Bellator Kickboxing draws 418,000 in second event

June 27, 2016

Bellator Kickboxing on Spike TV Friday night drew 418,000 viewers which is an increase from its debut.

Per Sports TV Ratings, it drew 210,000 viewers in the adult 18-49 demo.  The event aired (10:59pm-12:40am) immediately after Bellator 157.

In April, Bellator Kickboxing drew an average of 346,000 viewers.  It averaged 464,000 for the first hour and peaked with 730,000 viewers.

Payout Perspective:

We will update this with more information on the ratings but one might suspect the first hour of Bellator Kickboxing was bolstered by Dynamite 2.  Even though the overall Dynamite 2 rating may have disappointed, an average of 418,000 viewers for kickboxing on Spike TV is very good.  It’s a nice start for Bellator’s Kickboxing promotion and shows that there is a potential market for the sport.

Dynamite 2 draws 601,000 viewers on Spike TV

June 27, 2016

Bellator 157: Dynamite 2 drew 601,000 viewers on Spike TV Friday night per Nielsen.  The event is a 25% drop from September 2015’s debut of the MMA/Kickboxing show on the network.

Bellator 157 featured Rampage Jackson facing Satoshi Ishii in the main event.  Jackson won via split division in an uninspired catchweight matchup.

Bellator 157

The event was in increase from last week’s Bellator live event but is the lowest-rated tentpole event since Scott Coker created these quarterly events.

Notably, last June’s tentpole event drew 1,580,000 viewers on Spike TV.  The event featured Ken Shamrock facing Kimbo Slice.

On another note, Sports TV Ratings reports that the one-hour special honoring Kimbo Slice which preceded Dynamite 2 drew 416,000 viewers.  It drew 222,000 viewers in the adult 18-49 demo.

Payout Perspective:

The Kimbo Slice lead-in to Dynamite 2 seemed to have helped, somewhat, with the ratings.  The College World Series on ESPN (Coastal Carolina/TCU) won the time slot (Dynamite ran at same time) in the sports cable TV ratings with 888,000 viewers.  The ratings for Dynamite 2 have to be disappointing and the question arises whether the MMA/Kickboxing mix is something combat sports fans want to see.

PBC on CBS draws 2.12M viewers

June 26, 2016

Television By Numbers reports that PBC on CBS Saturday night drew 2.12 million viewers.  It finished behind ABC and NBC in network ratings for its time slot.

The event, which aired from 9-11pm ET on CBS,  eatured Keith Thurman taking on Shawn Porter with Thurman emerging as the victor in a very good fight.

The event drew a 0.5 rating in the adult 18-49 demo and a 2 share overall.

PBC on CBS went up against the U.S. Olympic Trials on NBC (3.18M viewers) as well as the third place soccer game in the Copa-America Cup on FX and the College World Series on ESPN.  It was third in its time slot behind ABC’s “In an Instant” which drew 3.93M viewers.  Also, earlier in the night Fox aired an MLB game between the Dodgers and Pirates.  It garnered 2.05M viewers.

Payout Perspective:

The ratings are better than PBC on NBC last week.  With a lot of live events on competing with boxing, the viewership has to be seen as a positive.  Although just the Olympic trials, NBC does well in the ratings especially when it comes to gymnastics.

TUF 23 Episode 10 draws low ratings due to soccer

June 23, 2016

The Ultimate Fighter Wednesday night was pushed back and moved to FS2 due to the Copa America soccer match delay.  On FS2 it just generated 43,000 viewers per Sports TV Ratings.

It aired from 11-12am on FS2 and drew 27,000 in the Adult 18-49 range.

This was probably not the best time for the sudden time change since the first semifinal was aired on Wednesday.

Payout Perspective:

Not a lot that could be done for this episode since it was moved last minute.  Even DVR viewership may not help since everyone recorded soccer instead of TUF.

Bellator 156 updated ratings

June 22, 2016

The adjusted rating for last Friday’s Bellator 156 on Spike TV drew 538,000 viewers.  The increase includes the DVR + 3 rating for the event.

Bellator 156 peaked at 707,000 viewers at 10:19 pm ET.  The main event featured Marcos Galvao taking Eduardo Dantas.  Dantas earned the unanimous decision.

The overnight viewership for Friday’s card drew 482,000 viewers.

Payout Perspective:

The adjusted viewership reflects a 12% increase from its overnight rating.  The gain is on par with prior Bellator events as one might expect an 8-12% increase for these events.

UFC Fight Night 89 draws 964,000 viewers, Prelims draw 369,000

June 21, 2016

UFC Fight Night 89 drew 964,000 viewers on FS1 Saturday night according to Sports TV Ratings.  The overnight rating reflects a 22% increase from last month’s Memorial Day weekend Fight Night.

One should note that UFC Fight Night 89 was on a Saturday night.  The last Fight Night held on a Saturday night was the converted UFC Fight Night 82 (which drew 1.3M viewers) held Super Bowl Weekend.

In the main event, Stephen Thompson defeated Rory MacDonald via unanimous decision.  The main event ran over approximately 30 minutes from the estimated time.  Also, the start of the main card was late due to US Open Golf.

UFC Fight Night 2016
Main Card Prelims
UFC Fight Night 81 2,288,000 1,767,000
UFC Fight Night 82 1,300,000 1,093,000
UFC Fight Night 83 983,000 829,000
UFC Fight Night 85 1,149,000 766,000
UFC Fight Night 86 781,000 443,000
UFC Fight Night 87 656,000 494,000
UFC Fight Night 88 757,000 469,000
UFC Fight Night 89 964,000 369,000

The Prelims which aired on FS2 due to US Open Golf on FS1 drew 369,000 viewers and 145,000 in the adult 18-49 demo.

In addition, the post-fight show which aired from 1:35am-2:30am ET drew 306,000 and 165,000 in the adult 18-49 demo per Sports TV Ratings.  The prefight show on FS2 drew 109,000 viewers and 42,000 in the adult 18-49 demo.

Payout Perspective:

Good ratings for a Saturday night with golf, boxing and baseball.  Also, the prelims posted good ratings considering it was moved to FS1.  Its notable that the night before WSOF and Bellator had disappointing ratings.  Although popular among MMA fans, MacDonald-Thompson isn’t a main event the casual viewer would tune in for so we might assume that people are gravitating to the UFC brand just because it is UFC.

WSOF 31: 126,000 viewers

June 20, 2016

World Series of Fighting 31 drew just 126,000 viewers on NBC Sports Network Friday night per Sports TV Ratings.  It was the second-lowest viewership ever for the organization.

The televised event went up against Bellator 156 on Spike TV Friday night.  Bellator did not fare well in ratings either as it drew 482,000 viewers which was a decline since last month.

In the main event, Blagoy Ivanov defeated Josh Copeland in a battle of heavyweights.

Per Sports TV Ratings, the event (9-11:39pm ET) drew 48,000 viewers in the adult 18-49 demo.  An immediate replay of the event (11:39pm-2:17am ET) drew another 88,00 total and 33,000 in the adult 18-49 demo.


Payout Perspective:

Not since WSOF 7 has the company drew less in terms of viewership.  Up against Bellator, it was a bad night for a live event.

Bellator 156: 482,000 viewers

June 20, 2016

Bellator 156 drew 482,000 viewers on Spike TV in live plus same day viewership according to Sports TV Ratings.  The ratings reflect a drop of over 25% since Bellator 155 last month.

In the main event, Eduardo Dantas defeated Marcos Galvao via unanimous decision.  According to Sports TV Ratings, Bellator 156 drew 233,000 viewers in the adult 18-49 demo.

Bellator through 156

Payout Perspective:

The US Open Golf tournament was the most-watched live sporting event on cable this past Friday drawing near 1 million viewers for its 8-hour coverage on FS1.  WSOF also had an event on Friday night which went head-to-head with Bellator.  The ratings are disappointing but with the quarterly tentpole event coming up this Friday we should see Bellator bounce back.

PBC on NBC draws 1.32M viewers in overnight ratings

June 19, 2016

Premier Boxing Champions on Saturday night on NBC drew 1.32 million viewers per Television By Numbers.  The rating slightly improves upon its lowest rating on the network this past April.

The event, which aired on the network from 8:30-11:00pm ET featured Andrzez Fonfara and Joe Smith, Jr.  Smith scored an upset over Fonfara with a first round knockout.  Previously, Fonfara was best known to the casual fan as stopping Julio Cesar Chavez, Jr.  He would have been the next in line for Adonis Stevenson.

According to TV By Numbers, the PBC drew 0.3 rating in the adult 18-49 demo and a 1 share.

Payout Perspective:

April 2016’s PBC event drew 1.24 million so this rating improves upon its last showing.  The event went up against other live sports on cable TV including the UFC, the U.S. Open Golf Championships and soccer.  Major League Baseball on Fox which featured the Cubs-Pirates drew 2.78 million viewers on Fox from 8-10pm ET.  A rerun of 48 Hours on CBS drew the most viewers on network TV Saturday night with 3.40 million tuning in to the 10pm ET show.

TUF 29 Episode 9 draws 409,000 viewers

June 17, 2016

The 9th episode of The Ultimate Fighter season 23 drew 409,000 viewers Wednesday night on FS1 according to Sports TV Ratings.  The ratings reflect a slight increase from Episode 8.

In the fight of the show, Kate Jackson defeated Ashley Yoder via unanimous decision securing another win for Team Claudia.  She now owns a 7-1 lead for the show.  In addition, the semifinals were announced.

Episode 9

Payout Perspective:

On a night when the OJ Simpson documentary on ESPN was the top-rated cable sports show of the night (and ran opposite TUF), TUF did a respectable rating.  It beat last spring’s TUF 9th episode of 332,000 viewers.  The average for this season is approximately

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