Crawford-Diaz draw 961,000 viewers on HBO

May 23, 2017

The Terrence Crawford-Felix Diaz fight on HBO Boxing drew 961,000 viewers on Saturday night per ShowBuzz Daily.

Crawford dominated the fight against Diaz.  Per ShowBuzz Daily, it drew a 0.37 rating in the A18-49 demo.

The other fight on the telecast between Raymundo Beltran and Jonathan Maicelo drew 687,000 viewers on HBO.

Previously, Crawford drew 982,000 viewers for his fight this past February against Hank Lundy.  In October 2016, Crawford drew 1.07M subscribers against Dierry Jean.  In April 2015, he drew 1.004M subscribers against Thomas Dulorme.

Payout Perspective:

The telecast was opposite a Showtime show so there may have been a split in viewership.  Crawford is one of HBO’s prized boxers but will he get a shot at the upper echelon?  The one sure way is a big fight with Manny Pacquiao.  The ratings reflect that his viewership is around 1 million viewers but if he’s to return to PPV, he’ll need a Pacquiao fight to do so.

Tape-delayed Bellator 179 draws 607,000 viewers

May 22, 2017

Bellator 179 on Friday night scored 607,000 viewers on a tape delayed event from the UK on Spike TV.  The event featured Rory McDonald’s debut in Bellator and he earned the win over Paul Daley via submission.

ShowBuzz Daily reports that it drew 0.24 in the A18-49 demo.  The show aired Friday night starting at 9pm ET.

The event was slightly less than last month’s live event and better than the two previous events.

Payout Perspective:

This event could have done much better than 607,000 viewers but the ratings are on par with other Bellator live events.  So the question is whether Spike TV would be willing to uproot its normal programming to air an event on a Friday afternoon instead of Friday evening.  Obviously, it was not willing to do it.  One would think that if they did show it live, they would be a need to replay it later that night for those that missed it.  But, at a time when everything is live, it’s somewhat odd to have an event on via tape delay (unless of course it’s the Masters).

TUF 25 Episode 5 draws 301,000 viewers

May 18, 2017

The 5th Episode of TUF 25 drew 301,000 viewers on FS1 Wednesday night.  The ratings are the exact same as the 5th Episode of TUF 24.

It drew a 0.13 in the Adult 18-49 demo.

Ironically, the Live + SD rating is the same of last season’s TUF 24 Episode 24.  TUF 23 Episode 5 drew 361,000 viewers.

Also of note, last week’s DVR ratings for Episode 4 drew 543,000 viewers which makes it the most-watched episode this season.

UFC 211 Prelims draw 1.148M (UPDATED)

May 16, 2017

UPDATED:  The Prelims on FX peaked with 1.360,000 viewers during the last quarter hour of the show.  The UFC 211 Prelims on FX drew 1.184 million viewers according to ShowBuzz Daily.  It was the best showing for the PPV Prelims on FX and the best showing for a PPV prelims this year.

It drew 0.50 in the A18-49 demo per ShowBuzz Daily.  (UPDATED) Per Nielsen, the viewership equaled 643,000 viewers.  The Prelims this time around increased dramatically in the A18-49 demo.  The fight card on FX featured Dustin Poirier versus Eddie Alvarez which ended in a controversial no-contest.

UFC PPV Prelims on FX:

UFC 211 Prelims: 1.148 million viewers

UFC 188 Prelims:  727,000 viewers

UFC 154 Prelims:  980,000 viewers

Notably, the NASCAR event on FS1 that replaced the UFC Prelims drew 2.62 million viewers for a 260-minute showing.  FX, which has served as a home away for home at times for the UFC, has more subscribers than FS1.

In addition, the UFC PreFight Show on FX drew 522,000 viewers (0.22 A18-49) and the post-fight show on FS1 drew 329,000 viewers (0.09 A18-49 demo).

Payout Perspective:

FX has more subscribers than FS1 which may bode well for the event.  The 1.148 million viewers may show that fans were interested in this event which featured a strong fight between two lightweights.  This could help PPV buys as the show is used to entice viewers to buy the PPV.

UFC 211: Payout Perspective

May 15, 2017

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 211 from Dallas, Texas where two titles were successfully defended.

Stipe stops JDS

Stipe Miocic withstood a couple stiff leg kicks to stop Junior Dos Santos in the first round of their Heavyweight title fight.  Miocic dropped JDS after clipping him with a punch.  He followed up with punches over a crumpled former champion.  For JDS, the long layoff did not help and one has to wonder if he still has anything left in fighting.  He looked timid at times in avoiding Miocic despite scoring early with leg kicks.  But, putting his back to the fence was his downfall.

One has to wonder if there is a healthy Heavyweight on the roster that could challenge him at this point.  You can argue that Stipe could wait and face Cain Velasquez or take on Derrick Lewis if he gets past Mark Hunt in June.

Joanna Champion remains on top

She had a huge welt on her forehead but Joanna Jedrzejczyk survived a first round onslaught by Jessica Andrade.  From then on, Joanna outclassed Andrade and secured her spot as the Queen of the Division.  Andrade was game but as Daniel Cormier pointed out she gave away her attacks with a “tell” in that she ducked her head each time she was coming in which gave Joanna a split section to move out of the way.

Joanna was emotional at the end of the fight as she takes being a champion as seriously as anyone with a belt around their waste.

Next for Joanna is a showdown with Rose Namajunas. She was in Dallas doing UFC press and its clear that this was done to promote this fight.

Attendance and Gate

It was the second-most attended event in Dallas.  Only UFC 171, which featured hometown favorite Johny Hendricks against Robbie Lawler, outdrew this card.  Below are the top 3 UFC cards in Dallas.

UFC 171: attendance 19,324, gate $2,600,000

UFC 211: attendance 17,834, gate $2,662,645

UFC 103: attendance 17,428, gate $2,400,000

Bonuses

The bonuses went to Stipe Miocic, Jason Knight and Chase Sherman and Rashad Coulter.  Stipe and Knight earned Performance Bonuses while Sherman and Coulter earned Fight of the Night for their back and forth fight which Sherman eventually won via stoppage.  All earned $50,000 bonuses.

Promotion of Fight

The UFC once again direct messaged people that follow it on Twitter to encourage them to order UFC 211.

Stipe Miocic threw out the first pitch at a Texas Rangers baseball game.  He also appeared with Junior Dos Santos before a Mavericks game earlier this year.

The UFC Countdown show took a look at Miocic and how he’s revered in Cleveland including attending a Cavaliers basketball game.

MetroPCS also had a sponsorship activation which included Stipe Miocic doing an interview with Megan Olivio on behalf of the company.

Sponsorships

The usual UFC sponsors were in the Octagon including Toyo Tires, MetroPCS, Budweiser, Monster/7-11, Harley Davidson, UFC Fight Pass and Monster Energy in the middle.  Also, the new Alien movie, Audience Network’s Kingdom and upcoming video game Injustice 2 and the UFC’s own new version of its EA video game were in the Octagon.

With the Audience Network unveiling the third season of its MMA original series, “Kingdom,” we once again had the show work with the UFC.  This included showing the actors in the crowd during the PPV and there was also a Pre-Fight Party in Dallas.

In a pre-recorded video, Rose Namajunas introduced the trailer for the new Alien movie during the PPV.

Eddie Alvarez was overheard saying “Goddamn Reebok” prior to the official weigh-ins as it appeared that he had to have non-Reebok sponsors patched over.

Odds and Ends

Dustin Poirier is auctioning off his gear from his fight with Eddie Alvarez to aid a Second Harvest Food Bank in his local Lafayette.  He is making a new tradition which is an admirable way to give back.

Speaking of Poirier, it was a disappointing end to his fight with Eddie Alvarez as the issue of rules relating to a downed opponent was confusing once again.

Due to NASCAR on FS1, the UFC Prelims were pushed to FX which is in more homes so there’s a chance we could see a better number than usual.

500,000 google searches on Saturday for UFC 211 which made it the top searched subject in the US Saturday.

Jason Knight is your next big thing.  “Mississippi Mean” will be one to watch in the Featherweight division.

The UFC Summer Kickoff on Friday will likely have several fighters fined as a result of getting physical at the news conference including Amanda Nunes, Michael Chiesa and Kevin Lee.  Do the kickoff events do anything for anyone except make everyone cringe?

Michael Johnson said he ate shit.  This makes no sense.  But considering Lyoto Machida drank his own pee, it’s no wonder this is a niche sport.

Conclusion

Look for this PPV to do slightly better than this year’s PPV buys but not near the 450,000 buys the Stipe Miocic-headlined UFC 203 did when CM Punk was on the show.  Despite how good the card was including two title defenses, there is a lack of interest in fthese ights from the casual fan.  While the google trends search was encouraging, I would think 350,000-375,000 PPV buys would be how much we see this event do.

TUF 25 Episode 4 draws 348,000 viewers

May 11, 2017

TUF 25 episode 4 drew 348,000 viewers on Wednesday on FS1 per ShowBuzz Daily.  The episode is up in ratings from last week.

The fight of the episode featured James Krause and Jonny Nunez.  Krause, a UFC veteran, defeated Nunez.  The episode also featured appearances by Miesha Tate and Clay Guida.

The episode drew 0.14 ratings in the adult 18-49 demo.

Payout Perspective:

The NBA Playoff game between Washington and Boston drew 3.756 million viewers on TNT.  Game 7 of the NHL Playoffs between Pittsburgh and Washington drew 2.480 million viewers on NBC Sports Network.  Notably, the ratings in the adult 18-49 demo was down from the prior week.

TUF 25 Ep 3 adjusted ratings up to 497,000

May 10, 2017

The adjusted ratings of episode 2 of TUF 25 drew 497,000 viewers on Live +3 according to Nielsen.  It reflects a 38% increase over its Live + SD rating of 324,000 viewers on FS1.

Payout Perspective:

Notably, the increase in DVR viewership is down from the last two seasons of TUF. But, the increase for this episode is up 53% than the past two seasons (36% and 40%).

TUF 25 Episode 3 draws 324,000 viewers

May 4, 2017

TUF 25 episode 3 drew 324,000 viewers on FS1 Wednesday night per ShowBuzz Daily.  It drew 0.12 viewers in the adult 18-49 demo.

The ratings are down slightly from the second episode which drew 372,000 viewers.

In the fight of the show, Jesse Taylor defeated Megdi Baghdad by unanimous decision.

Payout Perspective:

The ratings are off from the past two episode 3s of the TUF series (TUF 23: 414,000, TUF 24: 441,000).  It also is off from its adult 18-49 demo drawing 0.12.  The NBA Playoffs paced the night in cable sports with Washington-Boston on TNT garnering over 4.8 million viewers.

TUF 25 Episode 2 DVR ratings increase by 38% over Live +SD

May 3, 2017

The adjusted ratings of episode 2 of TUF 25 drew 514,000 viewers on Live +3 according to Nielsen.  It reflects a 38% increase over its Live + SD rating of 372,000 viewers on FS1.

Payout Perspective:

Notably, the increase in DVR viewership is about the same with TUF 23 last spring (39% increase).  TUF 24 saw an increase of 42% this past fall.

Joshua-Klitschko produce ratings for Showtime and HBO

May 2, 2017

The Anthony Joshua-Wladimir Klitschko fight on Saturday produced big ratings for both Showtime and HBO.

The live event on Showtime drew 659,000 subscribers and 0.24 in the A18-49 demo per ShowBuzz Daily.  The pre-event on Showtime drew 308,000 subscribers.  The post-fight on Showtime drew 401,000 viewers.

The replay main event on HBO drew 738,000 subscribers and 0.22 in the A18-49 demo.  The Canelo/Chavez shoulder programming which followed the HBO showing of the fight drew 315,000 viewers and 0.11 in the A18-49 demo.

On a separate note, PBC on FS1 drew 300,000 viewers Saturday night.  The 101-minute event starting at 10:19pm ET drew 0.08 viewers in the A18-49 demo.

Payout Perspective:

Excellent ratings for both showings and you can see that more people watched the HBO replay.  There are more subscribers to HBO and with the afternoon showing on Showtime, some probably could not watch it live.  Of course, maybe some like Lampley, Kellerman and Jones more.  Still, Showtime produced a great event and embraced the big event feel at Wembley Stadium.  The ratings on Showtime do not surpass the Broner-Granados fight earlier this year but again, this was a mid-afternoon fight on the west coast so that may have impacted viewership.

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