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Jason Cruz

Is GSP the UFC’s biggest PPV star?

September 22, 2011 by Jason Cruz 15 Comments

After the UFC 135 press conference yesterday, Dana White told reports that Georges St. Pierre is the biggest PPV star in MMA today. This, despite the numbers reflecting that Brock Lesnar should hold that distinction. White did state that GSP’s fight style has changed. Nevertheless, White believes he’s the top draw regardless. White might be […]

Filed Under: Blue Book, pay-per-view, UFC

Mayweather-Ortiz: Payout Perspective

September 21, 2011 by Jason Cruz 4 Comments

Welcome to a special edition of Payout Perspective as we take a look back at Saturday’s fight at the MGM Grand in Las Vegas featuring Floyd Mayweather taking on Victor Ortiz. Mayweather wins via controversial TKO “Protect yourself at all times.” Oftentimes glossed over in instructions for MMA and boxing, Mayweather used this rule as […]

Filed Under: boxing, Featured, sponsorships

Tate signs deal with Toyo Tires

September 21, 2011 by Jason Cruz 1 Comment

The Strikeforce welterweight women’s champion, Miesha Tate, has signed a sponsorship deal with Toyo Tires. Tate wore the Toyo Tires logo on her fight shorts when she won the title from Marloes Coenen in July. Via Toyo Tires press release: Tate is a native of Tacoma, Washington, and was the 2010 WMMA (Women’s Mixed Martial […]

Filed Under: press release, sponsorships, Strikeforce

Bellator 50 receives MTV 2 low of 114,000 viewers

September 21, 2011 by Jason Cruz 4 Comments

MMA Junkie reports that Saturday night’s Bellator 50 received an all-time low of 114,000 viewers. Although it tried a special start time (7pm ET/PT) to avoid conflicting with other events, the ratings reflect otherwise. A re-airing of the card on the same night garnered just 94,000 viewers although the rebroadcast occurred during Mayweather-Ortiz. Payout Perspective: […]

Filed Under: Bellator, TV

UFC Fight Night 25: 1.8 million viewers

September 20, 2011 by Jason Cruz Leave a Comment

MMA Junkie reports that UFC Fignt Night 25 held on Saturday night scored an average of 1.8 million viewers on Spike TV. It was the number one cable show in its time slot among the key demo of males 18-34. The rating also ranked second in its time slot behind college football on ESPN among […]

Filed Under: ratings, UFC

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