TUF 21 Episode 11 draws 433,000 viewers

July 2, 2015

The 11th episode of TUF airing on FS1 Wednesday drew an average viewership of 433,000 according to Sports TV Ratings.  A replay of the episode the same night drew an additional 74,000 viewers on Wednesday.

The episode featured a controversial ending to the fight of the show as Michael Graves of ATT defeated Jason Jackson of The Blackzilians via 1st round submission.  It also featured the competition between coaches as they participated in a relay race.

In addition to this week’s episode ratings, the DVR ratings from last week’s Episode 10 increased to 613,000 viewers reflecting an increase of 163,00 viewers.  The average increase per episode is now 180,000 viewers and the DVR rating is 566,000.  It should be noted that the DVR rating only covers the first-run of TUF and not the replays throughout the week.

TUF 21 Ratings
Live + SD Live +3 Increase
Episode 1 490,000 704,000 214,000
Episode 2 454,000 646,000 192,000
Episode 3 364,000 524,000 160,000
Episode 4 286,000 415,000 129,000
Episode 5 340,000 512,000 172,000
Episode 6 350,000 586,000 236,000
Episode 7 371,000 625,000 254,000
Episode 8 425,000 566,000 141,000
Episode 9 332,000 467,000 135,000
Episode 10 450,000 613,000 163,000
Episode 11 433,000

TUF 21 Ratings through Ep 11

Payout Perspective:

Despite having a strong lead-in from FIFA Women’s World Cup semifinal between Japan and England which drew 2.3 million in the 6:41-8:56pmET time slot and Fox Sports Live 8:56pm-10:00pm ET time slot which drew 876,000 viewers per Sports TV Ratings, there was considerable drop off when TUF came on at 10:00pm.  The TUF average is 391,000 for this season.

UFC Fight Night 70 draws 909K on FS1; Prelims 223K on FS2

July 1, 2015

UFC Fight Night 70 drew a viewership of 909,000 viewers for its live event Saturday night on FS1 per Sports TV Ratings.  The prelims which aired on FS2 drew 223,000 viewers.

In addition, the replay featuring Yoel Romero and Lyoto Machida in the main event drew another 276,000 viewers on Monday night on FS1.

UFC Fight Night 70 which aired from 10:00-12:49pm ET on FS1 was to be preceded by a portion of the prelims was pre-empted due to the FIFA Women’s World Cup overrun of the England/Canada game.  The 25 minutes on FS1 before UFC Fight Night drew 966,000 viewers.

UFC Fight Nights through 70

Payout Perspective:

If you do not include the FOX Fight Night which featured Conor McGregor, the televised Fight Night average is 796,000 viewers.  The Fight Night did well considering the card shuffling and the fact that the card was comprised of prospects but for Machida.  The event competed with HBO’s boxing event featuring Timothy Bradley which drew 1.12 million HBO subscribers and its post-fight (of about 20 minutes) drew another 1 million.

Bradley-Vargas draws 1.121M on HBO

June 30, 2015

ESPN’s Dan Rafael reports that Saturday night’s HBO Boxing event featuring Timothy Bradley Jr. and Jessie Vargas drew an average of 1.121 million viewers for the live event from Carson, California.  The fight peaked at 1.228 million viewers on a night where Bradley pulled off a unanimous decision.

The undercard featuring Oscar Valdez and Ruben Tamayo drew 826,000 viewers with a peak at 916,000.

The HBO fight is 9th best this year on the premium networks (HBO or Showtime) pulling in front of the Terrence Crawford-Thomas Dulorme fight.

HBO Boxing Ratings for 2015 (main event fights only)

January 2015

Rios-Alvarado: 1.252 million viewers

February 2015

GGG-Murray: 862,000 viewers

March 2015

Kovalev-Pascal: 1.152 million viewers

April 2015

Matthysse-Provodnikov: 1.243 million

Crawford-Dulorme:  1.004 million

Klitschko-Jennings: 1.63 million viewers

May 2015

Canelo-Kirkland: 2.146 million viewers

GGG-Monroe: 1.338 million viewers

June 2015

Cotto-Geale: 1.589 million viewers

Walters-Marriaga: 588,000 viewers

Bradley, Jr.-Vargas:1.121million viewers

Payout Perspective:

The ratings are once again reflect that boxing is once again back.  Tim Bradley has made himself into a name since his controversial win over Manny Pacquiao 3 years ago.  Bradley improved in ratings since his last event on HBO when he drew 966,000 viewers against Diego Chaves.  Notably, of the top ratings on HBO or Showtime this year 8 are HBO events while just 1 (Wilder-Stiverne) was on Showtime.

Bellator 139: 764K viewers and Friday night boxing numbers

June 29, 2015

Bellator 139 drew an average viewership of 764,000 viewers on Spike TV Friday night per Sports TV Ratings.  The event is down from its tent pole event of a week prior but it still was the second-best rating on the network since February.

In the main event of Friday night, former UFC heavyweight Cheick Kongo defeated Alexander Volkov.  The other big news coming out of Bellator 139 was the KO of Joe Schilling by Hisaki Kato.  Per Nielsen sources, the peak for the show was 988,000 viewers during the last quarter hour (10:45-11pm).

Bellator 137 pulls the promotion’s 2015 Spike TV average up to 800,000 viewers.

Overnight Peak
Bellator 132 767,000 1,200,000
Bellator 133 565,000 967,000
Bellagtor 134 872,000 1,200,000
Bellator 135 607,000 922,000
Bellator 136 655,000 900,000
Bellator 137 594,000 768,000
Bellator 138 1,580,000 2,100,000
Bellator 139 764,000 988,000

Bellator 139

Sports TV ratings also notes that boxing on TruTV drew 303,000 viewers Friday night in the 10pm-12am slot.  The TruTV fights are promoted primarily by Top Rank.  Also, boxing on FS1 on Friday drew 129,000 viewers.  The event on FS1 appears to be the last promoted by Golden Boy.  Additionally, Showtime aired a prospect card Friday night although no information on the ratings were available at this time.

Payout Perspective:

There were a lot of viewing options Friday night for combat sports enthusiasts but viewers tuned in to Bellator 139 which should be seen as a positive for the company and Spike.  It’s interesting that it did so well the week after its tent pole event.  The last tent pole event, Bellator 131, did not have a follow event the next week.  In fact, the next Bellator event was not until January 2015.  We could see more follow up events the week after to take advantage of the momentum.

In terms of boxing ratings, the TruTV ratings are surprising and it looks like Top Rank has found a nice way to promote its HBO fights the next night.

Rousey, Cerrone nominated for ESPYs

June 28, 2015

Ronda Rousey and Donald Cerrone have received nominations for the 2015 ESPY awards.  Rousey is nominated in 3 categories while Cerrone received a nomination in the “Best Fighter” category.

Rousey is nominated for “Best Female Athlete” and “Best Play.”  The UFC women’s bantamweight champion won “Best Fighter” honors last year.

Rousey and Cerrone are in the “Best Fighter” category along with Floyd Mayweather, Jr., GGG and Terrance Crawford.  Rousey will go up against UCONN basketball star Breanna Stewart, skier Lindsey Vonn and Serena Williams in the “Best Female Athlete” category.

Rousey’s third nomination is “Best Play” for her armbar against Cat Zingano which is in a “bracket-style” tournament with other plays in which people will vote on the play culminating in the winning play to be announced on the night of the ESPYs.

Whaaaaat!? I just realized I was nominated for a 3rd #ESPY – best play for the world record breaking fastest title defense 14 second Armbar vs Cat Zingano!!! Please vote for me if you care to take the time here: http://goo.gl/3Zfruf

A photo posted by rondarousey (@rondarousey) on

Payout Perspective:

As always, the ESPYs is a good promotional tool for ESPN. It’s a popularity contest and Ronda Rousey has become one of the more popular athletes around this year. The Donald Cerrone nomination is a bit of a surprise. Perhaps we credit his agents for getting Cerrone in the mix in the “Best Fighter” category. The ESPYs occur in July 15.

Koscheck signs with Bellator

June 26, 2015

Bellator announced the signing of former UFC welterweight Josh Koscheck during its live event on Spike TV Friday night.  The 37-year-old Koscheck ended his UFC career on a 5 fight losing streak but has signed a mult-fight deal with the organization.

We last saw Koscheck in a loss to Erick Silva as a replacement at UFC Fight Night: Maia vs. LaFlare in March.  He also lost to Jake Ellenberger at UFC 184 in February.

Payout Perspective:

It’s clear that the fight to make here is against Paul Dailey.  For those that do not recall, Dailey was exiled from the UFC after he sucker-punched Koscheck at UFC 113 in May 2010.  That matchup saw a lot of trash-talking which ended up with Dailey hitting Koscheck after the final bell.  He was dismissed from the UFC and never given a chance to return.  We shall see if Bellator can continue its success of repackaging older, name brand fighters for its shows.  As we know from Bellator 131 and 138, the ratings reflect that it can.

TUF 21 Episode 10 draws 450,000 viewers

June 25, 2015

The 10th episode of TUF 21 drew an average of 450,000 according to Sports TV Ratings.  It was the third-highest rated show this season.

The College World Series was the highest-rated sports event on cable TV Wednesday night which drew 1.665 million viewers on ESPN.

Episode 10 featured the Harley Davidson promo during the show as Michael Chiesa made an appearance talking up Harley Davidson.  In the fight of the episode, Nathan Coy defeated Valdir Araujo.

TUF 21 Ratings through Episode 10

TUF 21 Ratings
Live + SD Live +3 Increase
Episode 1 490,000 704,000 214,000
Episode 2 454,000 646,000 192,000
Episode 3 364,000 524,000 160,000
Episode 4 286,000 415,000 129,000
Episode 5 340,000 512,000 172,000
Episode 6 350,000 586,000 236,000
Episode 7 371,000 625,000 254,000
Episode 8 425,000 566,000 141,000
Episode 9 332,000 467,000 135,000
Episode 10 450,000

Payout Perspective:

In addition, to Episode 10, MMA Payout has learned that Episode 9’s DVR rating increased to 467,000 making it the second-lowest increase from Live to DVR this season.  The rating this week was a much needed improvement from last week and one would hope that the series end with better ratings.  The current average sits at 387,000 viewers.

More ratings from Bellator 138

June 24, 2015

Spike TV has released Live+3 data on Bellator 138 which reveals that 1.7 million viewers watched Friday night’s event.  The Kimbo Slice-Ken Shamrock fight drew 2.8 million viewers and peaked at 2.9 million making it the most watched Bellator event ever.

Adults 18-49 drew a 1.2 rating, Men 18-49 a 1.7 rating and Men 18-34 a 1.3 rating.

In comparison, Bellator 131’s DVR numbers bumped up last November’s telecast to 1.4 million with a peak of 2.246 million viewers.

Payout Perspective:

A remarkably good showing by Bellator as the live event showing plus 2 replays drew an average of 8.9 million viewers.  It did much better than Bellator 131 although you might recall it competed with UFC 180 that night.  Without another MMA telecast to compete with, Bellator had its best night on television.  We shall see how Bellator does September 19th with its third “tent pole” event.  It will go up against a UFC card but that is a Fight Pass only event.

PBC adds FS1 to its stable of networks

June 23, 2015

With two network shows this past weekend, Premier Boxing Champions seems to be on every channel.  You may now include Fox Sports as another network that has added PBC to its programming.

Last week PBC replaced Golden Boy Promotions on FS1 as the network allowed its contract with Golden Boy end and signed a deal with PBC.

The list of networks that air PBC include FS1, NBC, NBC Sports Network, CBS, ESPN, Spike TV and Bounce TV.  Also, PBC has some of its fighters on Showtime.

According to ESPN’s Dan Rafael, it’s not clear if the Fox Sports deal is a time buy like with some of its other deals.  Also, there was no immediate word if the Fox network would air PBC cards.  Expect PBC on FS1 sometime this summer.

Payout Perspective:

PBC replacing Golden Boy on FS1 has to sting especially since Golden Boy is suing Al Haymon and others regarding PBC’s business strategy alleging antitrust violations.  We will see if this move has repercussions with respect to Golden Boy’s lawsuit.  As for viewership, we shall see if PBC does better on FS1 than Golden Boy promoted fights.

Updated Bellator 138 ratings has peak viewership at 2.4M

June 23, 2015

Updated ratings for Bellator 138 are in and as expected the ratings have gone up from its initial ratings yesterday.  Notably, the Friday telecast peaked at 2.4 million viewers at 11:53pm ET during the main event.

Additionally, the fight between Slice and Shamrock drew 2.3 million viewers alone for the 3 minutes it lasted (11:51-11:54pmET).  In addition the replay immediately after the event drew an additional 339,000 viewers.  The next day, another replay on Saturday, June 20th drew 428,000 viewers.

The overall live telecast from 9-12:03pm drew 1.6 million viewers.

A ratings breakdown of some of the fights from Friday (live) are as follows:

Pitbull-Weichel- 1.9 million viewers

Lashley-Charles- 1.8 million viewers

Straus-Corrales – 1.3 million viewers

Chandler-Campos – 1.1 million viewers

Slice-Shamrock – 2.3 million viewers

In comparison, here is the breakdown (in order) of the fights for Bellator 131 last November:

King Mo-Joe Vedepo – 1.1 million viewers

Mike Richman-Nam Phan – 1.1 million viewers

Joe Schilling-Melvin Manhoef – 1.6 million viewers

AJ Matthews-Kyle Bolt – 1.3 million viewers

Will Brooks-Michael Chandler – 1.3 million viewers

Tito Ortiz-Stephan Bonnar – 1.9 million viewers

Payout Perspective:

Viewership is up for Bellator’s second “tent pole” event. The replays drew a modest audience as Saturday night’s replay went up against PBC on NBC as well as US Open Golf.  Still, the average viewership for fight are positive.  The DVR viewership should increase these numbers even more.

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