The Sports Business Daily reports that fantasy sports operator DraftKings has signed an exclusive partnership with the UFC. The deal, which was rumored to occur earlier this month now makes DraftKings an official sponsor of the UFC. The deal will include “offline and online branding assets for DraftKings” including “in-octagon signage” (which we’ve already seen) […]
WWE Network celebrates one year
The WWE celebrated the one year anniversary of its network on Tuesday by allowing all free access to its network. Variety also posted an article summarizing what the company learned with its over the top network. Its clear that the Network is inextricably tied with the company’s future financial performance as it is stated in […]
Due to Reebok deal, James Krause states he’ll lose $20K in sponsor money
GGG posts 862K viewers for Saturday afternoon fight on HBO
Steve Kim of UCN Live reports the Nielsen information that HBO’s Saturday afternoon live showing of Gennady Golovkin defeating Martin Murray drew 862,000 viewers and peaked at 938,000. GGG KO’d Murray in the 12th round after dominating most of the fight. The fight was shown live on HBO and replayed later that night. The event […]
UFC Fight Night 61 draws 1.2M viewers, Prelims 813K
UFC Fight Night 61 airing on FS1 Sunday night drew an average viewership of 1.2 million viewers in initial overnight ratings according to Nielsen. It’s the second straight year that a February Fight Night from Brazil has exceeded expectations. Last February, UFC Fight Night 36 drew 1.4 million viewers on FS1. Last year’s event featured […]