K-Swiss announced a multi-year endorsement deal with UFC light heavyweight contender Jon “Bones” Jones for K-Swiss and FORM Athletics. Jones’ deal includes collaborating with K-Swiss on a signature shoe. According to Jones’ agent, Malki Kawa, he is the first MMA star to have his own shoe. Via K-Swiss press release: The Jones deal with K·Swiss will […]
Archives for February 2011
UFC to show Johnson fight on Facebook
MMA Weekly reports that the UFC will ask you to log on to your Facebook accounts again as it will show the Demetrious Johnson v. Kid Yamamoto fight this Saturday prior to UFC 126. The UFC gained over 60,000 “likes” from its Facebook live stream for UFC’s Fight for the Troops 2. According to Cagewriter, […]
Strikeforce: Diaz vs Cyborg Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the Showtime event headlined by Strikeforce Welterweight champion Nick Diaz, as he made his return to the cage against Brazilian Chute Boxe member and challenger Evangelista “Cyborg” Santos. The event took place at the HP Pavilion in San Jose, California and […]
Bad Day for MMA in NY
Getting anything done in Albany is difficult and leads to frustration and efforts to legalize MMA are no exception. As I stated recently during an interview with TapouT Radio, I believed the odds of MMA being legalized in New York State this year would go up dramatically if Governor Cuomo, like Governor Patterson last year, included a provision in his Executive Budget lifting […]
Silva signs with sports marketing company 9ine
Anderson Silva has signed a long-term contract with San Paulo, Brazil-based sports marketing company, 9ine. The company, with offices in London and San Paulo, is co-owned by famous soccer player Ronaldo Fenômeno. 9ine is named after Ronaldo’s soccer number. It was created in anticipation of the burgeoning sports market in Brazil with the 2014 FIFA World […]