October 22, 2014
MMA Payout has learned from a Nielsen source the Live +3 rating for Bellator 129 saw an increase to 683,000 viewers. The Live +3 peak jumped to 948,000 from 780,000.
Bellator 129 saw the biggest rise in Live + 3 ratings of season 11.
Bellator 129 was not a great card and it was reflected in the ratings. The increase in viewership in the DVR ratings reflects the possibility that many DVR the fights so that they can determine whether or not to watch the entire show. Or, like most of us strapped for time, hear about the fights and decide which ones to watch later on.
October 22, 2014
ESPN’s Dan Rafael tweeted out the top live, first-time airings of boxing events for 2014. Notably, the top 10 are all HBO events.
- Chavez-Vera 2 (HBO) 1.39M (peak 1.53M)
- GGG-Rubio (HBO) 1.304M (peak1.323M)
- Crawford-Gamboa (HBO) 1.208M (peak 1.286M)
- Marquez-Alvarado (HBO) 1.198M (peak 1.322M)
- Donaire-Walters (HBO) 1.088M
- Provodnikov-Algieri (HBO) 1.017M
- Salido-Lomachenko (HBO) 1.017M
- Kovalev-Agnew (HBO) 1.006M (peak 1.048M)
- Postol-Aydin (HBO) 1.002M (peak 1.1M)
- Kovalev-Caparello (HBO) 990,000 (peak 1.052M)
- GGG-Geale (HBO) 984,000 (peak 1.048M)
- Pascal-Bute (HBO) 982,000
- Garcia-Herrera (Showtime) 972,000
- Stiverne-Arreola 2 (ESPN) 940,000
We note that these television ratings are for the fights only and not the entire block of time. A couple of the HBO events had two fights in the top 14. Notably, Donaire-Walters were the semi-main event for GGG-Rubio. Also, Salido-Lomanchenko were on Chavez-Vera 2. Also interesting is that NBC Sports Network and the quarterly fights held on Saturday on NBC did not crack the top 14. It had previously scored over 1 million viewers for its Saturday afternoon events.
October 21, 2014
MMA Payout has learned from a Nielsen source that Friday’s Bellator 129 received a season low of 564,000 viewers with a peak of just 780,000. It was the worst output of the season for Bellator.
Bellator Season 11 overnight ratings
Bellator 123: 667,000
Bellator 124: 771,000
Bellator 125: 742,000
Bellator 126: 656,000
Bellator 127: 609,000
Bellator 128: 668,000
Bellator 129: 564,000
The ratings should be of no surprise considering Friday’s card was the weakest this season. In the main event Paul Bradley defeated Josh Neer. Also on the card Houston Alexander fought Virgil Zwicker to a draw. The peak occurred at 10:26 p.m. The overnight average and peak are substantial off the season averages.
October 15, 2014
Bellator announced shoulder programming on Spike TV to support November’s upcoming card featuring Tito Ortiz versus Stephan Bonnar.
The schedule is as follows via Bellator press release:
“Tito vs. Bonnar: Winner Take All”
Premieres on Wednesday, November 12 at 11pm ET/PT
Before they battle it out in the cage, watch MMA light heavyweights, Tito Ortiz and Stephan Bonnar, sit down face-to-face and discuss their upcoming fight. Tension will be high as these two MMA greats discuss their keys to victory and their budding intense rivalry.
“Unrivaled: Tito Ortiz”
Premieres on Wednesday, November 12 at 11:30pm ET/PT
MMA icon Tito Ortiz clashes on November 15th with fellow legend Stephan Bonnar in the Bellator cage. “Unrivaled” investigates the scope and magnitude of this epic battle in this look back at the career roller-coaster ride of one of mixed martial arts most controversial pioneers, Tito Ortiz. With the chip ever planted on his shoulder, Tito plans on showing the world just how brutal the Huntington Beach Bad Boy still is. Love him or hate him, Tito Ortiz is truly unrivaled.
“Countdown to Ortiz vs. Bonnar”
Premieres on Friday, November 14 at 10:30pm ET/PT
Bellator’s stacked Nov 15th card will be previewed with an inside look at the heated rivalry between Tito Ortiz and Stephan Bonnar. The show also breaks down the rematch between Lightweight World Champion Will Brooks and the man he beat, former champion Michael Chandler along with the highly anticipated clashes between King Mo and Tom DeBlass and Melvin Manhoef and Joe Schilling.
The promotional shows leading up to events is nothing new as it helped Bellator 120 which centered around Rampage Jackson facing King Mo. This set of programming hopes that viewers are still fans of Tito Ortiz as most of the features center around The Huntington Beach Bad Boy. Bellator 131: Tito vs. Bonnar will air on SpikeTV and will need some help considering it goes up against UFC 180 that same night.
October 15, 2014
MMA Payout has learned from Nielsen sources that the Live +3 adjusted viewership ratings from this past Friday reflect a raise to 731,000 viewers. The peak, which occurred at 10:06 pm, increased to 990,000 viewers including the Live +3 number.
The increase in viewership is comparable to the past events this season. The Live +3 average is at 749,500 and the peak Live +3 is slightly over 1.1 million. Through six events in this season, it is slightly behind the 10th season average of 786,000 but is ahead of the 1 million viewer average of last season.
October 14, 2014
MMA Payout has learned from Nielsen sources that Bellator 128 this past Saturday drew 668,000 viewers with a peak of 946,000 viewers.
In the main event, Joe Warren upset Eduardo Dantas to win the Bantamweight title.
The season live average is now up to 685,500 with a live peak of slightly over 966,000 viewers. Viewership was up for the first time in the past three events for season 11. The peak also returned to the mid 900s. Bellator competed with the MLB playoffs on TBS which led the night on cable Friday with close to 6 million viewers. Notably WWE Smackdown did 2.67 million on SyFy Friday.
October 14, 2014
MMA Payout has learned that World Series of Fighting14 this past Saturday drew an average of 229,000 viewers on the NBC Sports Network.
WSOF Ratings 1-14 (1-10 and 12-14 on NBC Sports Network)
WSOF 1 – 198,000 viewers
WSOF 2 – 210,000 viewers
WSOF 3 – 201,000 viewers
WSOF 4 – 264,000 viewers
WSOF 5 – 227,000 viewers
WSOF 6 – 161,000 viewers
WSOF 7 – 94,000 viewers
WSOF 8 – 212,000 viewers
WSOF 9 – 242,000 viewers
WSOF 10 – 365,000 viewers
WSOF 11 – 781,000 viewers (NBC)
WSOF 12 – 206,000 viewers
WSOF 13 – 246,000 viewers
WSOF 14 – 229,000 viewers.
Disappointing ratings for WSOF”s latest offering which had Ryan Ford and Jake Shields squaring off in the main event. Certainly, one would have wished that WSOF could have put on a better card considering it was the only MMA event on this past Saturday. Of course, it was competing with MLB (Cards-Giants, which drew 5M viewers in reported fast nationals per TV By the Numbers), NASCAR and Ole Miss-Texas A&M which all aired within the same block as WSOF on NBC Sports. A re-air of the event can be seen tonight on NBCSN per company press release.
October 8, 2014
MMA Payout has learned from a Nielsen source that the adjusted viewership for Bellator 127 on Friday drew up just 61,000 viewers to 670,000. The live +3 peak was up to 886,000 viewers which made it the lowest of the season.
It’s the smallest increase this season for Bellator as the overall viewership for this event was the lowest of the season. The peak viewership was the lowest of the season and the first under 1 million. Overall, it looks like baseball took away from Friday’s show.
October 8, 2014
MMA Payout has learned that the adjusted viewership for last Wednesday’s TUF 20 Episode 4 drew an additional 236,000 viewers an ended with 813,000 total viewers reflecting an increase of 41%.
Episode 1 – 536,000 viewers; 831,000 viewers
Episode 2 – 574,000 viewers; 946,000 viewers
Episode 3 – 433,000 viewers; 791,000 viewers
Episode 4 – 577,000 viewers; 813,000 viewers
This was the lowest increase in adjusted viewership from DVRs of this season. The average increase from live to live+3 is 315,000 viewers which is much more than Bellator has seen in adjusted viewership. The live + 3 average is 845,000.
October 7, 2014
MMA Payout has learned that Saturday night’s UFC Fight Night 54 which aired on multiple Fox networks due to MLB baseball drew a final overnight viewership number of 1,267,000 in the last hour of the event if you include viewership on both FX and FS1.
The event was simulcast on both stations as FX aired the complete UFC Fight Night card from Halifax while FS1 aired the last hour after the Washington Nationals-San Francisco Giants extra, extra inning game.
Broken down, the 3 hour and 2 minute main card on FX received an overall viewership of 413,000 and scored 0.20 in the overall adults 18-49 demo, 0.28 in the males 18-49 and 0.27 in the males 18-34. When the fights were switched onto FS1, there was a boost in viewership as that block received 799,000 viewers and scored 0.50 in the adults 18-49 demo, 0.71 in males 18-49 and 0.56 in males 18-34.
In addition, the prelims for UFC Fight Night 54 received a viewership of 102,000 in the 2 hour block on Fox Sports 2.
I would say that we’d have to throw out the ratings for this night as MLB took it over on FS1. Still, to have 799,000 viewers tune into the last hour of the event likely meant a residual amount of people stayed and watched the fights. One would think that a great deal of the 413,000 viewers on FX were UFC fans (and not just people too lazy to turn their channel) that found the event after it was moved. The DVR numbers may not do much here since many people that wanted to watch the fights on FS1 wound up with a lot of baseball.