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Jason Cruz

Xyience introduces Jones collector can, advises not to mix with alcohol

July 19, 2011 by Jason Cruz 6 Comments

Xyience, the official energy drink of the UFC, announced the launch of its second in a series of its collector cans, this time featuring light heavyweight champion Jon “Bones” Jones. In addition, the back of the can will caution that the drink not be mixed with alcohol. Via Xyience: XYIENCE’s powerful affiliation with the UFC […]

Filed Under: sponsorships, xyience

Bellator turns down Marquardt

July 17, 2011 by Jason Cruz 1 Comment

Earlier this week Bellator CEO Bjorn Rebney stated that middleweight free agent Nate Marquardt “just isn’t a good fit” for Bellator. Marquardt’s rejection is just the latest problem in the career of one of the best middleweights in the world. Via MMA Junkie: Rebney confirmed he and Marquardt, as well as the fighter’s representatives, discussed […]

Filed Under: Bellator, opinion and analysis, Public Relations, UFC

XFC extends tv deal with HD Net

July 16, 2011 by Jason Cruz Leave a Comment

MMA Weekly reports that the Florida-based Xtreme Fighting Championships (XFC) has signed a two year deal with HD Net with an option for a third. HD Net will air eight to ten XFC events starting in 2012 with the possibility of more fights in 2014. Via XFC’s web site: According to XFC President John Prisco, […]

Filed Under: TV, XFC

HBO Sports President stepping down

July 16, 2011 by Jason Cruz Leave a Comment

Boxingscene.com is reporting that HBO Sports President Ross Greenburg is leaving and an announcement is expected Monday. Greenburg’s departure is in large part to the company losing Manny Pacquiao to Showtime this year. Although Greenburg downplayed the loss of Pacquiao, Bob Arum’s top draw on Showtime was a huge defeat for HBO Boxing despite a […]

Filed Under: boxing, HBO, Showtime, UFC

Michael Vick to sign endorsement deal with MusclePharm

July 15, 2011 by Jason Cruz 1 Comment

NFL.com reports that Philadelphia Eagles QB Michael Vick is close to signing a  3 year $1.55 million endorsement deal with UFC sponsor MusclePharm. It would be the biggest endorsement deal Vick will sign after returning from 19 months in prison. Jason La Canfora of NFL.com writes that the endorsement deal would be for 2 years and […]

Filed Under: sponsorships

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