July 28, 2014
Although Mossholder did not indicate the clothier, he stated that the UFC were in active negotiations with a “premium apparel line” per the AdWeek article. But, it appears to be an exclusive deal to outfit any UFC fighter that will step into the Octagon for the company.
Both articles state that a clothing deal could be a financial boon for the UFC as it listed Nike’s 5 year, $1.1 billion deal with the NFL as an example.
As an indicator of Rousey’s draw, the Adweek report states that Rousey is No. 3 in ticket sales for the UFC and Xyience sales jumped 12 percent when it place images of the women’s bantamweight champ on its cans. Rousey has become the top requested athlete by UFC sponsors when it comes to fighters they want to endorse its brand.
The overarching news here is that the UFC will have uniforms at some point. The not so breaking news is that Ronda Rousey is star. AdWeek identifies Nike, Under Armour and Adidas as potential clothing sponsors while Fox Sports also includes Reebok. Each of the clothing sponsors have fighters it represents. Notably, Adidas just signed Robbie Lawler (although Lawler wore no visible Adidas gear on Saturday), Under Armour worked with GSP, Reebok signed Anthony Pettis and Johny Hendricks and Nike has Jon Jones, Anderson Silva and Junior dos Santos. We shall see what happens. Whatever choice is made, we can expect Rousey to sport the gear in print ads and commercials.
July 27, 2014
MMA Fighting reports that the overnight ratings for Saturday’s UFC on Fox 12 drew an average of 2.02 million viewers in overnight ratings. According to Television By Numbers, it tied with NBC for highest rated show on network television in its time slot.
"UFC on Fox 12" gets 1.6 overnight rating for card featuring Lawler-Brown. Flat compared to card on Fox in April and card last July
— Austin Karp (@AustinKarp) July 28, 2014
UFC on Fox 12 scored an 0.8 in the 18-49 demo. Although tied with NBC, it had more viewers.
The ratings only count for the 5:00pm-7:00pm (8-10pm) time slot and does not account for the 30 minute overrun when the bulk of the main event took place. Its anticipated that the rating should go up with the inclusion of the additional time.
UFC on Fox 1: 5.7 million
UFC on Fox 2: 4.57 million
UFC on Fox 3: 2.25 million
UFC on Fox 4: 2.36 million
UFC on Fox 5: 3.41 million
UFC on Fox 6: 4.22 million
UFC on Fox 7: 3.3 million
UFC on Fox 8: 2.38 million
UFC on Fox 9: 2.9 million
UFC on Fox 10: 3.22 million
UFC on Fox 11: 1.98 million
UFC on Fox 12: 2.02 million
The last two summer events were less than stellar and the ratings reflected this with UFC on Fox 4 (Vera vs. Rua) and UFC on Fox 8 (Mighty Mouse vs. Moraga) doing 2.36 million and 2.38 million respectively. Saturday’s event had a little more interest with a fight between two fan-friendly fighters. Before we scrutinize the ratings, we should probably wait for the overrun numbers as UFC on Fox 4 and 8 ratings include the overruns. At this point, it’s unfair to critique the show since we may see it surpass the ratings of the last two summers.
July 26, 2014
Matt Brown and Robbie Lawler won for Fight of the Night while Dennis Bermudez and Anthony Johnson won performance bonuses. Bermudez submitted Clay Guida and Johnson KO’d Lil’ Nog. All of the fighters received the standard $50,000 each.
Attendance at the SAP Center in San Jose, California drew 11,482 fans for a live gate of $735,317. The attendance and gate were announced at the post-fight press conference.
While the attendance and gate did not match up to UFC on Fox 11 in Orlando, it still was a respectable figure which fell in line with the UFC on Fox 9 and 10. The UFC couldn’t ask for more with the Fight of the Night being the main event and getting a submission and a quick KO on the main card. It was a good variety of everything for the show. We will see if this equates to ratings. The last two summer cards have averaged 2.3 million viewers.
July 26, 2014
MMA Junkie reports the official salaries released by the California State Athletic Commission for Saturday’s UFC on Fox 12. Robbie Lawler and Antonio Rogerio Nogueira are guaranteed 6 figure paydays for their fights.
Via MMA Junkie:
Matt Brown: $46,000 to show, $46,000 to win
Robbie Lawler: $105,000 to show, $105,000 to win
Anthony Johnson: $53,000 to show, $53,000 to win
Antonio Rogerio Nogueira: $114,000 to show, $74,000 to win
Dennis Bermudez: $24,000 to show, $24,000 to win
Clay Guida: $50,000 to show, $50,000 to win
Bobby Green: $21,000 to show, $21,000 to win
Josh Thomson: $85,000 to show, $13,000 to win
Daron Cruickshank: $12,000 to show, $12,000 to win
Jorge Masvidal: $42,000 to show, $42,000 to win
Patrick Cummins: $10,000 to show, $10,000 to win
Kyle Kingsbury: $15,000 to show, $15,000 to win
Tim Means: $10,000 to show, $10,000 to win
Hernani Perpetuo: $8,000 to show, $8,000 to win
Mike De La Torre: $8,000 to show, $8,000 to win
Brian Ortega: $8,000 to show, $8,000 to win
Akbarh Arreola: $8,000 to show, $8,000 to win
Tiago Trator: $8,000 to show, $8,000 to win
Gilbert Burns: $8,000 to show, $8,000 to win
Andreas Stahl: $8,000 to show, $8,000 to win
Juliana Carneiro Lima: $8,000 to show, $8,000 to win
Joanna Jedrzejczyk: $8,000 to show, $8,000 to win
Noad Lahat: $8,000 to show, $8,000 to win
Steven Siler: $15,000 to show, $15,000 to win
As always, the disclosed payouts do not include undisclosed locker room bonuses and/or post-fight bonuses.
Interesting that Anthony Johnson could earn more than Matt Brown. Brown moves up another $5K in scale from his last fight in May ($41K to $45K). The same with Lawler ($100K base to $105K). On the other end, Patrick Cummins is getting a raise of $2K after winning his first fight in the UFC.
July 25, 2014
Anthony and Sergio Pettis star in a web commercial selling the Reebok ZJet running shoe. Showtime recently signed a deal with Reebok.
The web commercial can be seen on Reebok’s YouTube page. In the commercial, Showtime talks about persevering to be the best, becoming the UFC champ and dealing with pressure. The video briefly shows the UFC Lightweight title. Sergio also makes a brief non-speaking appearance.
The ZJet retails for $129.99.
It appears that Showtime will be a part of the Reebok ZJet launch. Commercials (which did not include Pettis) for the shoe were played during the Bellator telecast on Spike TV Friday night. Pettis is a good-looking, well-spoken fighter and it would not be surprising to see more spots with Pettis selling Reeboks.
July 24, 2014
Robbie Lawler has signed on with Adidas Combat prior to his fight with Matt Brown Saturday. The deal comes on the heels of the recent launch of the Adidas-specific web site dedicated to combat sports.
There’s no word on whether Lawler will be able to wear the three stripes into the Octagon on network television Saturday.
— robbie lawler (@Ruthless_RL) July 21, 2014
Adidas is also the official sponsor of Resurrection Fighting Alliance, the organization headed by Ed Soares. It also sponsors Glory Kickboxers.
Lawler becomes the first Adidas signee in recent memory. It’s not clear whether it will start to target other fighters in the league. Still no word on a UFC uniform deal but maybe we can throw Adidas as a possible uniform maker. For those wondering, Under Armour announced its second quarter earnings and business is good as it exceeded analyst expectations. Although previously the front runner, if a deal were imminent, certainly we would have heard some rumblings in order to stir the pot for the stock even more. Reebok could be a possibility as it has signed on Johny Hendricks and Anthony Pettis. Adidas has worked with RFA for a while and its known as a possible feeder organization for the UFC.
July 24, 2014
MMA Junkie reports that Nick Diaz has signed a three fight contract with the UFC. Diaz indicated he is looking to return early 2015.
Dana White tweeted out the evidence of the signing.
— Dana White (@danawhite) July 24, 2014
Best quote from Diaz after signing: “I’ve been doing a whole lot of not getting punched around-type stuff,” Diaz told UFC.com.
The move brings a fighter back with tons of baggage but is someone that people are interested in seeing.
Despite being on a two fight losing streak, Nick Diaz is a fighter the UFC needs and is a PPV quality fighter. One need only look at UFC 158, his last fight against GSP, where his rant about “wolf tickets” and other musings helped the event garner 950K PPV buys and stellar ratings for its Prelims, weigh-ins and post-fight show. Sure, GSP was his opponent, but it was Diaz playing the villain that had viewers wanting to see weigh-ins and see what would happen on the post-fight show.
Many are drumming up dream opponents for Diaz (namely Anderson Silva), but we will have to see who he is willing to face before getting too excited. Regardless, the signing adds “PPV depth” to the roster.
July 24, 2014
Conor McGregor has signed a book deal with Irish publisher Gill & MacMillan according to the publishing company’s press release. The book is provisionally entitled, “Notorious: My Life in and Out of the Octagon.”
According to the web site, the book will be part memoir, part philosophy as it sounds like readers will get insight into McGregor’s psyche.
Via press release:
‘We think the world needs something as positive as Conor McGregor’s book’ said Conor Nagle, Commissioning Editor for Gill & Macmillan Books, who acquired the book for an undisclosed sum. ‘Fans will love to read about Conor’s journey so far, the technicalities of the sport, but more than anything, the sheer self-belief of an incredibly committed man’.
Gill & Macmillan is Ireland’s largest publisher of non-fiction per its web site. The book should be available in autumn 2015.
The McGregor media express continues with this announcement. The book deal is not too surprising as he’s capitalizing on the media hype that currently surrounds him. The question is whether he’ll still have this fandom when the book hits the shelves next fall.
July 23, 2014
MMA Junkie reports that the Nevada State Athletic Commission issued a two-year suspension as at a hearing held on Wednesday.
Sonnen must pay any and all doctors’ fees for the random drug tests he failed on May 24th and June 5th. Additionally, it is expected that he will become a precautionary tale for others and serve as a “resource” for halting future PED use.
There were differing opinions on the penalty for Sonnen as they ranged from a lifetime ban to the 2 year ban.
Sonnen tested for a total of five PEDs prior to his intended July 5th fight with Vitor Belfort. Initially, he claimed the positive test for PEDs related to him coming off of TRT treatment and the fact that he was trying to have children. After the second positive test, Sonnen was terminated from the UFC and his analyst position at Fox Sports.
Fair penalty? Sonnen’s attorney stressed Sonnen’s cooperation with the investigation and the UFC and Fox Sports terminations when contemplating the penalty. Essentially Sonnen threw himself at the mercy of the commission. This strategy seemed to work. Although it’s unlikely Sonnen will return to MMA in Vegas, the two year ban does leave a slim opening. Moreover, he could have been assessed a stiff fine but seemed to have avoided this.
July 23, 2014
MMA Junkie reports that Alexander Gustafsson is out of UFC 178 due to an injury and Daniel Cormier will get the shot against Jon Jones. Cormier-Jones will be the main event at the September 27th show.
Cormier put off surgery (UPDATED: Per Wrestling Observer podcast, Dave Meltzer stated that DC put off surgery)
apparently had knee surgery to repair a torn LCL and partially damaged ACL in his right knee. in early July after his final wrestling match at the UFC Fan Expo. Ironically, it was a knee injury that sidelined Gustafsson.
— UFCONFOX (@UFCONFOX) July 23, 2014
UFC 178 is looking to be a stellar card with Conor McGregor-Dustin Poirier serving as the co-main event as well as Dominick Cruz returning to the Octagon. The insertion of Cormier should help with the promotion of 178. While the event may lose some of the international fans, it should not suffer too much due to the strength of the card as it is right now.