MMA Junkie reports that UFC 134 in Brazil sold out in 74 minutes. The August 27th event is headlined by local star Anderson Silva facing Yushin Okami. Via Bloody Elbow: Dana (White) stated earlier in the week at the UFC 134 press conference that 16,752 tickets would be available for the event, with prices ranging from R275 […]
Strikeforce imposes sponsor fee
Prior to Saturday night’s Strikeforce event, it was announced that fighters’ sponsors would have to pay a sponsorship “fee”. Similar to the UFC fee imposed on its fighters’ sponsors, Strikeforce sponsors would have to pay a fee effective immediately. The Underground reported the fee and stated that unconfirmed reports had the fee at $35,000. The fee, […]
Arianny Celeste’s revealing Bud Light commercial
The latest UFC Bud Light commercial has UFC ring girl Arianny Celeste promoting Bud Light Lime. Bud Light’s YouTube channel features Celeste rolling in a field of limes. Celeste suggestively talks about “butterfly guards” and “peruvian neckties” and at the end of the commercial she asks for a Bud Light Lime. Payout Perspective: This commercial […]
Ochocinco signs TapouT deal
MMA Mania reports that NFL star Chad Ochocinco has signed a deal with Tapout to sport its mouthguards and wristbands. The deal is a part of Tapout’s expansion outside MMA. Via Tapout press release (h/t MMA Mania): “Ochocinco is the perfect athlete to represent the TapouT brand and its energy and intensity,” said Chris Circo, CEO […]
UFC 131 Prelims: 1.6 million viewers
MMA Junkie reports that Saturday night’s UFC 131 Prelims on Spike TV scored a strong average of 1.6 million viewers. Via MMA Junkie: The one-hour broadcast peaked with nearly 1.8 million viewers, and overall, scored a 1.0 household rating an average audience of 1.6 million viewers, tying it for third place all-time. Saturday night’s fights rank […]