Top Rank Boxing on ESPN draws 1.487M viewers Saturday night

November 14, 2017

Top Rank Boxing on ESPN Saturday night drew 1.487 million viewers according to Nielsen via ShowBuzz Daily.

The main event saw Jose Ramirez defeat Mike Reed in a junior welterweight matchup.  The victory keeps Ramirez in line for a shot at the title vacated by Terrence Crawford.  In addition, Artur Beterbiev beat down Enrico Koelling to win the vacant IBF World Light Heavyweight title and remains undefeated.

Surprisingly, the ratings rank 2nd behind the Manny Pacquiao-Jeff Horn fight for Top Rank Boxing on ESPN.  The event’s lead-in was the Alabama-Mississippi State game which drew over 7 million viewers.

Headliners for Top Rank on ESPN since July 2016 and the telecast overall rating:

7/1/17:  Pacquiao-Horn – 2.812 million

8/19/17:  Crawford-Indongo – 965,000

8/05/17:  Lomachenko-Marriaga – 728,000

9/23/17:  Valdez-Servania – 706,000

Payout Perspective:

The ratings are a success for Top Rank as the fighters on the card are not really known to the casual boxing fan.  Still, the placement on ESPN after a big college football game likely aided the ratings in this case.  It is hard to think that this telecast did far much better than one with Terrence Crawford or Vasyl Lomachenko on it.

UFC Fight Night 120 draws 837,000 viewers on FS1; prelims score 726,000

November 14, 2017

Saturday night’s UFC Fight Night 120 on FS1 drew 837,000 viewers. The prelims scored 726,000 viewers on FS1.

The main card was highlighted by a bloody main event between Dutin Poirier and Anthony Pettis. Poirier scored the victory when Pettis tapped due to injury. The prelims featured Marlon Moraes over John Dodson.

According to ShowBuzz Daily, the main card drew 0.34 in the A18-49 demo while the prelims drew 0.28.

The pre-fight show (7-8:05pm ET) on FS1 drew 272,000 viewers and the post-fight show (1:10-2:10am ET) drew 369,000.

Payout Perspective:

The event improved over the last two televised Fight Nights due in part to better matchups overall.  The ratings, including the prelims and post-fight show, are very good considering they want up against boxing on ESPN and HBO and college football.

With McGregor cameo, Bellator 187 draws 575,000

November 13, 2017

Bellator 187 drew 575,000 viewers on Spike TV Friday night.  The event was highlighted, or marred based on what you think, with Conor McGregor storming the cage and confronting referee Mark Goddard.

The ratings are up slightly from last week’s Bellator 186 from the campus of Penn State.  Bellator 187 was taped delay from Dublin, Ireland.  McGregor had come to the cage to celebrate with his teammate Charlie Ward after a first round KO.  The fireworks occurred less than 15 minutes into the Bellator telecast.

Payout Perspective:

I think that there are some that tuned in just to see how the McGregor incident played out instead of the highlights on social media.  I would have expected a bigger bump but since this was tape delayed, many already saw as much as they wanted of McGregor.

UFC 217 posts best prelims ratings of year despite preemption

November 7, 2017

The UFC 217 Prelims on FS1 drew 1.276M viewers on FS1 Saturday.  Despite starting on FS2 due to an overrun from the Oklahoma-Oklahoma St. game, the Prelims posted its best ratings this year.

The prelims were headlined by James Vick taking on Joe Duffy.  Vick one via stoppage with a second to spare in the third round.  The start of the prelims was pre-empted due to the football game and the first fight, Randy Brown-Mickey Gall, started on FS2.

The event drew 0.54 in the A18-49 demo according to Nielsen via ShowBuzz Daily.

The start of the prelims on FS2 drew posted 251,000 viewers and 0.12 in the A18-49 demo.  It switched over to FS1 at 8:35pm.

Also of note, the Post Fight Show on FS1 drew 321,000 viewers and the Pre-Fight Show on FS2 drew 162,000 viewers on FS2.  Also, the UFC weigh-ins on Friday drew 113,000 viewers on FS1.

Payout Perspective:

Big ratings despite being pre-empted at the beginning for football.  However, the Bedlam game was high-scoring, close and drew over 2.4 million viewers which was a great lead-in when the game ended.  The 1.276M viewers bodes well for the overall PPV buys for 217 as it is usually an indicator of interest.

Bellator 186 draws 508,000 viewers on SpikeTV

November 6, 2017

Bellator 186 drew 508,000 viewers on SpikeTV Friday night according to Nielsen via ShowBuzz Daily.

According to ShowBuzz, it drew 0.18 viewers in the A18-49 demo.  The event, which aired from the campus of Penn St. featured former Nittany Lions Ed Ruth and Phil Davis.  It was headlined by Ryan Bader’s title defense against Linton Vassell.

Payout Perspective:

The ratings are slightly better than the last two and the event may have been caught up behind the hype for the UFC New York card.  Bellator put on a good event and strategically placed it in an arena which would support a couple of its fighters.  Notably, Ed Ruth’s return to University Park was a success with a huge KO over Chris Dempsey.  It’s possible that he could be making his way to a fighter the organization can build into a star.

UFC Fight Night 119 draws 558,000 on FS1, prelims draw 198,000 on FS2

October 31, 2017

UFC Fight Night 119 on Saturday night from Brazil drew 558,000 viewers on FS1.  The prelims, which aired on FS2, drew 198,000 viewers.

UFC Fight Night 119 featured Derek Brunson as he faced the returning Lyoto Machida.  Brunson stopped Machida in the first round to the dismay of the Brazilian fans.  The prelims which aired on FS2 due to College Football featured Vincente Luque’s D’arce choke victory over Niko Price.

The post-fight show on FS1 drew 265,000 from 12:59am to 2:00am on Saturday night.

Payout Perspective:

The ratings are fairly low due in part to the significant sports competition with The World Series and College Football.  The main card did better than the last televised Fight Night which was the Japan Fight Night this past September on FXX.  Yet, for a typical FS1 Fight Night card, this appears sub par.

Bellator 185 draws 476,000 viewers

October 23, 2017

Bellator 185 drew 476,000 viewers on Friday night on Spike TV according to Nielsen via ShowBuzz Daily.  The event featured the debut of former UFC middleweight Gegard Mousasi as he defeated Alexander Shlemenko.

Payout Perspective:

The ratings are a modest boost from the last Bellator show but you would have expected a little more considering the debut of Mousasi.  But, the MLB game between the Yankees and Astros on FS1 which drew over 8.2 million viewers probably had something to do with it.

TUF 26 Episode 7 draws 316,000 viewers

October 19, 2017

The Ultimate Fighter 26 Episode 7 drew 316,000 on FS1 Wednesday night.

The fight of the telecast featured Melinda Fabian taking on Rachael Ostovich.  It was Ostovich that came out victorious.

Notably, the MLB Playoff game between the Astros and Yankees preceded TUF and scored over 5 million viewers on Fox Sports with the post-game on FS1 drawing 2.8 million.

Payout Perspective:

The good news is that this is the highest rated Live + SD this season.  The bad news is that its only 316,000 viewers.  The last two seasons of episode 7 drew 372,000 viewers.  Realistically, this is a good rating for TUF since it took last week off due to the baseball playoffs and went up against it and the first full night of NBA action.

Showtime Boxing event Saturday peaks with first two fights

October 17, 2017

ESPN’s Dan Rafael reports that Saturday night’s Showtime card had its best viewership prior to the main event.

Erislandy Lara’s win over Terrell Gausha drew 399,000 viewers and peaked at 476,000 Showtime subscribers according to Nielsen. But the Jermell Charlo Erickson Lubin fight averaged 495,000 viewers and peaked with 537,000.  The first fight between Jarrett Hurd and Austin Trout averaged 430,000 and peaked at 555,000 viewers.

Payout Perspective:

The Showtime event aired after PBC on Fox.  The ratings are unusual as one would expect that viewership would increase as the telecast goes on but in t his case, the viewership peaked during the first two fights.

PBC on Fox draws 1.3 million viewers

October 15, 2017

PBC on Fox Saturday night drew 1.3 million viewers on Saturday night per Television By Numbers.

The event went up against stiff competition with the MLB Playoffs featuring the Cubs and Dodgers on cable TV.  Also, USC played Utah on ABC opposite the Fox broadcast.

The event featured Abner Mares as he defeated Andres Gutierrez to retain his WBA featherweight title.  The telecast drew 0.3 in the A18-49 demo and a 1 share.

In July, PBC on Fox drew just 866,000.  In February of this year it drew 1.76 million viewers.

Payout Perspective:

The PBC telecasts on Fox have waned in popularity and although Saturday’s event drew better than this past summer, it’s not nearly as popular as the UFC when it does its quarterly events on Fox.

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