WSOF 25 draws 148,000 viewers

November 23, 2015

World Series of Fighting drew an average viewership of 148,000 viewers Friday night on NBC Sports Network per Sports TV Ratings.

The event aired from 11:00pm-1:00am ET Friday night on NBC Sports Network.  An immediate replay of the event garnered another 65,000 viewers from 1:00am-3:00am per Sports TV Ratings.  The event featured the WSOF lightweight tournament.

WSOF Ratings through 24

World Series of Fighting
WSOF 1 198,000
WSOF 2 210,000
WSOF 3 201,000
WSOF 4 264,000
WSOF 5 227,000
WSOF 6 161,000
WSOF 7 94,000
WSOF 8 212,000
WSOF 9 242,000
WSOF 10 365,000
WSOF 11 781,000
WSOF 12 206,000
WSOF 13 246,000
WSOF 14 229,000
WSOF 15 179,000
WSOF 16 181,000
WSOF 17 222,000
WSOF 18 209,000
WSOF 19 216,000
WSOF 20 128,000
WSOF 21 203,000
WSOF 22 254,000
WSOF 23 184,000
WSOF 24 167,000
WSOF 25 148,000

WSOF Ratings 2015 through 25

Payout Perspective:

In defense of WSOF, it was an entertaining night of fights as the organization held a tournament.  The late Friday night start may have contributed to the lower ratings.  The 2015 average for WSOF sits at 192,000 viewers while the overall viewership on NBC Sports Network is 206,000 (excluding the one event on NBC).

Bellator 146 draws 650,000 viewers

November 23, 2015

Bellator 146 drew an average viewership of 650,000 viewers Friday night on Spike TV per Sports TV Ratings.  The ratings reflect an increase from its last non-tentpole event.

UPDATED 11/24/2015: per Nielsen sources, the peak for the event on Friday was 867,000.

Bellator 144 drew an average viewership of 555,000 viewers.  Friday’s event which featured Melvin Manhoef taking care of Hisaki Kato in the first round, was an increase of 15%.  Bellator 145 was one of the company’s tentpole events.  It drew 814,000 viewers.

Bellator 146

Overnight Peak
Bellator 132 767,000 1,200,000
Bellator 133 565,000 967,000
Bellator 134 872,000 1,200,000
Bellator 135 607,000 922,000
Bellator 136 655,000 900,000
Bellator 137 594,000 768,000
Bellator 138 1,580,000 2,100,000
Bellator 139 764,000 988,000
Bellator 140 722,000 977,000
Bellator 141 666,000 929,000
Bellator 142 800,000 930,000
Bellator 143 669,000 885,000
Belaltor 144 555,000 823,000
Bellator 145 814,000 1,048,000
Bellator 146 650,000  867,000

Payout Perspective:

The NBA on ESPN featuring Golden State and the Chicago Bulls drew the most in cable ratings for sports programs with 2.853 million viewers per Sports TV Ratings.  The Bellator ratings bring the average viewership for the year to 752,000 viewers.  Notably, World Series of Fighting held an event the same night on NBC Sports Network so you could have watched both events.

TUF 22 Episode 9 draws 495,000 viewers

November 20, 2015

The 9th episode of TUF 22 drew an average viewership rating of 495,000 viewers on FS1 Wednesday night.  It was the highest rated 9th episode ever on FS1 per Fox Sports.

According to Fox Sports, it beat spring’s 9th episode by 38%, last fall by 19%, spring 2014 by 3% and fall of 2013 by 2%.

In addition, TUF 22 Episode 8 drew 742,000 in DVR+3 ratings which was up 38% from Live+SD and up 31% from spring episode 8.

The 9th episode was the coach’s challenge.  This year it featured McGregor and Faber dropping watermelons out of helicopters onto targets.  Faber came out victorious for his team and coaches.  In the fight of the show, Abner Lloveras of Team McGregor defeated Jason Gonzalez of Team Faber.

UFC TUF 22 through ep 9

Payout Perspective:

Having near 500K viewers as the best for a 9th episode of this series on FS1 reflects the change in viewership habits of fans since coming to FS1. Whether you think it is good or bad, the series still draws a steady audience.  Moreover, the amount of viewers watching the show this far into the season is a good sign that McGregror/Faber are retaining an audience.  The good news is that it is steady this year with an average at around 516,000 viewers.

PBC on Spike TV draws 466,000 for November event

November 17, 2015

PBC on Boxing on Spike TV Friday night drew 466,000 viewers per Sports TV Ratings.  The viewership is up almost 33% from October’s dismal performance.

The event aired from 9:00-10:47pm ET.  In the main event of the night, Edwin Rodriguez defeated Michael Seals by KO.

PBC on Spike
3/13/2015 869,000
4/24/2015 569,000
5/22/2015 772,000
6/12/2015 446,000
8/14/2015 679,000
9/11/2015 581,000
10/16/2015 315,000
11/13/2015 466,000

The average for PBC on Spike TV events is 587,000 viewers.

Payout Perspective:

A Pac 12 Football game between USC and Colorado on ESPN was the highest-rated sports event on cable TV Friday night drawing 1.3M viewers.  It aired at the same time as PBC on Spike TV which may have detoured some viewers from boxing.  Realistically, these events are for the hardcore boxing fans as many of these fighters are not known to the casual viewer.

Bellator announces events outside US in ’16

November 17, 2015

Bellator MMA has announced that it will hold events outside of the United States in 2016.  The company announced that it will be going to London, Tel Aviv and Italy in a press release sent out on Tuesday.

It will be the first time that Bellator MMA will hold events outside of North America.

The London event will be held at the O2 arena and broadcast live on Channel 5 in the UK and Spike UK will broadcast the prelims live in the UK.  Spike TV in the US will air the main card on tape delay.

According to the press release, live Bellator events are average 872,000 viewers in 2015 with a 17% increase in the M18-49 demo over last year.

Payout Perpsective:

The announcement marks the first time that Bellator will attempt to expand its footprint globally.  The events should help with the visibility of its product abroad as it will seek to extend its broadcast reach.  We will see if one or more of these events end up being a tentpole feature.  One might suspect the London show to be big.

UPDATED: UFC 193 Prelims, Pre and Post-Shows draw big ratings

November 17, 2015

The UFC 193 Prelims drew its second best rating this year averaging 1,394,000 viewers on FS1 Saturday night per Sports TV Ratings.  In addition, the pre-show and post-fight show on FS1 drew big ratings.

The UFC pre-fight show from 4:35pm-5:00pm PT drew 576,000 viewers on FS1.  It was the second-highest pre-fight show rating on FS1.  The post-fight show started late on FS1 due to a double OT Pac 12 game.  Still, it pulled off the highest rating for a post-fight show on FS1 with 490,000 viewers.

UFC PPV Prelims through 193

UFC Prelim ratings when Ronda Rousey is in main event

UFC 157 – 1,267,000

UFC 170 – 936,000

UFC 168 – 1,500,000* (co-main with Chris Weidman)

UFC 175 – 1,000,000* (co-main with Chris Weidman)

UFC 184 – 1,205,000

UFC 190 – 1,322,000

UFC 193 – 1,394,000

The UFC Prelim average for 2015 thus far is 998,000 viewers.  Notably, if you were to take out the 3 PPVs in which Rousey fought, it would drop down to 885,000 viewers.

UPDATED:  The UFC 193 prelims drew 885,000 viewers in the Adult 18-49 demographic, the most-ever for a UFC Prelim on the network.  The prelims peaked at 1,776,000 viewers in the last quarter hour (6:30pm-6:45pm PT)

The UFC 193 weigh-ins drew 161,000 viewers per Sports TV Ratings.

Payout Perspective:

The post-fight show also did well although I am trying to confirm the viewership rating.  Will keep you updated. 

The post-fight show’s ratings were high due to the news of the upset.  Still, the overrun by the college football game may have detracted more viewers from tuning in.  The post-fight show did start on FS2.

One can probably deduce that the reason for the strong ratings are due to Ronda Rousey being in the main event of the PPV.  In fact, televised UFC Prelims in which Rousey has been in the main event have drawn an average of 1.225M viewers (not counting UFC 168 and 175).  Including the events where she was the co-main event with Chris Weidman it goes up slightly to 1.232M viewers.  Notably, only once has a PPV prelim drawn less than 1 million viewers.

It’s clear that Ronda Rousey is a huge draw for the UFC.  Even on televised UFC Prelims where she is not fighting, the ratings go up.  It will be interesting to see if Holly Holm will be able to draw this much attention.


TUF 22 Episode 8 draws 539,000 viewers

November 13, 2015

The 8th episode of TUF 22 drew an average viewership of 539,000 in its first run on Wednesday night on FS1.  The rating is a 30% boost from last week’s lowest-rated episode of the season.

The episode rating is the third highest of the season and brings the average viewership up to 520,000 viewers. The replay of TUF on Wednesday night drew an additional 55,000 viewers.  Last week, the replay of episode 7 drew 50,000 viewers.

Episode 8

TUF went up against the Clippers/Mavericks game on ESPN which drew 1.73M viewers and was the highest rated sporting event on cable TV Wednesday night.

(h/t: Sports TV Ratings)

TUF 22 Ratings
Live +SD DVR +3
Episode 1 622,000 902,000
Episode 2 463,000 740,000
Episode 3 533,000 769,000
Episode 4 538,000 845,000
Episode 5 498,000 720,000
Episode 6 585,000 919,000
Episode 7 379,000
Episode 8 539,000

Payout Perspective:

The ratings reflect a bounce back for TUF as last week may have suffered from the hiatus of a week. The viewership shows a rebound but perhaps some concern over the west coast viewers for the second showing of the episode which aired 10-11pm PT.

HBO Boxing’s Bradley-Rios draws 910,000 viewers

November 10, 2015

HBO Boxing drew an average viewership of 910,000 subscribers according to ESPN.  The event featured Timothy Bradley taking on Brandon Rios and peaked at 1.03 million viewers.

In addition the opening bout on the show featured Vasyl Lomanchenko taking on Romulo Koasicha.  The fight averaged 585,000 and peaked at 657,000.  Per Sports TV Ratings, the pre-fight packages on HBO drew 523,000 subscribers.

Sports TV Ratings breaks down the HBO programming:

Bradley-Rios: 10:45pm-11:20pm ET – 910,000 viewers

Lomaehenko v. Koasicha: 9:44pm-10:22pm ET – 585,000 viewers

Pre-fight on HBO: 9:32pm-9:44pm ET – 523,000 viewers

Per ESPN’s Dan Rafael, HBO paid around $3 million for the fight which was less than Bradley’s fight this past June against Jessie Vargas.

Payout Perspective:

Perhaps a disappointing number for Timothy Bradley based on the amount reported HBO paid for the fight, HBO fights featuring a “named” fighter has been drawing over 1 million subscribers this year and Bradley (after his win over Pacquiao) was to have been a “named” fighter.  In addition to the UFC event Saturday night, the big LSU-Alabama game.

UFC Fight Night 77 draws 757K viewers; prelims score 609K

November 10, 2015

The main card of UFC Fight Night 77 Saturday night on FS1 drew an average viewership of 757,000 viewers.  The prelims drew an average viewership of 609,000 on FS1 per Sports TV Ratings.

The main card which aired from 10pm-12:56pm ET on Saturday night featured the third fight between Dan Henderson and Vitor Belfort.  The prelims which preceded the main card from 8:00-10-00pm ET on FS1 drew an average viewership of 609,000.  Also of note ratings-wise is that the pre-fight show (7:16pm due to college football to 8pm ET) drew an average of 217,000 viewers on FS1.

UFC Fight Nights through 77

UFC Fight Nights 2015
Main Card Prelims
UFC Fight Night 59 2,751,000 908,000
UFC Fight Night 60 913,000 775,000
UFC Fight Night 61 1,200,000 813,000
UFC Fight Night 62 617,000 280,000
UFC Fight Night 63 389,000 304,000
UFC Fight Night 66 575,000 286,000
UFC Fight Night 67 813,000 713,000
UFC Fight Night 68 950,000 782,000
UFC Fight Night 70 (prelims FS2) 909,000 223,000
UFC Fight Night 71 801,000 543,000
UFC Fight Night 72 508,000 292,000
UFC Fight Night 73 1,159,000 306,000
UFC Fight Night 74 796,000 542,000
UFC Fight Night 75 841,000 270,000
UFC Fight Night 77 757,000 609,000

The ESPN college football game between Michigan State and Nebraska from 7-10pm ET won the night in cable sports with 3.4 million viewers per Sports TV Ratings.  In addition, the big SEC matchup betwen LSU and Alabama on CBS drew 11.1 million viewers in prime time.

Payout Perspective:

The ratings reflect that Bellator’s quarterly “tentpole” event had the slight edge over the UFC this weekend as Friday’s event on SpikeTV drew 814,000 viewers.  UFC Fight Night faced stiff competition with college football prevailing.  In addition, HBO Boxing which featured Timothy Bradley taking on Brandon Rios drew 910,000 viewers Saturday night.

Glory Kickboxing draws 198K in ESPN2 debut

November 9, 2015

Glory Kickboxing drew 198,000 viewers on ESPN2 per Sports TV Ratings.  It was the first time on the network since leaving Spike TV last month.

Glory announced the deal last week and aired Glory 25 Milan on the network on Friday night 10:30pm-12:30amPT.

Payout Perspective:

The Glory ratings on ESPN2 are still off from the 2015 Spike TV average of 313,000 viewers.  We shall see if ESPN programming allows it a chance at a decent time.  The obvious concerns over layoffs and subscribers presents the current climate at the network as uneasy.  We will see how this deal continues.

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