This past Saturday’s Miguel Cotto versus Delvin Rodriguez fight on HBO scored the best ratings for HBO Boxing this year. It received 1.555 million viewers and eclipsed the Julio Cesar Chavez, Jr. fight held just a week prior as the best for the year on the network. HBO also showed Wladimir Klitschko as he defeated […]
Bellator MMA Live 102: 675,000 viewers
MMA Payout has learned that Bellator 102 received a viewership average of 675,000 viewers which made it the 2nd largest audience of the season. It peaked at 958,000 viewers. The highest quarter hour for Bellator was 866,000 viewers for the Cheick Kongo main event. An immediate rerun of the event starting at 11:12pm PT scored […]
THQ sues EA and Zuffa over video game acquisition
According to court documents filed in the U.S. District Court in Delaware , Bankrupt video game maker THQ is suing Zuffa and Electronic Arts, Inc. (EA) stating that EA had informed Zuffa of THQ’s shaky finances as EA and Zuffa worked together to so that EA could acquire the license to UFC video games. The […]
MMA gaining popularity among women?
The Sports Business Daily (subscription required) reports that MMA may be one of the most popular women’s sports in the United States. This is according to a panel of sports editors who hedge that “the emergence of popular women like Ronda Rousey could make the sport more appealing to advertisers.” T-Mobile’s director of sponsorship and […]
Cole Miller talks sponsorship obstacles
MMA Junkie reports that UFC Featherweight and TUF alum Cole Miller reveals the deal with UFC sponsorships. Miller explains that sponsors have not provided as much money as they used to and that other fighters outside the UFC are receiving comparable sponsor money. Miller tweeted that sponsors are tightening the purse strings on paying fighters […]