AXS TV ANNOUNCES LONG-TERM AGREEMENT WITH LEGACY FIGHTING ALLIANCE AS PART OF EXPANDED MMA LINEUP

September 20, 2016

Los Angeles – Monday, Sept. 19, 2016 – AXS TV FIGHTS and the LEGACY FIGHTING ALLIANCE (LFA) today announced an exclusive, long-term broadcasting agreement. The multi-year pact will see AXS TV FIGHTS broadcast 30 live LFA events in 2017.

The newly formed LFA is the result of a merger between Legacy Fighting Championship and Resurrection Fighting Alliance, both of which rose to national prominence on AXS TV FIGHTS. The merger and new broadcast agreement now set the stage for the LFA and AXS TV FIGHTS to expand on their reputations as the proving ground for the next generation of MMA stars, as evidenced by their heralded pasts where the promotions have combined to place over 100 fighters in the UFC and Bellator.

Based on the strength of talent within the combined organization and LFA’s 30 fight schedule, AXS TV FIGHTS will expand its 2017 lineup to 45 live events—its largest ever, extend its live broadcast window to three hours, and kick off its Friday night broadcasts an hour earlier at 9 p.m. ET/6 p.m. PT. “The Voice” Michael Schiavello and UFC Hall of Famer Pat Miletich will be joined by veteran reporter Ron Kruck to form combat sports’ best broadcast team.

“AXS TV is proud to broadcast the LFA to help create MMA’s premier developmental league,” said Mark Cuban, founder and CEO of AXS TV. “AXS TV FIGHTS’ expanded 2017 lineup builds on AXS TV’s 13-year, 336-fight legacy as ‘Your Home for MMA’ with more live mixed martial arts and kickboxing events than any other TV network.”

To accommodate its increased commitment to live MMA events, AXS TV concurrently announced that INSIDE MMA will conclude its historic run on Sept. 30, 2016 when it broadcasts its 433rd and final episode. On the finale, Mauro Ranallo, Bas Rutten and Ron Kruck will be joined by original host Kenny Rice to celebrate and take a look back at the show’s achievements and memorable moments as television’s longest running and only independent MMA news series.

The pioneering program, INSIDE MMA, debuted on Sept. 14, 2007 as the first and only television series devoted to the burgeoning sport of MMA. In the 10 seasons that followed, INSIDE MMA documented the meteoric rise of MMA from a fringe sport fighting for mainstream acceptance to becoming the fastest growing sport in the world.

“INSIDE MMA blazed the trail for mainstream media’s acceptance of MMA,” said Cuban. “Bas, Kenny and Ron were there from the start, introducing the sport and its stars to a national television audience when other networks and newspapers were too afraid and out of touch to recognize its appeal.”axs-tv

Resurrection Fighting Alliance and Adidas team up

August 13, 2013

MMA Junkie reports that the three stripes, sporting apparel giant, Adidas is entering the sponsorship market of MMA. Through its global licensee Double D, Adidas Combat Sports has entered into a multi-year deal with Ed Soares’ Resurrection Fighting Alliance.

Soares’, also known for managing Anderson Silva and Jose Aldo among others, is positioning his promotion as a feeder league for the UFC. The RFA-UFC connection may be a reality considering RFA will be allowed to use the Octagon for its event this weekend. A good move considering Adidas would like to enter into the area mixed martial arts.

Payout Perspective:

The agreement between RFA and Adidas is a good sign that mainstream sponsors are still eyeing the sport of MMA for sponsorship opportunities. The RFA relationship seems to represent a bigger plan to enter into the MMA market as the article indicates it would like to work with the UFC although it would focus time with “grass-roots efforts.” You may recall that Reebok and Zuffa were in talks about partnering, however, we’ve seen the Reebok logo appearing in Bellator.

Payouts from WSOF and RFA this weekend

November 4, 2012

MMA Junkie reports on the payouts from this weekend’s World Series of Fighting and Resurrection Fighting Alliance cards. WSOF had a bigger payroll with $352,000 reported and Resurrection Fighting Alliance reported a payroll of $82,350.

Via MMA Junkie:

World Series of Fighting

Andrei Arlovski: $60,000 (includes $30,000 win bonus) def. Devin Cole: $10,000

Anthony Johnson: $55,000 (includes $25,000 win bonus)
def. D.J. Linderman: $10,000

Marlon Moraes: $12,000 (includes $6,000 win bonus)
def. Miguel Torres: $18,000

Tyrone Spong: $27,000 (includes $7,000 win bonus)
def. Travis Bartlett: $4,000

Tyson Steele: $10,000 (includes $5,000 win bonus)
def. Gregor Gracie: $25,000

Brian Cobb: $12,000 (includes $6,000 win bonus)
def. Ronys Torres: $12,000

Steve Carl: $16,000 (includes $8,000 win bonus)
def. Ramico Blackmon: $10,000

Josh Burkman: $16,000 (includes $8,000 win bonus)
def. Gerald Harris: $15,000

Gesias “JZ” Cavalcante: $14,000 (includes $7,000 win bonus)
def. T.J. O’Brien: $5,000

David Branch: $16,000 (includes $8,000 win bonus)
def. Dustin Jacoby: $5,000

Resurrection Fighting Alliance

Tyson Griffin: $16,000 (includes $8,000 win bonus)
def. Efrain Escudero: $5,000

Chidi Njokuani: $6,000 (includes $3,000 win bonus)
def. Phil Dace: $2,000

Marcio “Pe de Pano” Cruz: $12,000 (includes $6,000 win bonus)
def. Joe Yager: $2,000

Lance Palmer: $3,400 (includes $1,500 win bonus)*
def. Fredson Paixao: $1,600

James Krause: $8,000 (includes $4,000 win bonus)
def. Guilherme Trindade: $1,500

Dakota Cochrane: $4,000 (no win bonus)
def. Derrick Burnsed: $2,000

Sergio Pettis: $5,000 (includes $2,500 win bonus)
def. Jimmy Jones: $1,000

Chris Holdsworth: $3,000 (includes $1,500 win bonus)
def. Tyler Shinn: $1,500

Steve Mocco: $3,000 (includes $1,500 win bonus)
def. Tyler Perry: $1,500

Cory Galloway: $1,000 (includes $500 win bonus)
def. Jerry Shapiro: $750

Jordan Isordia: $1,350 (includes $600 win bonus)
def. Joey Angelo: $750

The payouts were released by the Nevada State Athletic Commission.

Payout Perspective:

The payouts give a glimpse into the salaries earned by non-UFC fighters. WSOF had a very good debut card. Sure, there were obvious mismatches (e.g. Spong/Bartlett, Johnson/Linderman) but there was enough name recognition of former UFC stars that it probably drew a good rating on Saturday night. RFA is only a year old so we will see how it will do. It would be interesting to know what each of the respective investors think of the prospects of MMA organizations and their return on the investment.