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Jason Cruz

GSP featured in Under Armour “Footsteps” campaign

August 9, 2011 by Jason Cruz 5 Comments

Georges St. Pierre is featured in a commercial with Ray Lewis, Tom Brady, Cam Newton and other athletes for the newest Under Armour ad campaign. The campaign entitled “Footsteps” launched in support of this year’s fall line of clothes. A link to the commercial is here.   Payout Perspective: In this extended version of the […]

Filed Under: Apparel, mainstream, UFC

UFC 133: Payout Perspective

August 8, 2011 by Jason Cruz 3 Comments

Welcome to another edition of Payout Perspective! This week we look at the much-maligned UFC 133 event in Philadelphia, Pennsylvania. In the main event, Rashad Evans took out Tito Ortiz to cement his spot as the number one contender in the Light Heavyweight division. Evans knees Ortiz for win Rashad Evans looked phenomenal and displayed […]

Filed Under: Apparel, Featured, gate, pay-per-view, Public Relations, sponsorships, Tapout, TV, UFC

GSP vs. Diaz rumored to be next Primetime series

August 7, 2011 by Jason Cruz Leave a Comment

MMA Weekly reports that the next UFC Primetime series will likely be Georges St. Pierre vs. Nick Diaz. The three-part series will go in depth behind each training camp prior to their championship fight at UFC 137. Although GSP is a Primetime veteran, it is unknown how Diaz will do in the behind the scenes, […]

Filed Under: TV, UFC

McMahon denies any ties with UFC in company earnings call

August 6, 2011 by Jason Cruz Leave a Comment

WWE announced its 2nd quarter earnings on Thursday as it beat analyst expectations. In its earnings call, Vince McMahon dismissed any partnership with the UFC for a television network.The question came as a result of Dana White’s recent visit to WWE headquarters. White was vague about the reason for his visit while McMahon indicated that […]

Filed Under: financial, pro wrestling, WWE

HBO beats out Showtime for Pacquiao-Marquez III

August 5, 2011 by Jason Cruz 1 Comment

Bad Left Hook reports that HBO has won the battle for distribution rights of Pacquiao-Marquez III. Time Warner, HBO’s parent company, will be heavily involvied in the promation of the November 12th fight. Via Bad Left Hook: As noted before, it appears that the greatest impact that Ken Hershman and Showtime made by “stealing” Manny’s […]

Filed Under: boxing, HBO, Showtime

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