Miller signs multi-fight deal with TapouT

UFC lightweight contender Jim Miller has signed a multi-fight deal with TapouT and will sport the brand in the main event of his fight May 5th on UFC on Fox 3 according to his representatives.  In addition, TapouT will donate a percentage of limited edition t-shirts to the Daniel James Miller Foundation – a charity set up by Miller to support his nephew.

Via press release:

TapouT’s 2012 ‘#MYFIGHTMATTERS’ campaign has been trending recently with supporters Tweeting why their unique struggles are important. In the case of Jim Miller, this notion hits particularly close to home. “My 2 year old nephew, Daniel, suffers from recessive polycystic kidney disease (PKD). I fight everyday to raise money and be there for Daniel so that he has the care and support that he needs. That’s why my fight matters.”

For his May battle against Nate Diaz, TapouT is creating a limited edition ‘MY FIGHT MATTERS’ shirt and will donate a percentage of the proceeds to the Daniel James Miller Foundation. The shirt will be sold exclusively on TapouT.com.

In the video clip below, Miller discusses the foundation set up for his nephew:

Payout Perspective:

You may recall Miller recently signed a deal with Bass Pro Shops.  The TapouT sponsorship is another good deal for both fighter and sponsor.  Not only is it another sponsorship for Miller, it also is tailored to bring awareness to a cause close to Miller.  For TapouT, it is able to tie in its current #MyFightMatters campaign while assisting a charitable cause.