MMA Weekly reports that former UFC middleweight Ivan Salaverry has produced a dedicated phone app showing MMA instruction. The app is available on Itunes and is free to download with additional content going for an introductory price point of $2.99.
The app includes Salaverry instruction on the basics of MMA fighting to his signature move, “The Salaverry.” The instruction was shot in HD and three cameras were used to capture all angles of the instruction.
Salaverry spoke to MMA Weekly about the app:
“For me it was really nice to see people to have the ability to download any kind of MMA technique and the possibilities of that. You don’t need to go to your computer; you can just get your smartphone and download it right then and there.”
“You get to see me show techniques like the crucifix that you might not normally get from other people. You also get a lot of different angles with the camera; top side, bottom side, and the detail work of a lot of other stuff we put in there.”
Payout Perspective:
This is a unique approach to the “how to” market in MMA. We’ve seen RUSHFIT workout videos from GSP, the Gracie Academy training programs and even the UFC training partner offered on the PS3, XBox and Wii. It goes to show you that there are multiple platforms for instructional videos and the marketplace is growing. The phone app is a unique idea and from the initial video screen grabs, it looks detailed and comprehensive. More importantly, produced in HD, the picture quality appears good which is necessary if you only have a small screen to look at the video. For a free download and a relatively inexpensive price for additional content, it could catch on.
UFC Personal Trainer is terrible. Neat concept, but doesn’t really work (punching and kicking at air with virtual mitts on the screen = fail).