Bloody Elbow reports on MMA apparel maker Americana MMA and its issues with the UFC sponsor tax. The article points out the hurdles that a small company has with losing athletes once they leave. Americana MMA sponsored three women fighters while in Invicta FC that will be going to the UFC as part of the […]
Team Takedown’s investment with Hendricks pays off
SI.com reports on Team Takedown’s unique investment in Johny Hendricks and other fighters when it agreed to manage and fund fighters in exchange for a 50-50 split in their earnings. The brainchild of founder Ted Ehrhardt, along with his brother and business partner agreed to pay for living expenses, trainers and gym time. According to […]
Forbes.com reports on “lean” UFC sponsor market and Hendricks/Reebok deal
Forbes.com wrote a piece on Johny Hendricks and his sponsor Reebok in light of his victory in the Octagon at UFC 171. Notably, one of the takeaways from the articl focused on the fact that Reebok’s main goal was not to sponsor MMA fighters but to develop Reebok’s Fitness Marketing division. It was noted that […]
Bellator 112 DVR +3: 748,000 viewers
MMA Payout has learned through a Nielsen source that the DVR plus 3 ratings for Bellator 112 last Friday raised the overall viewership to 748,000 viewers. The additional numbers drew the peak viewership up to 1,220,000 viewers. The peak occurred twice according to the Nielsen source, both (10:57pm and 11:01pm) during the Curran-Straus main event. […]
Canelo and Garcia produce for Showtime-Golden Boy
Showtime and Golden Boy Promotions should be happy with the past two weeks as its promotion has produced good numbers on PPV and on Showtime. Canelo Alvarez’s first time headlining a boxing PPV has produced “well over 350,000 buys” according to Showtime and Golden Boy Promotions. Alvarez stopped Alfredo Angulo in the 10th round of […]