UFC 225 Prelims draw 667,000 on FS1

June 12, 2018

The UFC 225 Prelims drew 667,000 viewers on FS1 Saturday night according to Nielsen via ShowBuzz Daily.

The featured prelim bout of the telecast saw Curtis Blaydes stop Alistair Overeem with a vicious elbow while in Overeem’s guard in the third round of the fight.

According to ShowBuzz Daily, the event drew 323,000 viewers in the A18-49 demo and a overall household rating of 0.42.  The event did better than two live telecasts on ESPN and ESPN2.  The College Track and Field Championships drew 311,000 viewers at the same time as the Prelims and a College Baseball SuperRegional between South Carolina and Arkansas drew 583,000 viewers.

Payout Perspective:

It would have been interesting to see if CM Punk and Curtis Blaydes switched places on the card how that might affect ratings and PPV buys.  The ratings are fair but do not indicate a larger audience for its PPV.

TUF 27 Episode 8 draws 248,000

June 7, 2018

TUF 27 Episode 8 drew 248,000 viewers per Nielsen via ShowBuzz Daily.

The episode went up against the NBA Finals on ABC.  The fight of the episode saw Dulani Perry take on Tyler Diamond.  Diamond submitted Perry with a guillotine in the second round. The Team Cormier member moves into the Featherweight semifinals against Jay Cucciniello.

Payout Perspective:

The event was a decrease from last week but improves on last season’s 197,000 for its eighth episode.  Last year’s TUF 25 eighth episode drew 303,000 viewers.  Notably, episodes 5 and 6 saw dramatic increases in DVR viewership with each drawing over 100% the live viewership.  Last week saw the highest viewership after factoring DVR numbers.

UFC Fight Night 131 draws 517,000 viewers

June 4, 2018

UFC Fight Night 131 drew 517,000 viewers on Friday night on FS1.  The prelims drew 322,000 viewers.

The event was highlighted by Marlon Moraes and Jimmy Rivera.  Moraes earned the victory with a stoppage in mere seconds against Rivera.  The prelims saw Sijara Eubanks defeat Lauren Murphy in the featured fight of the prelims.

The post-fight show drew 181,000 viewers and 0.06 in the A18-49 demo.

The fights took place in Utica, New York.

Payout Perspective:

The Friday night event was unusual since most of the Fight Nights occur Saturday or Sunday which may have been the reason for the lower ratings.  Also, the fights featured the “lower-t0-middle class” tier of UFC fighters.

 

Bellator 200 peaked with 804,000 viewers

June 1, 2018

Bellator 200 peaked with 804,000 viewers on The Paramount Network according to Nielsen.  The event drew 500,000 viewers in DVR +3 ratings.

Bellator 200 was tape delayed this past Friday on The Paramount Network.  The event was headlined by Gegard Mousasi as he captured the middleweight title from Raphael Carvalho.

The additional viewership reflects a 16% increase from the Live + SD rating of 421,000 viewers.

Payout Perspective:

I am a bit surprised that the DVR numbers did not increase the overall viewership more.  This could be a condition of the tape delay and the knowledge of the results prior to the event airing on Paramount.  For an event that was to be a milestone for the company, viewers treated like an ordinary Bellator event.

TUF 27 Episode 7 draws 275,000 viewers on FS1

May 31, 2018

The Ultimate Fighter episode 7 drew the highest ratings of its season with 275,000 viewers on FS1 Wednesday night.

There was no fight on the telecast as Team Cormier’s Richie Smullen suffered a leg cramp and could not fight Team Miocic’s Allan Zuniga.  He was forced to withdraw and give Zuniga the win by DQ.  More bad news for Team Cormier in this episode as Ricky Steele was forced to withdraw from the tournament after he was diagnosed with concussion-like symptoms.

The telecast drew 0.10 in the A18-49 demo per Nielsen via ShowBuzz Daily.

Payout Perspective:

275,000 viewers doesn’t seem like a huge audience, but it is for this season.  Last spring’s TUF 25 drew 372,000 viewers and TUF 26 scored 316,000 viewers.  As you can tell, the live +SD ratings are gradually decreasing.

UFC Fight Night 130 draws 552,000 viewers Sunday on FS1

May 30, 2018

The main card for UFC Fight Night 130 Sunday morning/afternoon drew 552,000 viewers on FS1 according to Nielsen via ShowBuzz Daily.  The post-fight show on FS1 outdrew the morning prelims.

The post-fight show drew a 2018-high of 392,000 viewers and 0.14 in the A18-49 demo on FS1 Sunday afternoon.  The post-fight show aired for 24 minutes due to the overrun of the main card.

The main card featured Stephen Thompson taking on Darren Till with Till taking the victory.  The event drew 0.20 in the A18-49 demo.  The prelims, which began at 8:00 am on the west coast drew 308,000 viewers and 0.10 in the A18-49 demo.

Payout Perspective:

Sunday morning’s event did better than last year’s Memorial Day Sunday event in Sweden as that event drew 496,000 viewers.  The post-fight show likely drew more eyes simply because it was on in the afternoon.  Also, The Indianapolis 500 may have taken away some viewers as it drew 4.91 million viewers on Sunday morning on ABC.

Bellator 200 draws 421,000 viewers on Paramount

May 29, 2018

Bellator 200 drew 426,000 viewers on Friday night on the Paramount network according to Nielsen via ShowBuzz Daily.  The London event was taped delayed in North America despite the prelims airing live on Bellator.com.

In the main event, Gegard Mousasi won the Bellator Middleweight Championship with an impressive stoppage of Raphael Carvallho.  The Mirko Cro Cop-Roy Nelson fight scheduled to headline this card fell out due to a Cro Cop injury.

The prelim card was held on Bellator.com live although many in the United States had to stay off twitter and wait until Friday night to se the main card.

The card is the second-lowest rated first run telecast this year.

Payout Perspective:

This may be a case where the knowledge of the results of this event may have hurt the first run telecast on Paramount.  While many disregard DVR viewership, as some do with TUF ratings, this may be one to keep an eye on.  If you are a casual fan and knew of the results, you may have recorded the event to watch at a later point.

TUF 27 episode 6 draws 196,000 viewers.

May 24, 2018

The Ultimate Fighter season 27 episode 6 drew 196,000 viewers on FS1 Wednesday night according to Nielsen via ShowBuzz Daily.  It is the third episode this season under 200,000 viewers.

In the fight of the episode, Team Cormier’s Ricky Steele defeated Team Miocic’s Suman Mokhtarian via unanimous decision.

Payout Perspective:

TUF 25’s episode 6 last spring drew 372,000 viewers and TUF 26’s episode 6 drew 242,000 viewers.  The telecast went up against the NBA Playoffs on TNT and Game 7 of the NHL Hockey Playoffs on NBC Sports Network.  Still, its hard not to see that live viewership is waning as most are recording and watching for later.

Report: ESPN to pay for additional UFC media rights valuing overall deal at $1.5 Billion

May 22, 2018

Variety reports that ESPN has added additional events to its agreement with the UFC which now values the overall deal at $1.5 billion over the course of the multi-year pact.

The latest news all but ensures that Fox, which secured the rights to WWE’s Smackdown on Monday, is done with the UFC after its 7 year runs at the end of 2018.

According to the Variety report, the deal adds 15 more fights to the existing deal for a total of “30 fights” covered under the overall deal.  Presumably, when they mean fights, it refers to events rather than just an individual fight on the card.

In April, the UFC and ESPN+ reached a deal for the promotion’s digital rights for $750 million.  This deal, which seemingly worked in lockstep to the WWE deal announced Monday, is for events on ESPN’s linear channels and ESPN+.  The UFC will still have PPV and its Fight Pass streaming service.

Payout Perspective:

The new report indicates another $750 million for the remaining media rights of the UFC.  The $1.5 billion figure over a 5-year period means the UFC will receive approximately $300 million a year over the course of the accord.  This is a very good deal for the UFC when you consider that they were being offered $175-$200 million for media rights (although its not clear if that included digital rights).  While it might not be as robust as the WWE’s latest deal which has them receiving money from NBCUniversal and Fox, it is a grand improvement on their last deal with Fox.

UFC Fight Night 120 draws 870,000 viewers on FS1; Prelims on FS2 draw 254,000

May 22, 2018

UFC Fight Night 129 drew 870,000 viewers on Saturday night on FS1 according to Nielsen via ShowBuzz Daily.  The prelims which aired on FS2 drew 254,000 viewers.

The event, which featured Demian Maia taking on Kamaru Usman.  Usman pulled out the 5-round victory over Maia as he was able to neutralize Maia’s ground game.  The main card drew a 0.31 in the A18-49 demo.

The prelims drew 254,000 viewers and a 0.07 in the A18-49 demo.

The post-fight on FS1 drew 256,000 viewers and 0.11 in the A18-49 demo.

Payout Perspective:

The event did well considering there was no compelling name on this card and was opposite Showtime Boxing and the NBA Playoffs featuring Cleveland and Boston.  The game was a blowout in favor of the Cavs so that may have helped.  The prelims were shuffled due to scheduling conflicts which did not help its viewership.  Overall, 870,000 is a good number for this event since it was another International card with a lot of fighters that are unknown to many in the US.

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