Welcome to another edition of Payout Perspective! This week we take a look at the UFC’s return to New Jersy with UFC 111. The sold-out held at Newark’s Prudential Center featured a welterweight title bout between Georges St-Pierre and Dan Hardy, as well as an interim heavyweight title bout between Shane Carwin and Frank Mir. […]
Archives for March 2010
Miller Lite to Sponsor TUF 11
SpikeTV and the UFC have released a five minute teaser for the first episode of The Ultimate Fighter 11 that gives us an indication of which brands will be sponsoring the season; most notable among them is Miller Lite. You Ready? UltimateFighter.com See More: TUF 11 • middleweights • Dana White • Chuck Liddell Payout Perspective: […]
MMAterial Facts (03/26/10): Alves Update, Details on UltimateFighter Website
Athletic commission gives UFC conditional approval for event Alves off UFC 111, expects to return soon after minor procedure Station breakup proposed, Fertitta brothers would acquire stake in four casinos Spike Launching UFC Destination Site Bellator Signs International Distribution Deal Athletic commission gives UFC conditional approval for event The Vancouver Athletic Commission gave conditional approval […]
UFC Primetime Episode 3: 613,000 Viewers
MMAPayout.com has learned that the third episode of UFC Primtime: GSP vs. Hardy drew an average audience of 613,000 viewers on Wednesday night. Payout Perspective: Episode 1: 1,000,000 Episode 2: 506,000 (-50%) Episode 3: 613,000 (+22%) There are many theories as to why there was a 50% drop in viewership between 1 and 2. Some […]
Pressure for Legalization Rising in Ontario
The pressure to legalize the sport of mixed martial arts in Ontario is at an all-time high this week as the entire country of Canada prepares to watch one of its own, Georges St-Pierre, defend his UFC Welterweight Championship at UFC 111 on Saturday. The fight is the most significant sporting event of interest in […]