Report: Spence-Porter PPV tracking over 300K buys

October 1, 2019

The Athletic’s Mike Coppinger reports that Saturday night’s PBC event featuring Errol Spence Jr. and Shawn Porter is “tracking over 300,000 buys” with the likelihood of it landing somewhere “under 350K.”

It was the second PPV featuring Spence as he defeated Porter in a very exciting fight meaning from the Staples Center in Los Angeles.  Previously, Spence drew 360,000 last March in a fight with Mikey Garcia

It was announced after the fight that Spence would be returning to PPV in January against Danny Garcia.  The news of the buys for this fight is promising for Fox PPV and PBC considering they would like to build around Spence.

The buy rate is an absolute win and you may infer that the Fox shoulder programming helped with promoting the event including the cross-promotion of it on with the NFL.

 

Will the casual boxing fans buy Spence-Porter?

September 28, 2019

Saturday night Errol Spence meets Shawn Porter at Staples Center highlighting Fox’s latest PPV effort.  The PPV will be another test to see how much the pull of boxing PPV.

To its credit, Fox has backed this event with shoulder programming.  Notably, its PBC specific shows focusing on the fight have scored well in ratings in recent weeks.  PFC Face-to-Face featuring the two fighters averaged 334,000 last Sunday while PBC Fight Camp grabged 334,000 viewers.  Also, Porter appeared on Fox NFL Sunday for a segment which posted 4.817M viewers per Fox Media.  Fox promoting the fight during its NFL games have also assisted in getting a casual boxing fan to take notice of the PPV event Saturday.

The cross-promotion by Fox is similar to what it did for the UFC when the two companies were partners.  It helped for the UFC, will it help for the PBC?

One would think so.  But, if you are a fan that casually follows the sport, its hard not to forget the last Fox PPV (not including Manny Pacquiao).  Spence defeated Mikey Garcia this past March in what was an easy walkover for Spence over an overmatched, yet talented Garcia.  The matchup was a mismatch considering Garcia was fighting up in weight class which seemed to be a distinct disadvantage for him.  Yet, the PPV drew 360,000 buys for an event that drew over 47,000 at AT&T Stadium in Arlington, Texas.

Can PBC replicate the same buy rate?  Kevin Iole doesn’t think so.

It’s hard not to disagree with this projection if you factor in what some may have seen in March with Spence-Garcia.  Yet, if you believe that the NFL push may have gain some traction with a casual fan, it could near what March’s PPV could do.

Certainly, there are some boxing fans that believe that the matchup is the ‘best you can do’ given that Terrence Crawford is a Top Rank promoted fighter.  Odds say that Spence wins via Unanimous Decision.  There is talk that the winner would face Manny Pacquiao although many would like to see the eventual showdown with Crawford.

For Spence, Saturday’s fight will help solidify him as a PPV draw.  He’s one of the best boxers in the world and despite his talent in the ring, he has not broken through as a recognizable star for the casual boxing fan.  There was the ratings for his one fight on NBC after the U.S. Olympic Men’s Basketball team which drew 4.8 million viewers, but there was a set of circumstances (namely the Olympic team) that facilitated that big rating.  One wonders if another UD over Porter will get him the notoriety he deserves or will this be another stepping stone to either Pacquiao to get him mainstream praise.

In any event, Saturday’s PBC event at Staples Center should be interesting not for just the action in the ring but what transpires with business after.

PBC on FS1 draws 282,000 viewers

September 24, 2019

PBC on FS1 Saturday night drew 282,000 viewers per Nielsen via ShowBuzz Daily. The event featured Alfredo Angulo as he defeated Peter Quillin via split decision.

The event took place in Bakersfield, California at the Rabobank Arena.

In addition, Thomas Dulorme defeated Terrel Williams in a co-feature on the event.

Payout Perspective:

This past August, PBC on FS1 drew 345,000 viewers making it the best rating on the network since January. The 282,000 viewers is fairly strong for this event and at a late time slot on Saturday night.

PBC on Fox peaks with 1.492M viewers during Lara-Alvarez

September 5, 2019

PBC on Fox drew 1.171 million viewers per Nielsen as the telecast Saturday night peaked with 1.492 million fans watching the main event between Erisandy Lara and Ramon Alvarez.

The undercard rating averages were as follos:

Sanchez v. Bisbal:  951,000 viewers

Fundora v. Clark:  1.075M viewers

Lara v. Alvarez:  1.492M viewers

The telecast peaked in the overrun during the end of the Lara fight.

Additionally, Fox Deportes added 61,000 viewers for the telecast and Fox Sports streaming services had an average minute audience of 5,647.

The post-match Saturday night drew 1,342,000 viewers.

PBC Face to Face on Sunday on Fox drew 334,000 viewers while PBC Fight Camp drew 286,000.

Payout Perspective:

The event did not do as well as this past August’s PBC on Fox event with Adam Kownacki and Chris Arreola in the feature.   Its worthy to note that the main event did better than July’s PBC on Fox event featuring Caleb Plant (which drew 1,141,000 viewers).  The July telecast on Fox served as a pre-PPV event prior to Pacquiao-Thurman.  The ratings did well up against a big college football matchup between Oregon and Auburn on ABC.

PBC Fight Night on FS1 does its best rating since January

August 29, 2019

PBC Fight Night on FS1 this past Saturday drew 345,00 viewers according to Nielsen.  It was FS1’s best performance since January.

The telecast saw Brandon Figueroa KO Javier Nicolas Chacon in the fourth round in a Junior Bantamweight title fight.

According to Fox Sports, it was up 48% from Saturday’s average of FS1 PBC cards.  It peaked with 421,000 viewers in the 12:00am ET-12:15am ET quarter hour.

The event averaged 85,000 viewers on Fox Deportes.  According to Fox Sports, 432,00 viewers watch on FS1, Fox Deportes and Fox streaming services.

January’s PBC on FS1 event featured rising star Caleb Plant and drew 761,000 viewers.

Payout Perspective:

A decent rating for PBC on FS1 considering the card and the fact College Football’s return was the star of the night with the Miami vs. Florida game.  There was also the Bellator card on The Paramount Network although that didn’t do much of a dent in the ratings.

PBC on Fox Saturday night draws 1.301M viewers, peaks at 1.769M

August 7, 2019

PBC on Fox drew 1.301 million viewers on Saturday according to Nielsen via ShowBuzz Daily.  The viewership includes the overrun which saw Chris Arreola defeat Adam Kownacki in a heavyweight matchup.

The ‘fast nationals’ which drew 1.051M included PBC’s time slot from 8-10pm ET did not account for the overrun.

The telecast peaked during the main event at 1.769 million viewers and averaged 1.727 million. The Pascal-Browne matchup drew 1.220 million viewers while the opening fight of Omotoso-Stevens drew 898,000.

The average viewership of the entire broadcast on Fox was 1.301 million.  The post-fight coverage drew 1.298 million viewers.  A combined 1.393 million viewers watched the PBC event across the FOX platforms of Fox, Fox Deportes and its streaming services.

Payout Perspective:

Good ratings for this event as you can see that the audience progressively built throughout the broadcast.  The build to almost 1.8 million viewers during the main event is a good sign for the PBC brand.  It was the best ratings for PBC on Fox since March.

PBC on Fox Saturday night draws 1.051M in fast nationals

August 4, 2019

Television By Numbers reports that PBC on Fox Saturday night drew 1.051 million viewers in fast nationals Saturday night.  The event featured a heavyweight matchup between Chris Arreola and Adam Kownacki.

The event drew a 0.2 in the A18-49 demo and an overall 2 share.  This effort did beat out a Million Dollar Mile on CBS.  But, overall, it drew the least amount of viewers.

2019 PBC on Fox (fast nationals)

August 1.051M

July 880,000

June (Sunday) 1.007M

May 1.21M

April 1.01M

March 1.34M

February 1.26M

January 1.72M

In comparison, it exceeded the fast nationals for the past two months.  The event took place at the Barclay’s Center in Brooklyn.

Payout Perspective:

A nice showing for PBC on Fox albeit pretty weak competition on the other networks.  One might expect the ratings to go up more since the main event went way past the 10pm EST time slot.

Showtime Boxing draws 553,00 viewers for Davis-Nunez fight

July 30, 2019

Showtime Boxing on Saturday night drew 553,000 viewers for the Gervonta Davis-Ricardo Nunez feature on the network.

The event drew 188,000 viewers in the A18-49 demo and a 0.33 share per Nielsen via ShowBuzz Daily.

Davis KO’d Nunez in the second round in front of a hometown crowd in Baltimore, Maryland.  Davis retained the WBA Super Featherweight World Championship over the promotion’s mandatory challenger.

The event improved greatly over the June 29th Showtime event which drew just 379,000 viewers for the feature bout of Jermall Charlo and Brandon Adams.  May’s Deontay Wilder-Dominic Breazeale fight drew 791,000 viewers.  April’s Robert Easter, Jr. Rances Barthelemy fight garnered 312,000 viewers.

Payout Perspective:

The event on Saturday was a bounce back from June’s Showtime televised event.  The viewership tuned in to watch a Floyd Mayweather, Jr. protégé return to action before a hometown crowd.

Zuffa Boxing makes a hire

July 24, 2019

Zuffa Boxing may be taking another step to becoming a reality and likely a major player in the industry.

Mike Coppinger of The Athletic reports that Zuffa has hired an individual to run Zuffa Boxing.

White has intimated the promotion’s foray into boxing and one might expect Zuffa Boxing to become a disrupter in an industry that is ‘antiquated’ as described by Coppinger.

White was in the middle of the Conor McGregor-Floyd Mayweather fight in August 2017 which landed the largest PPV buy rate in the history of combat sports.  During that promotion, White collaborated with Al Haymon and Showtime for that fight but will be competing with the likes of PBC, Top Rank, Matchroom, Showtime and DAZN.

Payout Perspective:

Certainly, White is a polarizing figure in the sport of MMA and has received a fair amount of criticism balanced with praise for making the UFC the power it is today.  With boxing on an ascension due in part to content-hungry digital platforms such as ESPN+ and DAZN, the prospects of another promotion entering are good.  Yet, one has to wonder if there is enough talent for White to sign enough boxers to his brand.

The good news for Zuffa Boxing is that it has a built-in infrastructure in place.  The construction of the Vegas-based UFC Apex gym and Performance Institute are enticements for boxers.  One would think that the gym and training facility would benefit boxers and the gym could be a place to broadcast shows either through a television/digital partner or through Fight Pass.  No word on a launch date, but with the announcement of a hire, one would suggest that the move to boxing is happening sooner than later.

PBC Fight Night on Fox yields 923,000 viewers

July 23, 2019

PBC on Fox drew 923,000 viewers on Saturday night.  The event drew 269,000 viewers in the A18-49 demo and a 0.62 overall rating.

The event featured Caleb Plant and Mike Lee with Plant stopping Lee in round 3.  PBC on Fox led to the Pacquiao-Thurman later that night.

In fast overnights, the event drew 880,000 viewers.

Although this was the lowest output on Fox for a PBC event this year, the telecast was a primer for the PPV.  It was a good vehicle to introduce casual fans to Plant who may be on PPVs in the future.  PBC went up against the UFC Prelims on ESPN as there was overlap between the two events.

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