Where would the world of sports, and sports reporting without twitter? The UFC has been on the cutting edge of social media at made twitter a requirement for its fighters. Starting in June, the UFC announced quarterly bonuses for fighters using twitter. As part of its Fighter Summit held in May, the UFC held a […]
Archives for December 2011
MMAterial Facts (12/23/11) : Holiday Season Edition
Welcome to this week’s edition of MMAterial Facts, where we feature articles from around the MMA community. *** This week’s MMAterial Facts: Courtesy of Strikeforce – AP Athlete of Year Voting Snub Shows How Far Mainstream — Not MMA — Has to Go (MMA Fighting) “Earlier this week, The Associated Press, which provides sports news […]
11 for 11: No. 8 The state of MMA sponsorships
With the purchase of Strikeforce by Zuffa, sponsors felt the squeeze as Strikeforce imposed the same fee (or tax) as the UFC does with its sponsors. Strikeforce imposed the sponsor fee starting with June’s Strikeforce event. The fee also applied to Strikeforce Challengers’ sponsors. As a result, sponsors such as Ranger Up, CageHero and VXRSI […]
Fuel TV Planning UFC Marathon On New Years, Spike Eager to Monetize UFC Library
Fuel TV will officially kick off the new year by airing a 24-hour marathon of UFC programming on New Years Day, which will feature five show premieres. This will also officially kickoff the partnership between Fuel TV and the UFC, which Fuel claims will air more UFC programming than any network ever. FUEL TV (http://www.fuel.tv), […]
Lesnar signs with Everlast
Brock Lesnar has signed on with Everlast to an exclusive, multi-year equipment contract with the UFC Heavyweight. Lesnar will use Everlast equipment and be a pitchman for Everlast products. In addition, Everlast will become the sponsor of Lesnar’s private gym, the DeathClutch Gym, in Minnesota. Primarily known as a boxing manufacturer for most of its […]