Loma-Rigo draw 1.73M viewers on ESPN Saturday night

December 12, 2017

Top Rank Boxing on ESPN Saturday night drew 1,730,000 million viewers.  It is the second-highest rating for Top Rank since partnering the network in July.

The event featured Vasiliy Lomachenko and Guillermo Rigondeux in the main event.  Loma easily earned the victory when the Cuban challenger quit on the stool due to a hand injury.

The highest-rated event was the Manny Pacquiao-Jeff Horn fight which averaged 2.8 million viewers and peaked at 4.4 million.  Although there was no peak viewership disclosed for Saturday’s event (yet), the Loma-Rigo fight likely had the highest peak viewership since Pacquiao-Horn.

According to Nielsen, via ShowBuzz Daily, it drew 0.59 viewers in the A18-49 demo and 0.84 with males in the 18-49 demo.  It drew 0.52 in the A18-34 demo.

The telecast was preceded by The Heisman Trophy Presentation which drew 2,175,000 and 0.58 in the A18-49 demo.

Payout Perspective:

Good ratings for an event featuring two fighters in the 130-pound division.  It’s rare that you find a lot of interest in a fight involving fighters in the smaller weight divisions but Lomachenko and Rigondeux were Olympic gold medalists and Loma is considered one of the best in the world.  The true test will be to see if Top Rank can continue to put on fights that will increase visibility for its boxers.

UFC Fight Night 123 draws 870K viewers, Prelims draw 707,000

December 12, 2017

UFC Fight Night 123 drew 870,000 viewers on FS1 Saturday night per Nielsen via ShowBuzz Daily.  The Prelims which preceded the main card drew 707,000 viewers.

The main card featured Brian Ortega and Cub Swanson in the main event.  The 185-minute UFC Fight Night 123 drew 0.32 in the A18-49 demo.  The two-hour prelim card drew 0.21 in the A18-49 demo.

The post-show on FS1 drew 315,000 viewers.  The 60-minute show which started after the main card drew 0.13 in the A18-49 demo.

Payout Perspective:

On a night with many choices for combat sports, the UFC did well in the ratings scoring about the same average as these Fight Night cards.  It actually drew the best ratings for a Fight Night on cable TV since UFC Fight Night 116’s main card of 872,000.

PBC on FS1 draws 236,000 viewers on Friday night

December 11, 2017

On Friday night, PBC on FS1 drew 236,000 viewers.  The event featured Jean Pascal as he faced Ahmed Elbiali.

The event was the pre-cursor to the big boxing event at The Theater at Madison Square Garden between Vasiliy Lomachenko and Guillermo Rigondeux.

Former light heavyweight champion, Pascal stopped the previously unbeaten Elbiali.  After the fight, Pascal announced his retirement.

Payout Perspective:

Fair ratings for the event which featured a former champ in the main event.  Yet, this was an event mainly for the boxing fan and the 236,000 reflects this.

Cotto retirement fight scores 944K on HBO

December 5, 2017

Miguel Cotto’s retirement fight against Sadam Ali drew 944,000 viewers on HBO Saturday night according to Nielsen.  The fight peaked with over 1 million viewers as fans saw Ali score a major upset over Cotto in his final fight.

Via ShowBuzz Daily, the fight drew 0.34 in the Adult 18-49 demo and 0.42 in Males 18-49 during the 12-round fight.  The fight peaked at 1,012,000 viewers.

The other fight of the telecast saw Ray Vargas defeat Oscar Negrete.  The win for Vargas drew 697,000 viewers and 0.23 in the Adult 18-49 demo.  It peaked with 697,000 viewers watching the fight.

Payout Perspective:

Only Terrence Crawford’s win over Felix Diaz this past May did better in peak viewership than Cotto’s last fight.  It was a very entertaining bout despite the feeling that Cotto would outclass his opponent.  The event went up against the UFC 218 PPV and viewership was fairly high which may mean that boxing fans tuned in due to it being Cotto’s last fight.

UFC 218 Prelims draw 694,000 viewers on FS1

December 5, 2017

The UFC 218 Prelims drew 694,000 viewers Saturday night on FS1 according to Nielsen.

According to ShowBuzz Daily, it drew 0.26 in A18-49 demo.  The event fetured Charles Oliviera and Paul Felder.  The Irish Dragon defeated DoBronx via tap to strikes.

The event also featured one of the fights of the year as Yancy Medeiros scored an upset victory over Cowboy Alex Oliveira.

UFC 218 took place at Little Caesar’s Arena in Detroit, Michigan.

Payout Perspective:

The Prelims rating is a usual indicator of how the PPV will do and based on this outcome, we might expect something in the mid-150s.  The PPV Prelims did air against College Football Championship Saturday with the Big 10 and ACC Championship games on the same time.  The good news for the UFC is that last December’s PPV later replayed on Fox on Christmas Eve and scored surprisingly good ratings.  This was a good PPV card and if you throw in Cowboy-Yancy, it could do well on Fox again.

Bellator 189 draws 439,000 viewers on Spike

December 4, 2017

Bellator 189 drew 439,000 viewers on Spike TV Friday night per Nielsen via ShowBuzz Daily.

The event featured Julia Budd defending her Featherweight championship against Arlene Blencowe.  It was Budd’s first title defense as she defeated Blencowe for the second time.

The event took place in Thackerville, Oklahoma.

Payout Perspective:

The UFC edged out Bellator on Friday night with its TUF Finale.  Bellator ratings were down slightly from last week’s event in Israel.  The event did not draw as much interest as the UFC which might be due in part to the TUF season and the lack of promotion for the Bellator event.  This is the 6th event this year which has drawn less than 500,000 viewers.

 

TUF 26 Episode 12 draws 220,000 viewers on FS1

November 30, 2017

The season finale of season 26 of The Ultimate Fighter drew 220,000 viewers on FS1 Wednesday night. It’s one of the lowest (if not the lowest) live + SD rating for the TUF franchise.

According to ShowBuzz Daily, it drew 0.09 in the A18-49 demo.

In the last fight of the season to determine who will fight in the live Finale on Friday night Sijara Eubanks defeated Roxanne Modafferi to earn her right to the TUF Finale.  It would have meant two of the lowest seeds (Nicco Montano is the other finalist) in the house squaring off for the inaugural Flyweight title.  However, due to weight cutting issues, Eubanks was forced to pull out and Modafferi was inserted into the final slot.

Payout Perspective:

Wednesday night’s show was not in the usual 10pm ET time slot as the replay of episode 11 aired and the new episode aired in the 11pm ET slot.  The ratings for this season were quite low with an average of 237,000 viewers for live viewership and the lowest rating ever for a first-run episode of TUF.  The fall TUF season is a hard sell due to Major League Baseball’s postseason as the show takes a week or so off due to conflicts and/or the World Series.  DVR ratings have helped bolster the viewership by almost 40 to 50% of the live viewing each week.

TUF 26 Episode 11 draws 273,000 viewers on FS1

November 27, 2017

The Ultimate Fighter 26 Episode 11 drew 273,000 viewers last Wednesday  on FS1 per Nielsen via ShowBuzz Daily.

According to ShowBuzz Daily, it drew 0.09 in the Adult 18-49 category.  It was the penultimate episode of the season with Barb Honchak taking on Nicco Montano one semifinal.  The 14th seed Montano scored another upset as she defeated the 2nd seeded Honchak.  Montano will face the winner of the Roxanne Modafferi-Sijara Eubanks fight airing on the season finale of TUF 26.

Payout Perspective:

We will update the DVR numbers from the last couple weeks later this week.  The Wednesday before Thanksgiving is usually a tough time for viewership although TUF rebounds from an all-time low last week of 158,000 viewers.  Last year, TUF 24’s 11th episode which also took place on the Wednesday before Thanksgiving drew 304,000 viewers.  The night belonged to the NBA with the two games on ESPN drawing the top two spots for cable watchers.

Bellator 188 draws 444,000 on Spike TV

November 21, 2017

Bellator 188 drew 444,000 viewers on Spike TV Friday according to Nielsen via ShowBuzz Daily.  The event was tape-delayed as it took place in Israel.

In the main event of the card. Jeremiah Labiano defeated Noah Lahat via unanimous decision.  The card was the second straight week of international cards on tape delay.

Payout Perspective:

It’s the lowest-rated card since last month’s Bellator 184 from Oklahoma.  The tape-delay and lack of interest contributed to the low viewership for this card.  It was one for the hardcore fans on Friday night.

UFC Fight Night 121 draws 815,000 viewers, prelims 775,000

November 21, 2017

UFC Fight Night 121 drew 815,000 viewers on FS1 Saturday night per Nielsen.  The prelims which preceded the main card on the network drew 775,000 viewers on the network.

The main event featured Fabricio Werdum as he defeated Marcin Tybura via unanimous decision in a heavyweight matchup.  The prelims featured bout saw Ryan Benoit score a headkick KO of Ashkan Mokhtarian in the third round of their fight.

According to ShowBuzz Daily, the main card drew 0.26 in the A18-49 demo and the prelims did 0.25 in the same demo.

The 60-minute post-fight show on FS1 drew 321,000 viewers and 0.14 in the A18-49 demo.  The post-fight show started 20 minutes late due to the main card overrun.  The pre-fight show was abbreviated to 10 minutes due to College Football overrun.  It did draw 739,000 viewers in just 10 minutes.

Payout Perspective:

The ratings are lower than last week’s card but 815,000 has to be a success considering the lack of buzz and notable fights on this card.  The 775,000 for the prelims is another good number as it was going up against college football Saturday night.

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