TUF 24 Episode 5 draws 301,000 viewers

September 29, 2016

The 5th Episode of TUF 24 drew 301,000 viewers according to Sports TV Ratings.  The episode is the lowest-rated of the season.

The episode first aired Wednesday night on FS1 at 10-11pm ET.  It drew 189,000 viewers in the adult 18-49 demo.  Notably, MLB on ESPN drew more viewers in the same time slot.

In the fight of the show, Ronaldo Candido submitted Jaime Alvarez.

The 5th Episode is lower than last fall’s TUF 22’s which drew 498,000.  It is also lower than this past spring’s TUF 23 which drew 361,000 viewers for episode 5.

episode-5

Payout Perspective:

The episode saw another Harley-Davidson product placement with Travis Browne showing up at the house with motorcycles. This season is fine but it lacks a sufficient amount of interesting known characters to garner steady live viewership. The DVR numbers bump are on par with past seasons but the live +SD ratings are sagging this season.

TUF 24 Episode 4 DVR+3 up to 584,000

September 28, 2016

Last week’s episode of The Ultimate Fighter 24 drew 584,000 viewers on a Live +3 basis which represents almost a 50% increase from its Live + Same Day rating.’

episode-4-dvr

Payout Perspective:

The DVR ratings are the lowest for the season although its increase is on par with what it usually gains from recorded viewership.

UFC Fight Night 95 draws 1.1M viewers on FS1

September 27, 2016

UFC Fight Night 95 drew 1.109 million viewers on Saturday night on FS1 per Sports TV Ratings.  In addition, the prelims drew 838,000 viewers which preceded the main card.

The main card aired from 10:00pm-1:08am ET on Saturday night at drew 582,000 viewers in the adult 18-49 demo.  The prelims, which aired from 8:00-10:00pm ET, scored 417,000 viewers in the same demo.

According to Nielsen, the event peaked at 1.326M viewers from 12:45-1:00am ET quarter hour which would have been during the main event.

The pre-fight show drew 259,000 viewers (105,000 in A18-49).  The post-fight show drew 348,000 viewers (168,000 in A18-49) on FS1 per Sports TV Ratings.

The ratings reflect a 32% bump from a similar situated Fight Night from last September per Nielsen.  Also, the prelims reflect a 73% jump in ratings from last September’s Fight Night.

Most watched Fight Night main events in 2016

  1. Dillashaw-Cruz (UFC Fight Night 81)
  2. Hendricks-Thompson (UFC Fight Night 82)
  3. Hunt-Mir (UFC Fight Night 85)
  4. Cyborg-Lansberg (UFC Fight Night 95)

Televised Fight Night cards are below.

UFC Fight Night 2016
Main Card Prelims
UFC Fight Night 81 2,288,000 1,767,000
UFC Fight Night 82 1,300,000 1,093,000
UFC Fight Night 83 983,000 829,000
UFC Fight Night 85 1,149,000 766,000
UFC Fight Night 86 781,000 443,000
UFC Fight Night 87 656,000 494,000
UFC Fight Night 88 757,000 469,000
UFC Fight Night 89 964,000 369,000
UFC Fight Night 91 609,000 311,000
UFC Fight Night 92 863,000 662,000
UFC Fight Night 94 826,000 637,000
UFC Fight Night 95 1,109,000 582,000

Payout Perspective:

It was the fourth-most watch Fight Night main card this year and it was the third-most watched Fight Night prelims event this year per Nielsen.  The ratings reflect an interest in Cyborg Santos which may mean that more events with her in the main event are on the horizon.  On a night when College Football usually dominates, the UFC pulled strong ratings on a card from Brazil.

Bellator Kickboxing draws 287,000 viewers on Spike TV

September 26, 2016

Bellator Kickboxing drew 287,000 viewers on Spike TV Friday night according to Sports TV Ratings.

Friday’s event was live from Budapest, Hungary.  In addition, the event which aired from 9:00pm-10:51pm ET drew 105,000 in the adult 18-49 demo.

Previously, Bellator Kickboxing drew 346,000 viewers in its debut this past April.  In June it improved to 418,000 viewers .

Payout Perspective:

Bellator went up against College Football on FS1 (USC/Utah) which drew 1.042M viewers.  The event was the lowest-rated of the 3 thus far as Bellator is attempting to re-introduce kickboxing to Spike.  Thus far, it does not seem to be working.

TUF 24 Episode 4 draws 397,000 viewers

September 22, 2016

The Ultimate Fighter 24 episode 4 drew 397,000 viewers on FS1 Wednesday night per Sports TV Ratings.

The episode scored 204,000 viewers in the 18-49 demo per Sports TV Ratings.  In the fight of the show, Eric Shelton submitted Yoni Sherbatov.

episode-4

A replay of episode 4 on the same night (10pm-11pm PT) drew 32,000 viewers (17,000 A18-49) on FS1.  A replay of last week’s episode 3 which aired prior to the first-run episode 4 drew 89,000 viewers on FS1.

Payout Perspective:

This season’s episode 4 did better than last season’s episode 4 (336,000 viewers).  However, it is down from last fall’s TUF 22’s episode 4 which drew 538,000 viewers.  Notably, TUF went up against the San Francisco Giants-Los Angeles Dodgers game on ESPN.

Bellator 161 peaks at 966,000 viewers

September 21, 2016

Bellator 161 peaked with 966,000 viewers on Friday per Nielsen.  The adjusted viewership with DVR +3 ratings brought the event up to 758,000 viewers.

The Spike telecast was the #3 live sporting event on cable on Friday behind college football.

The event featured Cheick Kongo and Tony Johnson with Kongo taking the victory.

The event drew 686,000 viewers on Spike TV in live plus same day viewership.  The DVR+3 ratings represents a 10% increase over the live numbers.  The numbers are slightly down from last month’s Bellator show.

UFC Fight Night 94 draws 826,000, Prelims 637,000

September 20, 2016

UFC Fight Night 94 held on Saturday night drew 826,000 for the main card on FS1 according to Sports TV Ratings.  The prelims drew 637,000 viewers and the post-coverage drew another 280,000 viewers.

The prelims were delayed slightly due to an overrun from an extra innings baseball game on FS1.

The main card peaked at 905,000 viewers between 11:30pm-11:45pm ET according to Nielsen.

The main card drew 439,000 viewers in the adult 18-49 demo and the prelims drew 334,000 viewers in the demo.  The post-fight show garnered 137,000 in the demo.

The main card featured Michael Johnson taking on Dustin Poirier.  Johnson scored a KO victory in the first round.

UFC Fight Night 2016
Main Card Prelims
UFC Fight Night 81 2,288,000 1,767,000
UFC Fight Night 82 1,300,000 1,093,000
UFC Fight Night 83 983,000 829,000
UFC Fight Night 85 1,149,000 766,000
UFC Fight Night 86 781,000 443,000
UFC Fight Night 87 656,000 494,000
UFC Fight Night 88 757,000 469,000
UFC Fight Night 89 964,000 369,000
UFC Fight Night 91 609,000 311,000
UFC Fight Night 92 863,000 662,000

Payout Perspective:

College Football ruled the night as it usually does during the fall.  There was also the PPV event with Canelo Alvarez on during the night as well.  The ratings for these types of events are pretty good considering the abundance of other things you can do on a Saturday night.

AXS TV ANNOUNCES LONG-TERM AGREEMENT WITH LEGACY FIGHTING ALLIANCE AS PART OF EXPANDED MMA LINEUP

September 20, 2016

Los Angeles – Monday, Sept. 19, 2016 – AXS TV FIGHTS and the LEGACY FIGHTING ALLIANCE (LFA) today announced an exclusive, long-term broadcasting agreement. The multi-year pact will see AXS TV FIGHTS broadcast 30 live LFA events in 2017.

The newly formed LFA is the result of a merger between Legacy Fighting Championship and Resurrection Fighting Alliance, both of which rose to national prominence on AXS TV FIGHTS. The merger and new broadcast agreement now set the stage for the LFA and AXS TV FIGHTS to expand on their reputations as the proving ground for the next generation of MMA stars, as evidenced by their heralded pasts where the promotions have combined to place over 100 fighters in the UFC and Bellator.

Based on the strength of talent within the combined organization and LFA’s 30 fight schedule, AXS TV FIGHTS will expand its 2017 lineup to 45 live events—its largest ever, extend its live broadcast window to three hours, and kick off its Friday night broadcasts an hour earlier at 9 p.m. ET/6 p.m. PT. “The Voice” Michael Schiavello and UFC Hall of Famer Pat Miletich will be joined by veteran reporter Ron Kruck to form combat sports’ best broadcast team.

“AXS TV is proud to broadcast the LFA to help create MMA’s premier developmental league,” said Mark Cuban, founder and CEO of AXS TV. “AXS TV FIGHTS’ expanded 2017 lineup builds on AXS TV’s 13-year, 336-fight legacy as ‘Your Home for MMA’ with more live mixed martial arts and kickboxing events than any other TV network.”

To accommodate its increased commitment to live MMA events, AXS TV concurrently announced that INSIDE MMA will conclude its historic run on Sept. 30, 2016 when it broadcasts its 433rd and final episode. On the finale, Mauro Ranallo, Bas Rutten and Ron Kruck will be joined by original host Kenny Rice to celebrate and take a look back at the show’s achievements and memorable moments as television’s longest running and only independent MMA news series.

The pioneering program, INSIDE MMA, debuted on Sept. 14, 2007 as the first and only television series devoted to the burgeoning sport of MMA. In the 10 seasons that followed, INSIDE MMA documented the meteoric rise of MMA from a fringe sport fighting for mainstream acceptance to becoming the fastest growing sport in the world.

“INSIDE MMA blazed the trail for mainstream media’s acceptance of MMA,” said Cuban. “Bas, Kenny and Ron were there from the start, introducing the sport and its stars to a national television audience when other networks and newspapers were too afraid and out of touch to recognize its appeal.”axs-tv

Bellator 161 draws 686,000 viewers

September 19, 2016

Bellator 161 drew an average rating of 686,000 viewers on Friday night on Spike TV per Sports TV Ratings.  The event ratings represent a slight decrease from last month’s event.

The event which featured Cheick Kongo taking on Tony Johnson drew 330,000 viewers in the adult 18-49 demo.  Kongo earned the majority decision over Johnson.

bellator-through-160

Payout Perspective:

The 2016 average is 736,500 but if you take away the huge tentpole event of 149, it is 642,000.  College Football on Friday night was the big sports event on cable with a game between Baylor-Rice drawing 1.454M viewers on ESPN.  The viewership looks to be on par with what it has been throughout this year.

UFC Fight Night 94 attendance, gate and bonuses

September 18, 2016

MMA Junkie reports the attendance, gate and bonuses from UFC Fight Night 94 in Hidalgo, Texas.

The UFC announced attendance of 5,624 for a live gate of $323,419.  The event took place at the State Farm Arena in Hidalgo, Texas.  The venue holds about 6,800 for concerts.

In addition, the UFC announced bonuses from the FS1-aired event.  Michael Johnson, Chas Skelly, Evan Dunham and Rick Glenn earned $50,000 bonuses.

Johnson and Skelly earned Performance Bonuses while Dunham and Glenn earned the Fight of the Night.  It was Glenn’s debut with the organization.

Payout Perspective:

Saturday night’s Fight Night event is the lowest gate of 2016 and the second-lowest attendance of the year.  Only the Sunday night UFC Fight Night 88 at the Mandalay Bay drew less attendance.  Still, for the venue, the attendance does not seem too bad.  But in comparison to other events, it does look off.

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