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UFC 318 Prelims tops A18-49 demo

July 22, 2025 by Jason Cruz Leave a Comment

UFC 318 PPV Prelims topped the A18-49 demo on Saturday night gaining a 0.39 share (~516K-~530K viewers) of the vaunted youth demo per Programming Insider. It was better than the WNBA All-Star Game which aired that night on ABC.

NEW ORLEANS, LOUISIANA – JULY 18: (L-R) Max Holloway and Dustin Poirier face off during the UFC 318 ceremonial weigh-ins at Smoothie King Center on July 18, 2025 in New Orleans, Louisiana. (Photo by Jonathan Bachman/Zuffa LLC)

However, the WNBA All-Star game drew better in the A25-54 category drawing a .50 share (~611K viewers). UFC PPV Prelims on ESPN was second with 0.43 (~525K-~537K viewers).

The UFC PPV Prelims on ESPN 2 was 6th overall in the A18-49 demo with 0.21 rating (~275K). The telecast on ESPN2 aired the first 19 minutes of the PPV Prelims due to an overrun on ESPN.

Overall, the UFC PPV Prelims on ESPN drew 977K viewers with a household rating of 0.46.

Reported UFC PPVS 2025 (overall ratings)

UFC 312 PPV Prelims: 881K viewers

UFC 313 PPV Prelims: 1.194M viewers

UFC 314 PPV Prelims: 1.028M viewers

UFC 315 PPV Prelims: 685,000 viewers

UFC 316 PPV Prelims: 1.1M viewers

UFC 318 PPV Prelims: 997,000 viewers

Filed Under: ESPN, ratings, UFC

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