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Jason Cruz

Varner and Hendricks partner with Reebok; is UFC next?

April 29, 2013 by Jason Cruz Leave a Comment

UFC fighters Jamie Varner and Johny Hendricks have entered into a partnership with Reebok in which each will compete at The Spartan Race May 18th in Burnet, Texas. In addition, UFC head Dana White indicated that he met with Reebok heads Monday in what may be a sponsorship deal with the UFC. Varner and Hendricks […]

Filed Under: mainstream, sponsorships, UFC

UFC explains reinstatement of Mitrione

April 29, 2013 by Jason Cruz 8 Comments

The UFC has provided an official statement on the reinstatement of Matt Mitrione.  It came a day after the UFC announced his return to the Octagon in July. The UFC issued a statement indicating that Mitrione received a “significant monetary penalty.”  Still, the timing of the fight announcement and communication concerning the lifting of the […]

Filed Under: opinion and analysis, Public Relations, UFC

UFC 159 attendance, gate and bonuses

April 28, 2013 by Jason Cruz 2 Comments

MMA Junkie reports that the attendance announced for UFC 159 was 15,227 fans for a gate of $2.7 million. In addition, bonuses were $65,000 each up from the “standard” $50,000 which were announced earlier this year. The attendance was second highest at The Prudential Center in Newark, New Jersey with UFC 111: GSP v. Hardy […]

Filed Under: gate, UFC

The PR of Chael Sonnen

April 27, 2013 by Jason Cruz 7 Comments

For MMA fans the thought of professional wrestling is beyond comparison with the real sport of the UFC.  Yet, if you want to see pro wrestling in MMA, you need only look to Chael Sonnen. “Anderson Silva you absolutely suck.” – Chael Sonnen post-fight Octagon interview at UFC 136. In my opinion, the best start […]

Filed Under: Featured, opinion and analysis, Public Relations, UFC

Golden Boy partners with Brooklyn’s Barclays Center

April 26, 2013 by Jason Cruz 9 Comments

The Sports Business Journal this week had an article on the emergence of boxing at the Barclay’s Center in Brooklyn, New York. The steady stream of fights is a result of a 3 year deal with Golden Boy Promotions which is using the new venue as a home base on the East Coast. So far, […]

Filed Under: boxing, Golden Boy

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