Simon Dumenco of Advertising Age reports on the trendiest topics on Twitter from last week. The list includes the UFC at #10, ahead of the NFL and the other major North American sports leagues. “And it’s interesting to me,” Liz continues, “how in the past couple of years, the UFC — Ultimate Fighting Championship — has become […]
Archives for December 2010
SoCal promoter introduces Fight Club OC
Longtime Southern California promoter Roy Engelbrecht will introduce Fight Club OC to SoCal fight fans for 2011. Fight Club OC will be a bi-monthly event with boxing and MMA on the same card. Engelbrecht promoted the “Battle in the Ballroom” series in Irvine, California. With Fight Club OC, he is moving the promotion to The […]
Strikeforce Big Plans for 2011: 8 Man Heavyweight GP, Weekly TV Show Possible
Brazilian magazine TATAME is reporting that Strikeforce has plans to host an 8-man Heavyweight GP in 2011. The report states that Fedor Emelianenko will face Antonio Silva in a yet-to-be-announced Strikeforce February event as part of the semi-quarters, along with Fabricio Werdum, coming off his historic victory over Fedor, versus Sergei Kharitonov in a March […]
Everlast partners with Sears, KMart
CNBC’s Darren Rovell reports that fight glove manufacturer, Everlast, has partnered with Sears Holdings in which Everlast would grant a license to Sears so that products will be sold exclusively at Sears and Kmart stores. The move was due to the increased competition Everlast faced from other brands in the sporting good retail market. From Rovell’s SportsBiz […]
The Promotional Value of the Pettis Kick
Anthony Pettis became a worldwide trending topic on Twitter on Thursday, December 16 when in the 5th round of his WEC lightweight championship fight he leapt from the ground, pushed off the cage, and delivered a roundhouse kick to the face of a stunned Ben Henderson and dropped him to the floor. Naturally, my reaction […]