TUF 22 Episode 4: 538,000 viewers

October 2, 2015

The fourth episode of The Ultimate Fighter drew an average viewership of 538,000.  The average is up from the past two editions of TUF.

Last spring’s TUF 21 drew just 286,000 viewers and was slightly up from TUF 20 last fall of 515,000 per a Nielsen source.

In the fight of the show, Team McGregor grabbed its first win with Marcin Wrzosek defeating Tom Gallicchio.

Episode 4

In addition, last week’s Episode 3 drew 769,000 viewers with the addition of the DVR +3 numbers.  It is up 44% from its Live+SD viewership.

The Live +SD average for TUF 22 through 4 episodes is 539,000 viewers.

Payout Perspective:

Per Sports TV Ratings, the MLB game between the Dodgers-Giants (in which LA clinched a playoff spot I believe) outdrew TUF in the 10pm time slot.  That game drew 674,000 viewers. The ratings are steady and are slightly up from the past two editions.  FS1 and the UFC should be happy but do you think they expect more with McGregor on the show?

UFC Fight Night 75: 841,000 viewers; prelims 270,000

September 29, 2015

UFC Fight Night 75 drew an average viewership of 841,000 863,000 viewers on Saturday night on FS1 via Sports TV Ratings. The rating reflects a slight increase from Sunday’s UFC Fight Night 74 from Saskatoon.  In addition, the prelims drew 270,000 viewers.

UPDATED: TV By Numbers notes that UFC Fight Night 75 drew 841K viewers.  The 841,000 viewers is correct.

In the main event, Josh Barnett defeated Roy Nelson via unanimous decision.

UFC Fight Nights 2015
Main Card (Live +SD)
UFC Fight Night 59 2,751,000
UFC Fight Night 60 913,000
UFC Fight Night 61 1,200,000
UFC Fight Night 62 617,000
UFC Fight Night 63 389,000
UFC Fight Night 66 575,000
UFC Fight Night 67 813,000
UFC Fight Night 68 950,000
UFC Fight Night 70 (prelims on FS2) 909,000
UFC Fight Night 71 801,000
UFC Fight Night 72 508,000
UFC Fight Night 73 1,159,000
UFC Fight Night 74 796,000
UFC Fight Night 75 841,000

Payout Perspective:

Decent numbers considering that the event which aired from 10-1:15am ET went up against 3 Pac 12 college football games on ABC (2.38M avg over course of game), Fox (3.4M) and ESPN (2.1M) (all 3 turned out to be blowouts) as well as crossing over with PBC on NBC.  The event is a slight increase from the last event but a drop off from an early August event that occurred on a Saturday night.  The average viewership for the years is at 946,000.

We will update with prelims soon.

Bellator 143: 669,000 viewers

September 28, 2015

Bellator 143 drew an average of 669,000 viewers on Friday night on Spike TV per Sports TV Ratings.  It’s 17% decrease from Bellator’s tent pole event last week but was a slight increase from Bellator 141.

UPDATED 09/29/15 – Per Nielsen source, the peak occurred during Beltran/Grove match which drew 885K viewers at 10:25pm.  The main event drew an average of 777K viewers.

In the main event, Joe Warren defeated L.C. Davis by unanimous decision.  The event aired from 9-11:13pm ET.

Bellator TV 2015
Overnight Peak
Bellator 132 767,000 1,200,000
Bellator 133 565,000 967,000
Bellagtor 134 872,000 1,200,000
Bellator 135 607,000 922,000
Bellator 136 655,000 900,000
Bellator 137 594,000 768,000
Bellator 138 1,580,000 2,100,000
Bellator 139 764,000 988,000
Bellator 140 722,000 977,000
Bellator 141 666,000
Bellator 142 800,000 867,000
Bellator 143 669,000  885,000

Bellator 143

A college football game between Boise St and Virginia drew 1.752M viewers on ESPN on Friday night won the night.

Payout Perspective:

There was another college football game on FS1 which likely seeped away viewers from Bellator’s show.  The average viewership for 2015 is at 771,000 viewers while in non-tent pole shows it is at 688,000.

PBC on NBC Saturday night draws 1.6 overnight rating

September 27, 2015

Sports Media Watch reports that PBC on NBC Saturday drew a 1.6 overnight rating.  The rating is down from the network’s two previous PBC primetime cards.

Although no actual viewership numbers have been posted, Television By Numbers reported that the 3 hour time block from 8-11pm on NBC drew just 1.96 million viewers and an 0.5 rating for the 18-49 demo.  Boxing (in addition to The Carmichael Show) in that 3 hour block, was last in network ratings for Saturday night.  Notably two college football game ran on Fox and ABC during PBC.

SMW also notes that the 1.6 overnight rating is the lowest ever for the UFC on Fox in its 16 telecasts.

Payout Perspective:

We will try to gather more specific information on the NBC ratings later this week but it appears that PBC did not have a good outing Saturday night.  It did not help that there were two games at the same time.  However, it also lost out to CBS in overall viewership and in the 18-49 demo which aired a rerun of Limitless and 48 hours.  Sure, boxing skews older but these ratings can be seen as concerning.  Perhaps it was a case of bad luck to run up against 2 football games, but this was to be the coming out party for America’s next best heavyweight – Deontay Wilder.

Bellator Dynamite quarter hour breakdown and DVR +3 ratings

September 25, 2015

MMA Payout has learned from a Nielsen source that the quarter hour ratings for this past Saturday’s Bellator MMA: Dynamite 1 on Spike TV.  It also has learned that the DVR +3 rating has bumped up the initial overnight rating of 800,000 up to 867,000.

The show peaked at 9:14pm ET which means that people tuned into the start of the show.

Fight #1

King Mo def. Linton Vassell via 2 Round decision

(1.0 million viewers)

Fight #2

Phil Davis def Emanuel Newton via submission, Round 1

(1.1 million viewers)

Fight #3

Keri Melendez def Hadley Griffith via 3 Round decision

(1.0 million viewers)

Fight #4
Paul Daley def Fernando Gonzalez via 3 round Decision

(1.0 million viewers)

Fight #5

Josh Thomson def. Mike Bronzoulis via submission, Round 3

(909k viewers)

Fight #6

Saulo Cavalari def Zack Mwekassa via 5 round decision

(881k viewers)

Fight #7

Phil Davis def. Francis Carmont via KO round 1

(782k viewers)

Fight #8

Liam McGeary def. Tito Ortiz via submission, Round 1

(891k viewers)

Payout Perspective:

The DVR ratings reflect less of an increase from the two prior tent-pole events.

Bellator 141 overnight (Live +SD): 800K; DVR +3: 867K

Bellator 138 overnight (Live +SD): 1.6M; DVR +3: 1.7M

Bellator 131 overnight (Live +SD): 1.24M; DVR +3: 1.4M

Perhaps college football did contributed to less viewers last week.  Of course, Bellator 131 went up against a UFC show and college football.

The individual ratings reveal that at least two of the kickboxing matches drew 1 million viewers but there was a decrease in viewership of the MMA match that occurred after the kickboxing match.  Not sure if we can draw any conclusions that MMA and kickboxing do not mix or just an anomaly.  What is interesting, and maybe concerning, is that viewership decreased over the courtse of the broadcast.  Usually peak viewership occurs toward the end of an event as many tune in for the main event.  However, the conclusion of the light heavyweight tournament and the McGeary-Ortiz fight were watched less than the opening fights.

TUF 22 Episode 3 draws 533,000 viewers

September 24, 2015

The third episode of TUF 22 drew 533, 000 viewers on FS1 Wednesday night according to Sports TV Ratings.  It reflects an approximately 15% increase over last week’s episode.

In the episode, Team Faber’s Chris Gruetzemacher defeated Team McGregor’s Sascha Sharma.  The episode featured a meltdown by McGregor as Sharma did not listen to his coaching during the fight.

TUF 22 Ratings
Live +SD DVR +3
Episode 1 622,000 902,000
Episode 2 463,000 740,000
Episode 3 533,000

TUF 22 Ratings through Ep 3

Payout Perspective:

Not sure about you, but I like the Conor-Faber back and forth.  Frankly, there was nothing special out of last night’s show but I found the interplay between the coaches entertaining.

The top sports cable show for the night was MLB on ESPN as the pennant race is here.  The Yankees-Blue Jays game drew slightly over 1 million viewers in the 7-10pmET time slot.  TUF came in second in its time slot for sports cable shows as the second game on ESPN, Dodgers-DBacks, drew 557,000 viewers.  The average through 3 episodes is 540,000.  In comparison, TUF 20 last fall drew an average of 514,000 viewers through 3 episodes and last spring’s TUF 21 drew only an average of 422,000 viewers.

TUF 22 Episode 2 up to 740,000 in DVR +3 numbers

September 23, 2015

MMA Payout has learned that the second episode of TUF from last Wednesday drew an increase of 60% from its initial live airing according to Nielsen sources.  The DVR +3 ratings was up to 740,000 viewers last week.

The increase in DVR viewership is up from the first episode’s DVR increase.  It was up 15% from last spring’s second episode which received 646,000 viewers.

TUF 22 Ratings
Live +SD DVR +3
Episode 1 622,000 902,000
Episode 2 463,000 740,000

TUF 22 Ratings through Ep 2

Payout Perspective:

Small steps, but the adjusted viewership from DVR watching is now better than last season’s average (821,000).  However, it still trails last fall’s TUF 20 in DVR viewership (888,000 through 2 episodes).  It’s still too early to tell if the McGregor-Faber pairing is helping ratings.

Mayweather-Berto replay on Showtime draws 587K Saturday night

September 22, 2015

The PPV replay of Floyd Mayweather and Andre Berto Saturday night on Showtime drew 587,000 subscription viewers on Saturday night from 10:16pm-11:08pm per Sports TV Ratings.

UPDATED:  I misread the ratings a bit.  The three ratings for the fight were all the same showing and was just chopped up per segment.  The Mayweather-Berto fight did draw 587K from 10:16-11:08pm.  The Roman Martinez-Orlando Salido fight drew

The post-fight interviews at 11:08-11:25pm drew 383,000 subscription viewers.  The epilogue showing of Showtime’s All Access for the fight airing from 11:25-11:42pm drew 219,000 subscribers.

As many know, PPV estimates for Mayweather’s last fight under his current Showtime contract drew between 400-550K PPV buys.  If the estimates are correct, it would be the lowest PPV buy rate since Mayweather fought Carlos Baldomir in November 2006.

The replay also included a fight between Roman Martinez and Orlando Salido.  That fight drew 258,000 viewers from 9:08-9:58pm.  The interim time between the Martinez-Salido fight and the Mayweather fight drew 392,000 viewers.

Notably, Mayweather’s last fight against Manny Pacquiao drew an estimated 1.18M HBO subscribers.  Of course, that fight served as the opening act for Canelo Alvarez-James Kirkland.  Unfortunately, we do not have the rating for the replay on Showtime.

Showtime is in approximately 28 million homes according to Television By Numbers.

Payout Perspective: 

Overall, when adding up the viewership ratings during the 2 hour, 30 minute airing, approximately 1.6M Showtime subscribers watched the replay Saturday night when you count up the viewers for each showing segment.  As one of our commentators point out, its probably an incorrect assumption to simply add the number of viewers for each segment of the program to conclude that 1.6 million viewers watched the program.  On a night which was dominated by College Football as well as Bellator’s latest tent-pole event, the replay of Floyd Mayweather’s last fight replayed on Showtime.  Frankly, the ratings are low which reflects that many did not care about this fight.

Bellator MMA Dynamite 1 draws 800K viewers

September 22, 2015

Bellator MMA’s Dynamite 1 drew an average viewership of 800,000 viewers on Spike TV Saturday night.  The third “tent pole” event for Bellator was ranked #2 in the timeslot in the coveted male 25-54 and 35-49 demos on cable behind ESPN’s college football per Nielsen sources.

The event aired from 9-12:42am ET and then replayed immediately after.  The highest quarter hour for the event occurred in the 9:15-9:30pm ET time period when it drew an average of 930,000 viewers.  This would mean that the highest quarter occurred during the King Mo-Linton Vassell fight.  Mo won the two round fight.

Spike logo

Notably, the show on Spike TV went up against the Ole Miss-Alabama college football game on ESPN.  The game, which saw Ole Miss pull off an upset of Alabama drew 7.6 million viewers.

Bellator “tent pole” events under Scott Coker

November 2014 – Ortiz-Bonnar: 1.24M viewers (peak 2M)

June 2015 – Slice-Shamrock:  1.6M viewers (peak 2.1M)

September 2015 – Ortiz-McGeary 800,000 viewers (peak 930K)

Payout Perspective:

Clearly this was the worst rating out of the 3 “tent pole” events.  Whether the mix of kickboxing and MMA, or the tournament turned off viewers, it’s a definite decrease from the past two events which set the bar for these quarterly shows.  You cannot discount the impact of a huge SEC college football game on ESPN to detract from viewers.  Also, Showtime replayed the Mayweather-Berto fight although that was likely less of a factor.  We shall see if the replay which occurred later in the evening but in prime time on the west coast picked up viewers.  MMA Payout will keep you posted.

WSOF 23 draws 184,000 viewers

September 21, 2015

The World Series of Fighting 23 on Friday night on NBC Sports Network drew 184,000 viewers according to Sport TV Ratings.  An immediate replay of the event drew another 100,000 viewers Friday night.

The live show which aired from 10:00-12:30am on Friday night reflects a 28% decrease from WSOF 22.

The 2015 average for WSOF events (WSOF 17-23) is currently at 202,000 viewers.

The ESPN College Football game between Florida State and Boston College ruled the night on sports cable as it drew 3.148M viewers between 7:53pm-11pm ET.


Payout Perspective:

The event featured a good action main event with Justin Gaethje defending his lightweight title against Luis Palomino.  It was a return bout from March’s WSOF 19.  The event did not receive a ton of buzz which might be the reason for the poor rating.  Of course, College Football ruled the night.

World Series of Fighting
WSOF 1 198,000
WSOF 2 210,000
WSOF 3 201,000
WSOF 4 264,000
WSOF 5 227,000
WSOF 6 161,000
WSOF 7 94,000
WSOF 8 212,000
WSOF 9 242,000
WSOF 10 365,000
WSOF 11 781,000
WSOF 12 206,000
WSOF 13 246,000
WSOF 14 229,000
WSOF 15 179,000
WSOF 16 181,000
WSOF 17 222,000
WSOF 18 209,000
WSOF 19 216,000
WSOF 20 128,000
WSOF 21 203,000
WSOF 22 254,000
WSOF 23 184,000

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