2010 by Jason Cruz 11 Comments

MMA Junkie reports that UFC middleweight Chael Sonnen failed his post-fight drug test at UFC 117. This news could derail Sonnen’s momentum and popularity after nearly defeating Anderson Silva in August and possibly jeopardizes his chances at a rematch in the near future. The California State Athletic Commission Executive Officer George Dodd confirmed that Sonnen failed […]

Filed Under: Drug Testing, UFC

Strikeforce signing week includes Semtex

September 18, 2010 by Jason Cruz 6 Comments

 Strikeforce ended a week of adding new talent to its roster by signing Paul “Semtex” Dailey to a mult-fight deal. Dailey, the Brit exiled from the UFC after a cheap shot on Josh Koscheck at UFC 113 recently fought at the Shark Fights PPV on September 11th. From MMA Fighting: …Daley hopes to take a […]

Filed Under: Strikeforce

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