Anthony “Showtime” Pettis is one of several athletes vying for the cover of a Wheaties box. Announced a couple days ago, the Wheaties sponsorship includes this campaign which will have Pettis asking fans to vote for him.
Via Wheaties press release:
For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. Kicking off today is the Wheaties NEXT Challenge powered by the leader in Connected Fitness, MapMyFitness. Five world-class athletes from five emerging sports will compete for this honor in an innovative way—by asking their fans to get out and move. Challenge participants will vote for their favorite athlete by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps (MapMyFitness, MapMyRun, MapMyRide, MapMyWalk) or by connecting any one of the 400+ compatible devices. The Wheaties NEXT Challenge runs through August 31, and the athlete with the most votes via workouts logged will appear on the Wheaties box in early 2015.
In addition to Pettis, motocross star Ryan Dungey, track and field para-athlete Blake Leeper, lacrosse player Rob Pannell and women’s soccer player Christen Press.
Payout Perspective:
The press release explains the marketing campaign in partnership with MapMyFitness which requires the followers to do a little bit of exercise to vote for their favorite. It’s an innovative campaign and we’re likely biased but Pettis should be favored in this competition.
Just got barred from MMAfighting b/c I commented on Luke Thomas’ article… I commented that the article and analysis was soo boring that I fisted my bum…
Lord Thomas was NOT amused..