MMA Payout has learned via email from SpikeTV that UFC 120: Bisping vs. Akiyama delivered a 1.3 hh rating – a 1.8 in M18-49, a 2.24 in M18-34, and had an average audience of 1.9 million viewers. The card, tape-delayed on SpikeTV earned about 2.5 million viewers at its peak The quarter hours for the […]
Rallying Cain: LA fans come out for Velasquez
Kicking off fight week for UFC 121, the UFC organized a public rally for Cain Velasquez this past Sunday. The “Cain Train” featured Velasquez in a meet and greet with fans and the media. Payout Perspective: From a PR standpoint, the old-fashioned public rally provided good video and photo ops for media and fans. The […]
American Top Team teams with exercise manufacturer
Florida-based, mixed martial arts American Top Team (ATT) has partnered with exercise equipment manufacturer VertiMax. The VertiMax uses resistance to condition the athlete. To use the VertiMax, the athlete puts on a waist harness that is secured by resistance-like bands that are tethered to a flat 3 or 4 foot platform. Various exercises can be […]
UFC Title bouts in the UK in the near future?
One of the storylines for UFC 120 is the burgeoning success of the UFC in the UK. UFC UK president Marshall Zelzanik spoke earlier this week about the possibility of UFC Championship fights being held across the pond. “Obviously, championship fights for the most part are elevated to the pay-per-view cards,” Zelaznik told MMA Junkie, […]
TUF episode No. 5 and UFC Primetime episode 2 ratings
MMA Payout has learned that the fifth episode of TUF earned an average audience of 1.9 million viewers and an overall 1.34 household rating. The 1.9 million viewers is a season high. This week’s TUF garnered a strong 1.93 rating in M18-49 and a 2.2 in M18-34. The quarter hours/ hh rating are as follows: […]