UFC on Fox released a new commercial this week featuring Anderson SIlva. In the commercial, a dubbed Silva voice explains how he’s a regular guy despite doing superhuman things. Payout Perspective: The commercial is part of the “ordinary guys” strategy that Fox is using to promote the UFC. The commercial is similar to the Frankie […]
China on the UFC schedule in 2012
UFC Facebook live streaming draws up to 140,000 viewers
MMA Weekly reports that Facebook streams of UFC fights have received as many as 140,000 viewers on its web page. This information comes from Dana White after the UFC 146 press conference this week. In speaking with the press, White offered up a number of viewers to its Facebook streams which have aired prior to […]
Timothy Bradley signs with Nike
The Sports Business Journal reported that Timothy Bradley has signed a deal with Nike. The next challenger to Manny Pacquiao will ensure that Nike will own the ring on June 9th. The one year shoe and apparel deal includes Bradley branded robe, trunks and cornermen apparel. Financials of the deal were not disclosed although there’s […]
King Mo ousted by Zuffa
Tuesday was a bad day for “King” Mo Lawal as he was suspended by the Nevada State Athletic Commission 9 months and fined $39,000 for using Performance Enhancing Drugs. To compound the suspension, Lawal took to twitter to vent which lead to Zuffa cutting Lawal. As you may recall, Lawal tested positive for PEDs after […]