Welcome to another edition of PPV History. This time we take a look at the main eventers for UFC 165. Jon Jones Event Opponent Date Buy Rate Rating UFC 159 Chael Sonnen (TKO-1)) April 27, 2013 550,000 UFC 152 Vitor Belfort (Submission- 4) September 22, 2012 450,000 UFC 145 Rashad Evans (UD) April 21, 2012 […]
TUF 18 Episode 3: 639,000 viewers
The third episode of TUF 18: Team Rousey v. Team Tate averaged only 639,000 viewers for the latest episode Wednesday. It received a 0.3 rating in the key demo of adults 18-49. Episode 1: 762,000 viewers Episode 2: 870,000 viewers Episode 3: 639,000 viewers Payout Perspective: TUF went up against Duck Dynasty, which led the […]
Controversy arises over Gatorade sponsorship
Yesterday, MMA Payout reported that Jon Jones had secured a sponsorship with Gatorade. Today, the actual terms of the sponsorship became muddy as ESPN’s Darren Rovell indicated that no deal was made and then later clarified that its actually is a “one-off” deal. Rovell initially tweeted: Despite reports that Jon Jones has signed a […]
Mayweather-Canelo fight hits 2.2M PPV buys according to Showtime
Kevin Iole of Yahoo! Sports reports that “The One,” the fight between Floyd Mayweather, Jr and Canelo Alvarez will do about 2.2 million PPV units in the U.S. for $150 million making it the highest grossing boxing PPV ever. As a result, its believed that Floyd Mayweather could make $70-80 million while Alvarez will make […]
Gatorade to sponsor Jon Jones
MMA Fighting reports that Jon Jones will be the first UFC star to sport the Gatorade logo in the Octagon when he defends his Light Heavyweight title this Saturday. Notably, Jones now has deals with Nike and Gatorade. Via MMA Fighting: “It’s great that a company like Gatorade sees the value that their products bring […]