Varner and Hendricks partner with Reebok; is UFC next?

April 29, 2013

UFC fighters Jamie Varner and Johny Hendricks have entered into a partnership with Reebok in which each will compete at The Spartan Race May 18th in Burnet, Texas. In addition, UFC head Dana White indicated that he met with Reebok heads Monday in what may be a sponsorship deal with the UFC.

Varner and Hendricks have a trip planned to Reebok Headquarters for some product research and development. Their agent, Oren Hodak at KO Reps, stated that both fighters were excited to join forces with the apparel giant.

On Saturday, Dana White indicated that there was a possibility that the UFC and Reebok could enter into a sponsorship agreement (via MMA Junkie). White tweeted he had a meeting with Reebok reps today.

Via KO Reps

Via KO Reps

Payout Perspective:

A Reebok sponsorship with the UFC could be interesting and a step in the right direction when it comes to blue chip sponsorships. It is still unknown if Reebok will become an “official” sponsor or whether there are plans for additional activation. For Varner and Hendricks, the deal coincides with their involvement in The Spartan Race, an event sponsored by Reebok.

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