AEW edges out NXT in Wednesday night Wars

December 5, 2019

AEW on TNT narrowly edged out NXT on USA in the Wednesday night ratings war.  AEW drew 851,000 to NXT 845,000 in overall viewership according to Nielsen via ShowBuzz Daily.

The win for AEW represents the end to a two-week winning streak by NXT in terms of overall viewership.  When looking at some of the target demos, its clear that the preferences lean toward AEW for younger audiences while the older prefer the WWE product.

 

AEW Overall A18-49 A18-49 # M18-49 P25-54 P50+
Week 1 1,409,000 0.68 878,000 0.92 0.74 0.34
Week 2 1,018,000 0.60 594,000 0.66 0.52 0.30
Week 3 1,014,000 0.63 574,000 0.65 0.50 0.33
Week 4 963,000 0.45 586,000 0.62 0.46 0.25
Week 5 759,000 0.33 433,000 0.48 0.38 0.25
Week 6 822,000 0.35 450,000 0.46 0.38 0.28
Week 7 957,000 0.43 554,000 0.55 0.45 0.29
Week 8 893,000 0.39   0.52 0.42 0.29
Week 9 668,000 0.26 337,000 0.33   0.40
Week 10 851,000 0.32   0.41 0.35 0.31

Courtesy AEW

 

NXT Overall A18-49 M18-49 P25-54 P50+
Week 1 1,179,000 0.43 0.56 0.48 0.47
Week 2 1,006,000 0.32 0.40 0.37 0.48
Week 3 891,000 0.32 0.41 0.36 0.36
Week 4 790,000 0.22 0.29 0.27 0.40
Week 5 712,000 0.20 0.27 0.24 0.35
Week 6 698,000 0.21 0.23 0.26 0.33
Week 7 580,000 0.18 0.23 0.22 0.29
Week 8 813,000 0.30 0.38 0.34 0.34
Week 9 750,000 0.25 0.32 0.29 0.35
Week 10 916,000 0.30 0.39 0.35 0.40
Week 11 810,000 0.24 0.31   0.52
Week 12 845,000 0.29 0.36 0.32 0.38

Payout Perspective:

The good news is that the momentum seems to be continuing for both shows despite going head to head.  AEW came back from posting just 668,000 viewers last week which may have been due to the Wednesday before the Thanksgiving holiday.

WWE Smackdown draws 2.3M viewers post-Thanksgiving

November 30, 2019

WWE’s Smackdown on Friday night drew 2.3M viewers for its two hour time slot on Fox the day after Thanksgiving.  The telecast was down over last week and share the A18-49 demo top spot with Frosty the Snowman on ABC.

Smackdown drew 2.350M viewers in the first hour and 2.322 million viewers in the second hour.  The drop-off from the first to second hour was negligible.

Smackdown Ratings

10.04 3,880,000
10.11 2,877,000
10.18 2,418,000
10.25 888,000
11.01 2,605,000
11.08 2,725,000
11.15 2,445,000

11.22               2,600,000

11.29               2.350,000

 

WWE Smackdown draws 2.60 million viewers

November 23, 2019

WWE Smackdown on Fox drew 2.60 million viewers for its two hour slot Friday night on the network.  The telecast saw an uptick in viewership after its lowest dip last week.

WWE Smackdown’s first hour drew 2.701 million viewers with a 0.8 rating in the A18-49 demo.  It’s second hour drew 2.5 million viewers although it held its 0.8 rating in the second hour.

Smackdown Ratings

10.04 3,880,000
10.11 2,877,000
10.18 2,418,000
10.25 888,000
11.01 2,605,000
11.08 2,725,000
11.15 2,445,000
11.22 2,600,000

Payout Perspective:

While its not the best news, one would have expected the ratings to go up from its Fox low (its previous low was on FS1 opposite the World Series on Fox).  With a big event coming up this weekend, one had to expect the ratings to go up.  Still, WWE Smackdown is behind ABC, NBC and CBS in viewership but WWE still holds a grasp of the A18-49 demo for the night.

WWE NXT edges out AEW for first time in head-to-head

November 21, 2019

WWE NXT on the USA Network edged out AEW on TNT for the first time in its head-to-head battle on Wednesday night.  AEW still won the overall battle in most demos with the exception of the over 50 demographic.

WWE on NXT drew 916,000 viewers while AEW drew 893,000 viewers.  The A18-49 demo was close with AEW still ahead of NXT 0.39 to 0.30.

 

AEW Overall A18-49 A18-49 # M18-49 P25-54 P50+
Week 1 1,409,000 0.68 878,000 0.92 0.74 0.34
Week 2 1,018,000 0.60 594,000 0.66 0.52 0.30
Week 3 1,014,000 0.63 574,000 0.65 0.50 0.33
Week 4 963,000 0.45 586,000 0.62 0.46 0.25
Week 5 759,000 0.33 433,000 0.48 0.38 0.25
Week 6 822,000 0.35 450,000 0.46 0.38 0.28
Week 7 957,000 0.43 554,000 0.55 0.45 0.29
Week 8 893,000 0.39   0.52 0.42 0.29

 

Via AEW

NXT Overall A18-49 M18-49 P25-54 P50+
Week 1 1,179,000 0.43 0.56 0.48 0.47
Week 2 1,006,000 0.32 0.40 0.37 0.48
Week 3 891,000 0.32 0.41 0.36 0.36
Week 4 790,000 0.22 0.29 0.27 0.40
Week 5 712,000 0.20 0.27 0.24 0.35
Week 6 698,000 0.21 0.23 0.26 0.33
Week 7 580,000 0.18 0.23 0.22 0.29
Week 8 813,000 0.30 0.38 0.34 0.34
Week 9 750,000 0.25 0.32 0.29 0.35
Week 10 916,000 0.30 0.39 0.35 0.40

 

 

*Data from Nielsen via ShowBuzz Daily

Payout Perspective:

Good news for WWE although it had to recruit its “main roster” talent as it promoted its PPV this weekend.  Yet, NXT has been closing in on surpassing AEW.  The demos are worth looking at as AEW is still popular among the younger demo which is something that the WWE highlights with its Smackdown rating.

Bellator MMA 234 draws 318,000 on The Paramount Network Friday

November 18, 2019

Bellator MMA 234 on The Paramount Network drew 318,000 viewers on Friday night according to Nielsen via ShowBuzz Daily. The event was tape-delayed from Israel.

The event featured Linton Vassell as he defeated Sergei Kharitonov via stoppage in the second round. In addition, Sidney Outlaw earned a unanimous decision in the co-main event of the evening. The event took place in Tel Aviv, Israel.

The event drew 0.12 in the A18-49 demo which reflects an improvement from Bellator MMA 233’s 0.03 rating.

Bellator 318,000 viewers
Bellator 314,000 viewers
Bellator 232: DAZN
Bellator 231: 265,000 viewers
Bellator 230: 202,000 viewers
Bellator 229: 301,000 viewers
Bellator 227: 276,000 viewers
Bellator 226: DAZN
Bellator 225: 285,000 viewers
Bellator 224: 325,000 viewers
Bellator 223: 386,000 viewers
Bellator 222: DAZN
Bellator 221: DAZN
Bellator 220: DAZN
Bellator 219: 307,000 viewers
Bellator 218: 255,000 viewers
Bellator 217: 349,000 viewers
Bellator 216: DAZN
Bellator 215: 365,000 viewers
Bellator 214: 697,000 viewers

Payout Perspective:

Despite the tape-delay and the alternative replay on DAZN, the ratings improved slightly from Bellator 233. Still down in the ratings from previous years, Bellator over the last two telecasts has been on the upward trend albeit small increments.

WWE Smackdown finds new low

November 16, 2019

WWE Friday Night Smackdown ratings fell once again to 2.445 million viewers in the first hour and 2.255 million viewers in the second.  Also, the viewership for the A18-49 fell to 0.7 which tied with CBS’s Hawaii Five-O.

The ratings are the lowest for the series since its debut on Fox.  It drew a 4 share overall and a 5 share in the Men 18-49 demo.  The numbers are disappointing and once again fall behind the other 3 networks in overall viewership and ratings.

The new low comes the same week that the WWE and Fox stated that they were pleased with the partnership at an industry conference.

AEW draws 957K viewers, NXT 750K viewers in 7th week of head-to-head competition

November 14, 2019

All Elite Wrestling bounced back after a down week last week to draw 957,000 viewers on TNT making it into the top 5 on cable Wednesday night.  NXT on USA was down slightly with 750,000 viewers.

AEW, coming off of its PPV this past Saturday saw a gain from last week’s 822,000 viewers while NXT is slightly down from its 813,000 viewers last week.

Courtesy AEW Wrestling

 

AEW Overall A18-49 A18-49 # M18-49 P25-54 P50+
Week 1 1,409,000 0.68 878,000 0.92 0.74 0.34
Week 2 1,018,000 0.60 594,000 0.66 0.52 0.30
Week 3 1,014,000 0.63 574,000 0.65 0.50 0.33
Week 4 963,000 0.45 586,000 0.62 0.46 0.25
Week 5 759,000 0.33 433,000 0.48 0.38 0.25
Week 6 822,000 0.35 450,000 0.46 0.38 0.28
Week 7 957,000 0.43 0.55 0.45 0.29

 

NXT Overall A18-49 M18-49 P25-54 P50+
Week 1 1,179,000 0.43 0.56 0.48 0.47
Week 2 1,006,000 0.32 0.40 0.37 0.48
Week 3 891,000 0.32 0.41 0.36 0.36
Week 4 790,000 0.22 0.29 0.27 0.40
Week 5 712,000 0.20 0.27 0.24 0.35
Week 6 698,000 0.21 0.23 0.26 0.33
Week 7 580,000 0.18 0.23 0.22 0.29
Week 8 813,000 0.30 0.38 0.34 0.34
Week 9 750,000 0.25 0.32 0.29 0.35

 

*Data from Nielsen via ShowBuzz Daily

Payout Perspective:

It appears that AEW is finding a solid audience and is popular with the younger demo in live head-to-heads with NXT.  What is interesting is that NXT is doing well with the over 50 demographics as its outdrawn AEW every week in head-to-head.  Still, the AEW product is performing well and has to be pleasing TNT executives.

PBC Countdown draws 686,000 viewers this past Saturday

November 13, 2019

Fox is reporting that the PBC Countdown telecast this past Saturday featuring Deontay Wilder and Luis Ortiz drew 686,000 viewers.

It is the best PBC Countdown telecast of 2019 and the second-best viewership overall since December of 2018.

Wilder-Ortiz takes place Saturday November 23rd on Fox PPV.

Payout Perspective:

The shoulder programming for this event has seen an increase in viewership. One can only think that the newfound interest in the Heavyweight Division has helped facilitate the viewers for the event.  Wilder’s persona and his KO ability makes him a marketable feature that people are willing to watch.

Bellator 233 draws 314,000 on The Paramount Network

November 11, 2019

Bellator MMA Live 233 on The Paramount Network drew 314,000 viewers according to Nielsen via ShowBuzz Daily.  The event drew a 0.09 rating in the A18-49 demo.

The event featured John Salter taking on Costello van Steenis in a battle of Bellator middleweights.  Salter won via unanimous decision.  The event also saw the last fight involving “King Mo” Lawal as he went down in defeat to Andre Kapel.  Also Arlene Belencowe ousted Leslie Smith via unanimous decision in a battle likely see the winner of Julia Budd-Cris Cyborg this January.

Bellator 314,000 viewers
Bellator 232:  DAZN
Bellator 231: 265,000 viewers
Bellator 230: 202,000 viewers
Bellator 229: 301,000 viewers
Bellator 227: 276,000 viewers
Bellator 226: DAZN
Bellator 225: 285,000 viewers
Bellator 224: 325,000 viewers
Bellator 223: 386,000 viewers
Bellator 222: DAZN
Bellator 221: DAZN
Bellator 220: DAZN
Bellator 219: 307,000 viewers
Bellator 218: 255,000 viewers
Bellator 217: 349,000 viewers
Bellator 216: DAZN
Bellator 215: 365,000 viewers
Bellator 214: 697,000 viewers

Payout Perspective:

The main card also was available on DAZN which might attribute to some loss of its viewers on terrestrial television as many will watch online.  Yet, the viewership on The Paramount Network has been down in 2019 as compared to the past prior years.

Friday Night Smackdown on Fox draws 2.62M viewer average

November 9, 2019

Friday Night Smackdown on Fox drew an average of 2.62 million viewers over the two hour telecast according to Nielsen.  The ratings per hour showed a slight increase over last week.

WWE’s show drew 0.8 in the A18-49 demo and a 5 share which led the networks for the night.  Overall, Hawaii Five-O on CBS won the 8-9pm time slot with 7.05 million viewers and Magnum P.I. on CBS won the 9-10pm time slot with 6.65 million viewers.

Broken down per hours Smackdown’s first hour drew 2.725 million viewers and 2.510 million in the second hour.

Payout Perspective:

Some promising numbers for the WWE as its first hour was solid although it saw a loss of viewers going into its second hour.  The CBS lineup is very solid and has dedicated viewers between 8-10pm regardless of whether or not the shows are reruns.  But, the WWE is still winning the A18-49 demo for both hours.

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