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Jason Cruz

UFC to show Johnson fight on Facebook

February 2, 2011 by Jason Cruz 3 Comments

MMA Weekly reports that the UFC will ask you to log on to your Facebook accounts again as it will show the Demetrious Johnson v. Kid Yamamoto fight this Saturday prior to UFC 126. The UFC gained over 60,000 “likes” from its Facebook live stream for UFC’s Fight for the Troops 2. According to Cagewriter, […]

Filed Under: social media, Twitter, UFC

Silva signs with sports marketing company 9ine

February 1, 2011 by Jason Cruz 1 Comment

Anderson Silva has signed a long-term contract with San Paulo, Brazil-based sports marketing company, 9ine. The company, with offices in London and San Paulo, is co-owned by famous soccer player Ronaldo Fenômeno. 9ine is named after Ronaldo’s soccer number. It was created in anticipation of the burgeoning sports market in Brazil with the 2014 FIFA World […]

Filed Under: marketing, UFC

FX looking to add sports programming

January 31, 2011 by Jason Cruz 6 Comments

The Sports Business Daily reports that Fox executives are looking to include sports programming in hoping to grow FX. They are looking at the Turner Network Television (TNT) model as a template for its foray into sports. Could this new strategy for FX mean an eventual home for the UFC? Via Sports Business Daily: The […]

Filed Under: TV, UFC

Spike TV to show 12 “UFC Prelims” in 2011

January 30, 2011 by Jason Cruz 2 Comments

Last week Spike TV announced that it would air “UFC Prelims” for 12 UFC PPVs in 2011. The first one hour prelim show will be this Saturday prior to UFC 126. According to the Spike TV release, “Spike has aired 13 “UFC Prelims,” beginning with UFC 103 in September 2009, with an average viewership of […]

Filed Under: TV, UFC

Is Herschel Walker good for MMA?

January 29, 2011 by Jason Cruz 20 Comments

At 48 years old, Herschel Walker is set to fight on the Strikeforce card Saturday night. Because of his football celebrity, he has been able to penetrate mainstream media by talking about the fact that he could still play football at his age. Strikeforce and Showtime should benefit from this crossover publicity. But is Walker good for MMA? […]

Filed Under: Public Relations, Strikeforce

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Earlier in the week he showed up to weigh ins drunk and puked himself

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