Kevin Iole of Yahoo! Sports reports that Saturday night’s Paulie Malignaggi-Adrien Broner fight scored 1.3 million viewers on Showtime. The ratings reflect an uptick in ratings for Showtime and a budding star in Broner. It was a free preview weekend for Showtime although the 1.3 million ratings is premised upon the number of Showtime subscribers. […]
Tate takes it down for ESPN
MMA Junkie reports that Miesha Tate will pose nude in the annual ESPN “Body” issue. Last year, Ronda Rousey was featured in the issue last year. The Body Issue has athletes posing in artful ways in the nude. San Francisco 49er Colin Kaepernick, Denver Nuggets’ Kenneth Faried and 77 year old golfer Gary Player are […]
Corona retail promotion is boxers on bottles
The Sports Business Journal reports that Corona is affixing faces of familiar fighters on lines of bottles starting in mid-August. The boxers are Miguel Cotto, Bernard Hopkins, Peter Quillin, Erik Morales, Abner Mares and Danny Garcia. The fighters will be included in 18-packs in 32 states distributed primarily to Hispanic accounts. The promotion starting in […]
Cowboy signs with NASCAR driver’s agency for representation
MMA Junkie reports that Donald Cerrone has signed on with NASCAR driver’s Kevin Harvik’s agency – Kevin Harvik, Inc. The signing is the company’s first MMA client. Harvick is a big fan of MMA and has been seen at UFC/Fox events as part of the new “synergy” of cross promotion between Fox’s sports properties. Cerrone […]
UFC 161 Prelims: 968,000 viewer average
The Wrestling Observer reports that last week’s UFC 161 Prelims on FX scored 968,000 viewers for a rating of 0.68. The ratings were the third lowest ever on FX. UFC 161 Prelims featured Jake Shields versus Tyron Woodley in one of the least exciting fights of the night. It did include the Fight and Submission […]