March 21, 2017
World Series of Fighting 35 drew 146,000 viewers on Saturday night on NBC Sports Network per Sports TV Ratings.
The event also drew 45,000 viewers in the A18-49 demo.
The main event featured Blagoy Ivanov defeating Shawn Jordan in a heavyweight matchup.
World Series of Fighting – 2017
|WSOF 35||146,000||NBC Sports|
The event was on the same night as the first weekend of the NCAA Tournament and the GGG- Danny Jacobs PPV. The event is on par with most of the events in 2016 and considering that there was not much buzz for this event the ratings are decent.
March 16, 2017
UFC Fight Night 106 this past Saturday on FS1 drew 946,000 viewers per Sports TV Ratings. The prelims, which preceded the main card on FS1 drew 860,000 viewers.
The main card, airing from 10pm-1:04am on Saturday, featured Kelvin Gastelum defeating Vitor Belfort drew 531,000 viewers in the adult 18-49 demo. The prelims drew 379,000 viewers in the adult 18-49 demo.
|UFC Fight Night 2017|
|Event||Main Card||Main Card A18-49||Prelims||Prelims A18-49|
|UFC Fight Night 103||1,090,000||612,000||824,000||361,000|
|UFC Fight Night 104||1,158,000||590,000||834,000||420,000|
|UFC Fight Night 105||946,000||531,000||860,000||379,000|
The ratings reflect a decrease from the main card in the last two Fight Nights but the prelim viewership is up overall from this past Saturday. Notably, this time last year, UFC Fight Night 85 drew 1,149,000 (prelims drew 766,000) for Frank Mir-Mark Hunt in the main event. For a card from Brazil that did not have too much in terms of names (aside from Vitor Belfort), the ratings are pretty good.
March 8, 2017
Bellator 174 this past Friday on Spike TV drew 755,000 viewers and peaked at 1.1 million viewers according to Nielsen. The ratings reflect the adjust DVR+3 ratings.
The overnight rating drew 686,000 viewers and 255,000 in the adult 18-49 demo per Sports TV Ratings. The event featured the inaugural women’s featherweight title bout as Julia Budd defeated Marloes Coenen. Budd is now champion and Coenen, a women’s MMA pioneer, decided to retire after the fight.
Not big numbers here as the card did not have any big names. However, to get the peak over 1 million viewers is still a testament to the fact that Bellator continues to garner a core audience.
March 7, 2017
The UFC 209 Prelims drew 1,033,000 viewers on FS1 Saturday night per Sports TV Ratings.
According to Sports TV Ratings, the event drew 510,000 viewers in the adult 18-49 demo.
In the featured fight of the prelims Marcin Tybura defeated Luis Henrique Barbosa. The prelims also featured two very good come-from-behind victories by Iuri Alcantara and Darren Elkins. The event peaked at 1,183,000 in the 9:15-9:30pm quarter hour.
In addition, the UFC weigh-ins on Friday night drew 210,000 viewers on FS1 and 97,000 in the adult 18-49 demo.
The pre-fight show on FS1 drew 453,000 viewers and the post-fight event on FS1 drew 205,000 viewers and 126,000 viewers in the adult 18-49 demo.
UFC PPV Prelims 2017
Based on the ratings of the prelims and the ancillary telecasts, I may have underestimated how this PPV does. Over 1 million viewers on a night where boxing and basketball were on network television is very good considering the competition.
March 7, 2017
Welcome to another edition of Payout Perspective. In this edition, we take a look at UFC 209 at the T-Mobile Arena in Las Vegas.
Woodley wins rematch with Wonderboy
The last seconds of the last round were really the most exciting part of this tactical fight. There was not a lot of action for the first four rounds and Woodley’s flurry at the end of round 5 may have been the most
Teymur defeats Vannata in FOTN co-main
Replacing Khabib Nurmogomenov and Tony Ferguson was a daunting task and Teymur and Vannata put on a respectable fight. Obviously, most MMA fans would have liked Khabib-Ferguson.
The get-in price as of Friday, was $62 on the secondary market although there were a lot of tickets available on Ticketmaster. The lowest price on Ticketmaster as of Friday was $95. Vivid Seats noted that most tickets on the secondary market were from California.
The event drew 13,150 for a gate of $2,385,230 at the T-Mobile Arena. It was by far the lowest out of the 4 events at the new arena. However, the other 3 (200, 202, and 207) had big names attached to those events.
The bonuses went to Darren Elkins, Iuri Alcantara, David Teymur and Lando Vannata. Elkins earned a Performance of the Night bonus for his come-from-behind win against Mirsad Bektic. Alcantara won via kneebar against Luke Sanders. Teymur and Vannata earned Fight of the Night.
Woodley earned $500,000 as he earned $400,000 to show and another $100,000 to win.
Stephen Thompson earned $380,000 for his narrow loss to Woodley.
Khabib lost out on $500,000 to show. Tony Ferguson was awarded his show purse of $250,000 but lost out on his chance to his win bonus of $250,000.
The other salaries are as follows as disclosed by the NAC (via MMA Junkie)
David Teymur: $28,000 (includes $14,000 win bonus)
def. Lando Vannata: $25,000
Daniel Kelly: $54,000 (includes $27,000 win bonus)
def. Rashad Evans: $150,000
Cynthia Calvillo: $20,000 (includes $10,000 win bonus)
def. Amanda Cooper: $17,000
Alistair Overeem: $750,000 (no win bonus)
def. Mark Hunt: $750,000
Marcin Tybura: $72,000 (includes $36,000 win bonus)
def. Luis Henrique: $16,000
Darren Elkins: $92,000 (includes $46,000 win bonus)
def. Mirsad Bektic: $21,000
Iuri Alcantara: $68,000 (includes $24,000 win bonus)
def. Luke Sanders: $12,000
Mark Godbeer: $24,000 (includes $12,000 win bonus)
def. Daniel Spitz: $12,000
Tyson Pedro: $24,000 (includes $12,000 win bonus)
def. Paul Craig: $12,000
Albert Morales: $20,000 (includes $10,000 win bonus)
def. Andre Soukhamthath: $10,000
Promotion of the Fight
The Embedded series seemed to focus on getting to know Khabib Nurmogomenov. They showed him a lot during the series including going to see Mike Tyson. Unfortunately, it did not turn out well for Khabib. It also gave us a glimpse of the return of GSP. Once again, there was no sponsor for the series.
The UFC Countdown show airing Sunday night on FS1 drew 80,000 viewers. I wouldn’t look too much into this as many fans watch it online instead of just the show.
Woodley and Wonderboy did media rounds together to promote the fight. Woodley brought up the issue of race during the media rounds. Dana White dismissed this issue and while praising Woodley also called him a “drama queen.” Whether or not you believe Woodley, his courage to talk about a controversial subject when many UFC fighters tip-toe around being controversial for fear of being punished by the company.
The St. Louis Cardinals supported the Missouri-born fighter.
Woodley is a Monster Energy sponsored athlete as evidenced by the “M” on his fight kit and holding the Monster can in the Octagon post-fight.
7-11 used UFC 209 for sponsorship activation as it offered a free Slurpee or Big Gulp by simply texting a number.
In addition to 7-11, MetroPCS, Harley Davidson, Budweiser and Monster Energy were in the Octagon.
The UFC continues its relationship with Netflix as this PPV it featured the series Ironfist.
The Sidekick Experience is a second screen experience where fans can go on the UFC Fan Page to watch Facebook Live of people talking about the fights.
Odds and ends
Maybe the best sponsor of Saturday night was actually Kung Fu Teas which was on the mat during the Keith Thurman-Danny Garcia Fight. It received great network exposure for a product I did not know existed. Also of note, Monster Headphones, a UFC sponsor, was in the ring for Thurman-Garcia.
Toronto Blue Jays third baseman Josh Donaldson would have placed the strap around Wonderboy had he defeated Woodley.
Bob Bennett showing up at the post-fight press conference to denounce a judge’s score in the main event sets bad precedent. It undermines his judges and brings into question close decisions. Press and fans will be looking to Bennett each time there is a questionable score.
There were over 500,000 google searches on Friday night for UFC 209 another 500,000 Saturday night and 100,000 for UFC may bode well for the final PPV buy rate.
The UFC and Dana White filed a Motion to Dismiss Mark Hunt’s lawsuit during fight week. Despite Hunt stating he was not thinking about it, one has to think it had to be on his mind a little bit. He is still being paid at a high level, $750,000. The pay puts him in the top 1-2% of UFC contracted fighters right now. This is something that the UFC will bring up during the lawsuit as it proceeds.
Perhaps unrelated to UFC 209, but Geico amplified its relationship with the UFC by having Cody Garbrandt star in its latest commercial.
The return of GSP and the announcement that he will take on Michael Bisping did alleviate some sting from the Khabib news. As for the press conference, what was the deal with Bisping being late and seemingly drunk? Very unprofessional for the champ.
This event was not going to do huge numbers but looked good from a hardcore MMA perspective as Khabib-Ferguson was a much-anticipated fight that was cancelled twice before this latest cancellation. It probably hurt some, but overall this PPV was not going to do big numbers. But, without Khabib-Ferguson, one would think this PPV does between 300-325K viewers.
March 5, 2017
PBC on CBS Saturday night drew 2.7 million viewers per TV By the Numbers. The event featuring Danny Garcia and Keith Thurman did better than the NBA on ABC Saturday night.
The NBA game featured the Los Angeles Clippers and Chicago Bulls. It drew just 1.69 million viewers.
The title to unify the 147 pound which Thurman won by split decision drew a 0.8 rating in the adult 18-49 demo and a 3 share.
Last year, the CBS-televised event featuring Thurman Shawn Porter drew 2.12 million viewers and a 0.5 rating in the adult 18-49 demo.
In July 2015, a fight featuring Carl Frampton drew a 0.8 share on CBS.
PBC on CBS Saturday night was narrowly edged out in its time slot by a rerun of Chicago PD which drew 2.76 million viewers.
Good numbers for PBC on CBS as this was a much-anticipated fight between two undefeated champions. PBC will hope to produce more high-level fights and may have found a star in Thurman. Maybe they do a rematch on PPV or go again on CBS.
March 2, 2017
Bellator 173 this past Friday night drew 618,000 viewers in DVR +3 ratings. The main event peaked at 856,000 viewers.
The adjusted viewership ratings are a vast decline from the past 3 Bellator offerings this year. Then again, there was not much on this past Friday unless you were a hardcore Bellator fan.
|Overnight||A18-49||Peak||DVR + 3|
February 28, 2017
Bellator 173 on Friday night on Spike TV drew 557,000 viewers per Sports TV Ratings. The event also drew 237,000 viewers in the A18-49 demo.
The event featured Liam McGeary and Brett McDermott with McGeary taking the decision in the light heavyweight matchup. The event took place in Belfast, Northern Island.
The rating is the lowest since Bellator 168.
It wasn’t the best event and did not receive a back-to-back week boost from last week’s Bellator event. The Bellator viewer average for 2017 sits at 865,000 viewers.
February 23, 2017
Bellator 172 this past Saturday on Spike TV drew 873,000 viewers in DVR +3 ratings per Nielsen. The event peaked at 1.2 million viewers.
This past Saturday featured Patricky Freire and Josh Thomson as the original main event was scrapped due to an injury to Matt Mitrione.
|Overnight||A18-49||Peak||DVR + 3|
February 22, 2017
UFC Fight Night 105 drew an average of 907,000 viewers on FS1 Sunday night per Sports TV Ratings. The prelims which preceded the event drew 760,000 viewers.
The main card featured Derrick Lewis and Travis Browne in the main event. Lewis earned the victory with a stoppage of Browne. The 2 hour prelims event featured four fights including Carla Esparza and Randa Markos.
The main card drew 435,000 viewers in the A18-49 demo while the prelims drew 330,000.
The FS1 fight card had stiff competition on Sunday night as it went up against the NBA All-Star game which aired on both TNT (drawing over 6.5M viewers) and TBS (over 1.2M viewers0. The 907K is not far off from last month’s Sunday night event featuring BJ Penn. That event, UFC Fight Night 103, drew 1.090 million viewers with the prelims garnering 824,000. Not a bad showing considering the competition on Sunday night.