Dwayne “The Rock” Johnson’s triumphant return to Monday Night Raw to announce that he will host Wrestlemania XXVII was fueled by Johnson’s Facebook page. In fact, a recent article on social media blog Mashable spoke with WWE’s digital team to discuss its social media strategy. The WWE identified 4 parts to its strategy. Learn from […]
Archives for February 2011
Jones’ agent merges with another sports agency
Jon Jones’ agent, Malki Kawa, has joined forces with a sports management agency to form Authentic Sports Management. The agency will have offices in New York, Los Angeles and South Florida. Via Authentic Sports Management press release: Entrepreneur and business owner Glenn Robinson and entertainment manager Jon Rubinstein announce the establishment of Authentic Sports Management (ASM) […]
UFC, Strikeforce Set to Enjoy Early 2011 Success
The UFC has experienced tremendous growth over the last few years. Its PPV revenues have increased by an annual average of over 20% in the last three years and its live gate has tracked similarly at an average increase of 15% . This is outstanding growth, but also difficult to sustain, which is why many […]
“Strikeforce: Fedor v. Silva” attendance: 11,287
MMA Junkie confirmed with a Strikeforce official that it estimated 11,287 fans attended Saturday’s event at the IZOD Center in New Jersey. If confirmed through the New Jersey State Athletic Control Board, it will be the promotion’s second highest attended show in the past 18 events. The attendance is a solid number for its debut in New […]
UFC 129 sells out, sets records
The UFC announced that UFC 129: St. Pierre vs. Shields at Rogers Centre in Toronto sold out in mere minutes. Via UFC press release: UFC® 129: ST-PIERRE vs. SHIELDS, which is presented by TapouT®, is the first major mixed martial arts event to ever be held in Ontario. The event doubles the largest gate and […]