At a UFC media event this week in lead up to this Saturday’s event, Wheaties unveiled the Anthony Pettis box donning his image. Pettis won a contest this past summer to determine which next sports star should be the face of the cereal box.
Pettis is the first MMA fighter to have his image on the trademark Wheaties box.
The champ is here. pic.twitter.com/wmsevy9ds4
— Wheaties (@wheaties) December 4, 2014
Payout Perspective:
It’s a nice, creative image which takes advantage of Pettis’ GQ good looks yet still puts him in a position where the casual person can tell he’s an MMA fighter. The timing of the event works out as its added publicity for Pettis and the UFC for this Saturday’s PPV. With the Reebok announcement made on Tuesday, perhaps the Pettis-Wheaties partnership will be short-lived. But, maybe the UFC could be making inroads with Wheaties to make it an official sponsor.
Dw signed cm punk? Desperate hahahahahahaha
Not desperate. They’re giving the guy a chance. If he wins he stays, if he loses he goes. Of course if he wins it’s good for the UFC, but I don’t think they’re betting the future of the company on CM Punk making a run at a title.
What an amazing victory for Anthony!