Top Rank Boxing on ESPN Friday night draws 706,000 viewers

September 25, 2017

Top Rank Boxing on ESPN Friday night drew 706,000 viewers on ESPN according to Nielsen via ShowBuzz Daily.  The event featured title defenses by Oscar Valdez and Gilbert Ramirez.

The ratings for the event are the best thus far for Friday night boxing on ESPN since the agreements with Golden Boy and Top Rank went into place earlier this year.

The Valdez-Genesis Servania ended the night of fights which started at 11:42pm ET.

Payout Perspective:

The ratings are promising as these Friday night fights are used to promote up and coming fighters.  Those that tuned in to see Valdez-Servania saw a great action-packed fight.  Notably, Top Rank Boxing did much better than the UFC on FXX Friday night which drew just 502,000 viewers for its main card and 416,000 for the prelims.

UFC Fight Night 117 draws 502,000 viewers, prelims 416,000 on FXX

September 25, 2017

UFC Fight Night 117 from Japan drew 502,000 viewers on FXX Friday night according to Nielsen via ShowBuzz Daily.  The prelims drew 416,000 viewers on FXX.

According to Nielsen, the main card which aired from 10pm-1am ET on Friday night drew 0.20 in the A18-49 demo and 0.27 in men 18-49.  It drew 0.16 in the A18-49 and 0.17 in the male 18-49 demo.

The prelims, which preceded the main card on FXX drew 416,000 viewers from 8-10pm ET.  It drew 0.15 in the A18-49 demo.

In addition, the UFC Fight Night Prefight show drew 139,000 viewers on FXX and the post-fight show drew 158,000 viewers.

 

 UFC Fight Night 2017
Main Card A18-49 demo Prelims
UFC Fight Night 103 1,090,000 612,000 824,000
UFC Fight Night 104 1,158,000 590,000 834,000
UFC Fight Night 105 907,000 435,000 760,000
UFC Fight Night 106 946,000 531,000 860,000
UFC Fight Night 108 745,000 415,000 320,000
UFC Fight Night 109 496,000 353,000
UFC Fight Night 110 923,000 696,000
UFC Fight Night 111 (Fight Pass) FP FP
UFC Fight Night 112 819,000 427,000 319,000
UFC Fight Night 113 402,000
UFC Fight Night 114 859,000 633,000
UFC Fight Night 115 (Fight Pass) FP FP
UFC Fight Night 116 872,000 653,000
UFC Fight Night 117 502,000 416,000

 

Payout Perspective:

 It’s the second-lowest ratings for a UFC Fight Night this year.  Only a Sunday morning card during Memorial Day weekend in Sweden did worst (UFC Fight Night 109).  FS1 had college football on Friday night and that’s the reason for the bump to FXX which likely hurt.  The card from Japan did not have great attendance and since it aired Friday one might think many may have confused with the usual UFC Fight Nights on Saturday.

 

The Ratings Buffet for week ending September 22nd

September 22, 2017

The Ratings Buffet for the week ending September 22nd.

Friday

ESPN2:  Golden Boy Boxing 1:41 am-2:38 am ET : 133,000 viewers, 0.06 A18-49

ESPN2:  Golden Boy Boxing 9:30pm-10:00pm ET: 145,000 viewers, 0.06 A18-49

Saturday

 FS1: UFC Fight Night Pre Show 7:00pm-8:00pm: 224,000, 0.08 A18-49

FS1:  UFC Fight Night 10:00pm-12:50 am ET: 872,000 viewers, 0.32 A18-49

FS1:  UFC Fight Night Prelims 8:00pm-10:00pm ET: 653,000 viewers, 0.23 A18-49

FS1:  UFC Fight Night Post Show 12:50pm-2:00am ET: 361,000 viewers, 0.15 A18-49

Monday

USA:  Monday Night Raw  9:00pm ET 2.844M viewers

USA:  Monday Night Raw  8:00pm ET 3.123M viewers

USA:  Monday Night Raw  10:00pm ET 2.532M viewers

Tuesday

USA WWE Smackdown 8:00pm-10:00pm ET 2.51M viewers, 0.74A18-49

Wednesday

FS1 TUF 26 Episode 1 10:00-11:00pm ET 261,000 viewers, 0.10 A18-49

El Rey:  Lucha Underground 8pm ET 79,000 viewers, 9pm ET 28,000

Thursday

 PopTV: Impact Wrestling, 8:00pm-10:00pm 277,000 viewers, 0.05 in A18-49

H/t:  Nielsen via ShowBuzz Daily

 

TUF 26 Episode 4 draws 261,000 viewers

September 22, 2017

The Ultimate Fighter episode 4 on FS1 Wednesday night drew 261,000 viewers per Nielsen via ShowBuzz Daily.

The fight of the show featured an upset as Nicco Mantana upset Lauren Murphy in the fight of the episode.  Murphy is a UFC veteran but lost via decision.  But, in his post-fight comments, it appeared that Dana White was complimentary of both fighters.

 

Payout Perspective:

 It has been a rocky start for this season ratings-wise as episode 2 was pre-empted in part by major league baseball.  This season has yielded some of the lowest-ratings of the franchise.

UFC Fight Night 116 draws 872K, Prelims 653K on FS1

September 19, 2017

UFC Fight Night 116 drew 872,000 viewers on FS1 Saturday night.  The prelims drew 653,000 viewers via Nielsen per ShowBuzz Daily.

The 170-minute main card featured Luke Rockhold taking on David Branch.  The former middleweight champion looked impressive in dominating Branch.  It drew 0.32 in the A18-49 demo per Nielsen.

The 120-minute prelims which preceded the main card on FS1 Saturday night featured Olivier Aubin-Mercier has he defeated Tony Martin via split decision.  It also featured 3 stoppages on the prelim card.  It drew 0.23 in the A18-49 demo per Nielsen.

In addition, the post-fight show on FS1 which started at 12:50 am ET and lasted until 2:00 a.m. ET drew 361,000 viewers and 0.15 in the A18-49 demo.  The pre fight show which started at 7:00pm ET drew 224,000 and 0.08 in the A18-49 demo.

Payout Perspective:

These are very good ratings considering a lot of combat sports fans were interested by the GGG-Canelo fight happening at about the same time.  Also, college football is in full tilt and the ratings do not reflect a large drop-off from the competing events.  The ratings on Saturday were the best since UFC Fight Night 110 in June.

TUF 26 Episode 3 draws 220,000 viewers

September 16, 2017

The Ultimate Fighter 26 episode 3 drew 220,000 viewers on FS1 on Wedndesday night per Nielsen via ShowBuzz Daily.

The third episode in the new season feature coaxhes Justin Gaethje and Eddie Alvarez coaching women to be placed in the new 125 pound women’s division.

The fight of the telecast featured Ariel Beck and Montana Stewart.  Stewart defeated Beck to move on in the tournament.

Payout Perspective:

It was the lowest rating for a first-run telecast in the history of TUF.  The show is relying more on its DVR audience than the live audience but this is a low water mark for the show.

UFC 214 Prelims draws 418,000 for an hour on FS1

September 14, 2017

The UFC 214 Prelims drew 418,000 viewers per Nielsen via ShowBuzz Daily.  The prelims on Fox Sports 1 were pre-empted for the first hour due to golf.

The main event on the FS1 prelims featured Sara McMann and Ketlen Vieira.  The Brazilian surprised McMann with an arm-triangle choke in the second round.

Payout Perspective:

Opposite college football and other sports Saturday night the partial rating (only 62 minutes on FS1) is not surprising.  It probably hurt that if you wanted to turn in and saw golf, they were unlikely to tune back in to FS1.  It is the lowest of the year and it does not bode well for the buy rate for this event.

Mayweather-McGregor Prelims peak at 3.1M and other ratings

August 30, 2017

Nielsen has provided some additional ratings from this past weekend’s Mayweather-McGregor fight.  Notably, the prelims drew 2,568,000 viewers across Fox, Fox Deportes and Fox Sports Go.  The show peaked at 3,110,000 viewers.

The Prelims on Fox drew 2,438,000 from 7-9pm ET.  In the A18-49 category, it drew 1,156,000 viewers and was up over 150% versus the average to date for Fox boxing telecasts.

The first prelim bout on the show drew 2,360,000 viewers.  The show peaked at 3,110,000 from the 8:45-9pm ET quarter hour.  This was during the welterweight fight between Yordenis Ugas and Thomas Dulorme.  Ugas defeated Dulorme.

Other ratings from the telecasts associated with The Money Fight include:

  • Mayweather-McGregor Prefight Show 1,463,000
  • Mayweather-McGregor Postfight Show 368,000
  • Mayweather-McGregor Weigh-In 287,000
  • PBC on FS1 drew 269,000 viewers on Friday night.

Also, a replay of All Access Mayweather/McGregor on FS1 drew 215,000 viewres.

Payout Perspective:

The ratings reflect the immense popularity of The Money Fight.  Ratings were up across the board for the Prelims as well as the pre/post and weigh-in shows.  Despite the technical issues, the marketing and promotion of the fight had people buzzing to watch this fight.

Bellator 182 peaks at 825,000 viewers

August 30, 2017

Bellator 182 on Spike TV Friday night drew 481,000 in the overnight ratings and increased to 565,000 in the DVR +3 adjusted viewership.

The peak viewership for the Friday night live event was 825,000 viewers during the main event.  The live telecast featured Andrey Koreshkov defeating Chidi Njokuani via TKO.

Payout Perspective:

With the hype from the Mayweather-McGregor fight going on during this live event, some may have overlooked this card.  The 481,000 was the lowest mark since Bellator 176 in April.

Top Rank announces ESPN deal including OTT service

August 28, 2017

On Saturday, Top Rank Boxing announced a deal with ESPN that will bring the promotion to the network as well as obtaining the fight library which shall be a part of a streaming service that will launch in 2018.

Taking advantage of the assembled media in Las Vegas for the Mayweather-McGregor fight, the company announced a multi-year deal that will bring boxing to the cable network.

The Hollywood Report reports the deal will create a “direct-to-consumer boxing vertical with international reach.”  It will also get a minimum of 16 fights a year to run on ESPN or ABC primetime “with a minimum of two additional direct-to-consumer live boxing cards exclusive to ESPN’s upcoming multisport digital service that’s set to launch in early 2017.”  There will also be other boxing content including studio shows, documentaries and other boxing programming.  Perhaps one of the jewels of the deal is that ESPN is getting the rights, and archival fights will be available on the ESPN OTT service.

Financial terms were not disclosed.

Payout Perspective:

Thus far, Top Rank on ESPN has done well in the ratings and with more talented fighters appearing on the network, ratings should continue to blossom.  It was a matter of time for boxing to take advantage of an OTT service and this deal looks like subscribers will be able to access Top Rank’s vast fight library on ESPN’s upcoming OTT service.  The new deal may mean a shift in the business model of Top Rank as one might imagine that it will pivot from PPV and focus on its deal with ESPN.  The deal will allow for a number of fights it could take to premium cable although ESPN has certain rights to those as well.

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