Welcome to another addition of Payout Perspective. This time we take a look at UFC 129 held at Rogers Centre in Toronto, Ontario Canada. The three and a half hour PPV set records in attendance, gate and bonuses. It was the organization’s biggest event in its history. In the main event, Georges St. Pierre outclassed […]
Fight Camp 360 on CBS: 0.3 rating
Television by the Numbers reports that the third and final episode of Fight Camp 360: Pacquiao vs. Mosley airing on CBS on Saturday received a lowly 0.3 rating for the 18-49 adult demographic. The one hour special ended the trilogy of episodes hyping the bout next Saturday night. The first and third episodes ran on […]
UFC 129 sets records for attendance, gate and bonuses
UFC 129 set an attendance record with 55, 724 in attendance Saturday night in Toronto. The gate totaled $12.1 million ($11.5 million Canadian) according to MMA Junkie. The records shattered the previous marks of 23,152 (UFC 124) $5,397,300 (UFC 66). In addition, record bonuses were given to fighters tonight as the Submission, KO and Fight […]
Early start time for UFC 129 scares White
Dana White expressed concern over the UFC’s decision to move up the PPV time for the biggest event in the company’s history. The move, announced in March, was done to accommodate the East Coast markets so that audiences would not have to stay up until 1am. Although a calculated risk White believes it was the […]
MMA Elite introduces sports drink
MMA Elite rolled out its new sports drink to the masses at the UFC Fan Expo in Toronto on Friday. The fighting and lifestyle brand believed that the sports drink was a “natural progression” for the growth of its brand. (Via MMA Elite) Via press release: MMA Elite® has secured a licensing deal with Sirius […]