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Jason Cruz

Edgar-Spencer part ways

February 9, 2011 by Jason Cruz 5 Comments

First GSP, now UFC Lightweight Champ Frankie Edgar has split with his agent Shari Spencer. Spencer had represented GSP and Edgar at the beginning of the year, now both have left her agency. Edgar sent out a press release which stated the following: “Shari did a fantastic job with handling my business affairs however at […]

Filed Under: agent, UFC

New Magazine Focuses on MMA Fitness

February 9, 2011 by Jason Cruz 2 Comments

Fighters Only magazine has introduced a new fitness publication called, Train Hard Fight Easy (THFE), which will focus on MMA fitness and nutrition. According to Fighters Only: In addition to expert editorial discussing MMA-related health, nutrition and conditioning THFE also features blow-by-blow fighting techniques. Taking readers through their fight secrets and appearing in their own […]

Filed Under: publishing

UFC 126: Payout Perspective

February 8, 2011 by Jason Cruz 8 Comments

Welcome to another addition of Payout Perspective. Today we look at UFC 126 held in Las Vegas, Nevada. The Super Bowl weekend show featured a trio of fights: the much-anticipated Anderson Silva facing Vito Belfort, Forrest Griffin taking on Rich Franklin and Jon “Bones” Jones faced Ryan Bader. Silva KOs Belfort After an intense weigh-in face off […]

Filed Under: booking, Featured, gate, marketing, new media, pay-per-view, payouts, social media, sponsorships, Twitter, UFC, xyience

NBA’s Warriors host MMA Night on Monday

February 6, 2011 by Jason Cruz 2 Comments

Dethrone Royalty’s stable of fighters will be featured at the Golden State Warrior’s game Monday night for MMA Night. There are special ticket packages which include a Dethrone t-shirt and a pre-game autograph signing featuring Cain Velasquez and Josh Koscheck. Payout Perspective: This is the first I’ve heard of an NBA team working a promotional […]

Filed Under: Dethrone, Public Relations

MFC to air commercials during Super Bowl

February 6, 2011 by Jason Cruz 1 Comment

While many of us are focusing on football today, those in Canada should keep an eye out for the MFC’s commercial during the Super Bowl. Via the MFC release: Fans in Northern Alberta can see the ad while watching the big game on CTV Edmonton. The spot features all the details about the upcoming card on Friday, […]

Filed Under: MFC

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Earlier in the week he showed up to weigh ins drunk and puked himself

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