Anthony Pettis has won the Wheaties cereal box cover according to his Instagram account. Pettis won a vote as part of the cereal maker’s contest. This was a great promotion although it received a critique from sports business guy Darren Rovell who indicated he had not heard of the 5 athletes competing for the cover: […]
UFC 177: Payout Perspective
Welcome to another edition of Payout Perspective This time we take a look at UFC 177 which took place at the Sleep Train Arena in Sacramento, California where T.J. Dillashaw defeated his bantamweight title against Joe Soto. Dillashaw KO’s Soto in 5th round It was not Renan Barao, but T.J. Dillashaw was able to end […]
UFC 177 attendance, gate and bonuses
MMA Junkie reports the attendance, gate and bonuses for UFC 177. Despite the last-minute main event change and the lack of star power, UFC fans came out to see their hometown fighter, T.J. Dillashaw as it drew 11,1000 for a gate of $700,000. The attendance and gate were announced at the post-fight press conference. In […]
Ticket demand nears all-time low for UFC 177
MMA Payout has learned that UFC 177 is one of the weakest markets for ticket in he UFC in some time. Even before the announcement that Renan Barao would not be in the main event, the average ticket price on the secondary market according to SeatGeek is just $136. It’s worth noting that the event […]
UFC 180 sells out in 8 hours
The UFC has announced that the tickets for UFC 180 sold out in just 8 hours. It’s the first UFC event to be held in Mexico on November 15th at Mexico City’s Arena Ciudad de Mexico. The event features Cain Velasquez defending his heavyweight title against Fabricio Werdum. Per the UFC, it’s the fastest sell-out […]