Bellator 130 Live +3 up to 755,000

October 29, 2014

The Live + 3 viewership for Friday’s Bellator 130 drew the event up to 755,000 viewers with a peak viewership of 1,140,000 viewers according to a Nielsen source.

The peak occurred at 10:15pm of the event.

Bellator 123   Live 667,000, Peak 979,000; Live +3  777,000, +3 Peak 1,193,000
Bellator 124   Live 771,000, Peak 1,200,000; Live +3  836,000, +3 Peak  1,429,000
Bellator 125   Live 742,000 , Peak 947,000; Live + 3  796,000, +3 Peak 1,120,000
Bellator 126   Live 656,000, Peak  946,000; Live + 3  687,000, +3 Peak  1,011,000
Bellator 127   Live 609,000, Peak  780,000; Live +3  670,000, +3 Peak 886,000
Bellator 128  Live 668,000, Peak 946,000; Live + 3  731,000, +3 Peak 990,000
Bellator 129  Live 564,000, Peak 780,000; Live +3  683,000, +3 Peak  948,000
Bellator 130  Live 640,000, Peak  952,000; Live +3  755,000, +3 Peak  1,140,000

Bellator 130 DVR

Payout Perspective:

This is the fifth event this season with a peak that has surpassed 1 million after factoring in DVR viewership. The adjusted viewership average is up to 742,000 while the peak is up to slightly over 1 million viewers.

Bellator 130: 640,000 viewers

October 29, 2014

Last Friday’s Bellator 130 which featured Emmanuel Newton defeating Linton Vassell drew 640,000 viewers according to Nielsen sources.  The peak viewership for the show was 930,000 viewers.

Bellator Season 11 overnight ratings

Bellator 123:  667,000

Bellator 124:  771,000

Bellator 125:  742,000

Bellator 126:  656,000

Bellator 127:  609,000

Bellator 128:  668,000

Bellator 129:  564,000

Bellator 130:  640,000

Notably, Bellator 130 went up against Pac 12 Football (Oregon-Cal) on FS1 which drew 1.2 million viewers and was the highest rated show on the network last week.

Bellator 130 overnight

Payout Perspective:

The ratings bring the season 11 average to approximately 665,000.  The overnight peak average is at 941,000 viewers.  The show featured some notable names including Bobby Lashley, Marloes Coenen, David Rickels and of course Newton.

TUF 20 Episode 5: up 280,000 viewers

October 29, 2014

The adjusted ratings for last week’s TUF 20 episode 5 drew it up another 280,000 viewers for a total of 789,000.  The Live +3 numbers are an addition of 55% from the overnight rating.

The episode, which featured Felice Herrig defeating Heather Jo Clark only drew 509,000 viewers in its initial running which may be due to going opposite the World Series.  However, it was the highest output for the A18-34 demo (367,000 viewers) for the season, yet was the lowest Live +3 output.  Episode 3 edge last week’s episode at it drew 791,000 viewers in Live +3.

TUF 20 Ep 5 Live +3

Payout Perspective:

As we indicated last week, the 5th episode likely suffered in overall viewership due to going up against the World Series and coming off a two week hiatus.  It did do well with the A18-34 demo which may be likely due to the Felice Herrig fight. The Live + 3 average is at 834,000 viewers.  The overnight average through 5 episodes is at 525,800.  In comparison TUF 19’s (Edgar-Penn) average through 5 episodes was at only 438,000 and Live + 3 at 746,000.

UFC 179 Prelims: 536,000 viewers

October 28, 2014

MMA Payout has learned from a Nielsen source that the UFC 179 Prelims this past Saturday on FS1 drew an average of 536,000 viewers.  The event which led up to the UFC 179 PPV had stiff competition as it went up against the World Series on Fox.

UFC PPV Prelims since August 2013 (FS1 unless specified)

UFC 164                             809,000

UFC 165                             722,000

UFC 166                             628,000

UFC 167                             998,000

UFC 168                          1,554,000

UFC 169                             933,000

UFC 170                             936,000

UFC 171                             305,000 (FS2)

UFC 172                             750,000

UFC 173                             697,000

UFC 174                             784,000 (FX)

UFC 175                             1,000,000

UFC 177                             436,000

UFC 178                             698,000

UFC 179                               536,000

UFC Prelims through 179

According to the Sports Business Journal’s John Ourand, the prelims were the 4th biggest audience for the week on FS1.  Friday night’s college football game between the Oregon Ducks and the California Bears drew the highest average of the week for the network with 1.2 million viewers.

Payout Perspective:

The “main event” of the Prelims was Neil Magny, in his 5th fight this year, defeating William Macario via TKO in the 3rd round.  The prelim card did not feature any real names of notice except Scott Jorgenson and perhaps we are getting to know Magny.  Going against the World Series was a tough assignment for the Prelims but I’m sure most of us knew that.  Of notice is that the highest rated event this week on FS1 was Friday night college football with only 1.2 million viewers.

TUF 20 Ep 5 lows; UFC Tonight’s highs

October 24, 2014

MMA Payout has learned from a Nielsen source that the fifth episode of TUF received an average viewership of 509,000 viewers.  In addition, MMA Payout has learned that the Wednesday night’s UFC Tonight scored an all-time high on FS1 with 242,000 viewers.

First, the 5th episode of TUF featured Felice Herrig defeating Heather Jo Clark in the fight of the episode.  It was one of the lowest output for this season although it did go up against Game 2 of the World Series on Fox.

TUF 20 Episode 5

UFC Tonight sported its highest viewership average ever with 242,000 viewers in the 8pm ET time slot Wednesday.  It was the debut of Daniel Cormier as the official co-host.

Payout Perspective:

There was a lot of press promoting Cormier’s debut so that might have played into the big ratings number.  As for the TUF episode, the low number was likely considering it going opposite the World Series.  The show also came off a two-week hiatus so that might have contributed to a sluggish number

Bellator 129 Live + 3: 683,000 viewers

October 22, 2014

MMA Payout has learned from a Nielsen source the Live +3 rating for Bellator 129 saw an increase to 683,000 viewers.  The Live +3 peak jumped to 948,000 from 780,000.

Bellator 129 saw the biggest rise in Live + 3 ratings of season 11.

Bellator 129 live +3

Payout Perspective:

Bellator 129 was not a great card and it was reflected in the ratings.  The increase in viewership in the DVR ratings reflects the possibility that many DVR the fights so that they can determine whether or not to watch the entire show.  Or, like most of us strapped for time, hear about the fights and decide which ones to watch later on.

HBO Boxing tops events so far in 2014

October 22, 2014

ESPN’s Dan Rafael tweeted out the top live, first-time airings of boxing events for 2014.  Notably, the top 10 are all HBO events.

  1. Chavez-Vera 2 (HBO) 1.39M (peak 1.53M)
  2. GGG-Rubio (HBO) 1.304M (peak1.323M)
  3. Crawford-Gamboa (HBO) 1.208M (peak 1.286M)
  4. Marquez-Alvarado (HBO) 1.198M (peak 1.322M)
  5. Donaire-Walters (HBO) 1.088M
  6. Provodnikov-Algieri (HBO) 1.017M
  7. Salido-Lomachenko (HBO) 1.017M
  8. Kovalev-Agnew (HBO) 1.006M (peak 1.048M)
  9. Postol-Aydin (HBO) 1.002M (peak 1.1M)
  10. Kovalev-Caparello (HBO) 990,000 (peak 1.052M)
  11. GGG-Geale (HBO) 984,000 (peak 1.048M)
  12. Pascal-Bute (HBO) 982,000
  13. Garcia-Herrera (Showtime) 972,000
  14. Stiverne-Arreola 2 (ESPN) 940,000

Payout Perspective

We note that these television ratings are for the fights only and not the entire block of time.  A couple of the HBO events had two fights in the top 14.  Notably, Donaire-Walters were the semi-main event for GGG-Rubio.  Also, Salido-Lomanchenko were on Chavez-Vera 2.  Also interesting is that NBC Sports Network and the quarterly fights held on Saturday on NBC did not crack the top 14.  It had previously scored over 1 million viewers for its Saturday afternoon events.

Bellator 129 posts lowest ratings of season

October 21, 2014

MMA Payout has learned from a Nielsen source that Friday’s Bellator 129 received a season low of 564,000 viewers with a peak of just 780,000.  It was the worst output of the season for Bellator.

Bellator Season 11 overnight ratings

Bellator 123:  667,000

Bellator 124:  771,000

Bellator 125:  742,000

Bellator 126:  656,000

Bellator 127:  609,000

Bellator 128:  668,000

Bellator 129:  564,000

Bellator 129 ratings

Payout Perspective:

The ratings should be of no surprise considering Friday’s card was the weakest this season.  In the main event Paul Bradley defeated Josh Neer.  Also on the card Houston Alexander fought Virgil Zwicker to a draw.  The peak occurred at 10:26 p.m. The overnight average and peak are substantial off the season averages.

Spike TV programming to support Bellator 131: Tito vs. Bonnar

October 15, 2014

Bellator announced shoulder programming on Spike TV to support November’s upcoming card featuring Tito Ortiz versus Stephan Bonnar.

The schedule is as follows via Bellator press release:

“Tito vs. Bonnar: Winner Take All

Premieres on Wednesday, November 12 at 11pm ET/PT

Before they battle it out in the cage, watch MMA light heavyweights, Tito Ortiz and Stephan Bonnar, sit down face-to-face and discuss their upcoming fight. Tension will be high as these two MMA greats discuss their keys to victory and their budding intense rivalry.

“Unrivaled: Tito Ortiz”

Premieres on Wednesday, November 12 at 11:30pm ET/PT

MMA icon Tito Ortiz clashes on November 15th with fellow legend Stephan Bonnar in the Bellator cage. “Unrivaled” investigates the scope and magnitude of this epic battle in this look back at the career roller-coaster ride of one of mixed martial arts most controversial pioneers, Tito Ortiz.  With the chip ever planted on his shoulder, Tito plans on showing the world just how brutal the Huntington Beach Bad Boy still is.  Love him or hate him, Tito Ortiz is truly unrivaled.

“Countdown to Ortiz vs. Bonnar”

Premieres on Friday, November 14 at 10:30pm ET/PT

Bellator’s stacked Nov 15th card will be previewed with an inside look at the heated rivalry between Tito Ortiz and Stephan Bonnar.  The show also breaks down the rematch between Lightweight World Champion Will Brooks and the man he beat, former champion Michael Chandler along with the highly anticipated clashes between King Mo and Tom DeBlass and Melvin Manhoef and Joe Schilling.

Payout Perspective:

The promotional shows leading up to events is nothing new as it helped Bellator 120 which centered around Rampage Jackson facing King Mo.  This set of programming hopes that viewers are still fans of Tito Ortiz as most of the features center around The Huntington Beach Bad Boy.  Bellator 131: Tito vs. Bonnar will air on SpikeTV and will need some help considering it goes up against UFC 180 that same night.

Bellator 128 Live + 3: 731,000 viewers

October 15, 2014

MMA Payout has learned from Nielsen sources that the Live +3 adjusted viewership ratings from this past Friday reflect a raise to 731,000 viewers.  The peak, which occurred at 10:06 pm, increased to 990,000 viewers including the Live +3 number.

Bellator 128 DVR

Payout Perspective:

The increase in viewership is comparable to the past events this season.  The Live +3 average is at 749,500 and the peak Live +3 is slightly over 1.1 million.  Through six events in this season, it is slightly behind the 10th season average of 786,000 but is ahead of the 1 million viewer average of last season.

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