Ratings for HBOs BAD and PBC on FS1 from Saturday

July 20, 2017

HBO’s Boxing After Dark Saturday night drew 683,000 viewers for its main event on the network per Nielsen via ShowBuzz Daily.   The two other fights on the telecast scored in the 600,000

The event is more than its last Boxing After Dark main event this past January which drew 497,000 viewers.  This past Saturday, Joe Smith, Jr. faced Sullivan Berrera.  Despite being dropped in the first round, Berrera came back to dominate the fight and win a 10-round bout.  In addition, Miguel Berchelt defeated Takashi Miura via unanimous decision and Jerzeel Corrales defeated Robinson Castellanos.

The Berchelt fight drew 617,000 viewers while the Corrales fight drew 629,000.  Both scored 0.21 in the A18-49 demo.

There were three boxing telecasts Saturday.  PBC on Fox drew 886,000 viewers on the network,while  PBC on FS1 served as an add-on to the Fox event.  The show on FS1 drew 277,000 viewers and 0.08 in the A18-49 demo for a two-hour telecast which aired immediately after the Fox show.  The Fox show peaked above 1 million viewers.

Payout Perspective:

 

PBC on Fox drew less than a million and the FS1 event did as well as it usually does on the network.  The shows on HBO had modest viewership with each of the three fights drawing in the 600s range which is good for the network after losing much of its prized fighters since Bob Arum signed a tv deal with ESPN.

PBC on Fox draws less than a million viewers Saturday night

July 17, 2017

PBC on Fox drew less than a million viewers Saturday night per Television By Numbers.  It’s the first time that the promotion on the network has drawn less than 1 million viewers.

The event drew 0.92 million viewers and a 0.2 rating in the A18-49 demo and a 1 share for its 8-10pm time slot.  It was the lowest-rated telecast during it’s time slot and the least-watched overall show on network television Saturday night.

In comparison, February’s PBC on Fox 4 telecast drew 1.76 million viewers.  July 2016’s PBC on Fox drew 1.45 million viewers.  PBC on Fox 2 in April 2016 drew 1.51 million viewers.  PBC on Fox 1 in January 2016 drew 2.24 million viewers.

Saturday’s event featured Omar Figueroa, Jr. has he stopped Robert Guerrero in the third round.  Guerrero announced that Saturday’s event was he last as he announced his retirement via twitter.

Payout Perspective:

There was a lack of marketing promoting event as it seems like we are all focused on Mayweather-McGregor this past week.  The event marks a new low for PBC on the networks as it could not muster 1 million viewers.  I would think that the UFC will be able to draw more this Saturday for its network event on Fox.

Where is boxing’s next PPV star?

May 6, 2017

As Canelo Alvarez and Julio Cesar Chavez, Jr. get set to fight on the traditional Cinco de Mayo weekend boxing card, we wonder about boxing’s next big pay-per-view draw.

The two fighters in the main event were thought to be the future of boxing.  You can argue that only one of them has lived up to the billing of being the next big star while the other has been a disappointment thus far in his career.  For those that don’t follow boxing, Canelo is the fighter that is still on a career arc while JCC has the name and pedigree but perhaps not the desire needed to be a top star.

Last week, Anthony Joshua stopped Wladimir Klitschko in front of 90,000 in Wembley Stadium in a showdown between heavyweights.  While Joshua is massively popular in the UK, it’s still unknown whether that fandom would translate to US audiences.

The overarching question is whether any of these fighters could translate into a PPV star for boxing.

Canelo seems to be the best active fighter to be considered a boxing star on PPV.  He produced 2 million PPV buys when he fought Floyd Mayweather in September 2013 and 900,000 PPV buys against Miguel Cotto in November 2015.

But since the Cotto fight, Canelo has had lackluster PPV performances in a KO win over Amir Khan and Liam Smith.  In the Khan fight, it was estimated it had between 460,000 to 600,000 PPV buys.  It was later recalibrated down to 450,000 – 500,000 buys depending on who you asked.  This is respectable but down considering Khan had some notoriety prior to fighting Alvarez.  The Smith fight in September 2016 drew less than 300,000 PPV buys.  This may be due to the unknown opponent and the prior rumors that Alvarez was going to meet GGG.

In 2016, the biggest fight of the year, Andre Ward versus Sergey Kovalev, drew just 165,000 PPV buys.  GGG’s fight against Daniel Jacobs this past March did 170,000 PPV buys which was an improvement from GGG last showing on PPV.  Yet, fair or unfair to compare, 170,000 buys is less than a mediocre monthly PPV.  GGG is considered one of boxing’s best and can only muster 170,000 to pay for his fight, while a PPV with CM Punk drew 450,000 PPV buys.

In a November 2015 Sports Business Journal article former HBO PPV chief Mark Taffet identified seven factors that set apart PPV “megastars”:

  1. In-ring style – this goes to being an action fighter with the intent to KO an opponent in every fight
  2. Out-of-ring persona – Likable but also someone that sets themselves apart from the rest.
  3. Natural rivalries – this refers to fighters in the same weight class, or in a division close to their own.
  4. Demographics – this refers to the fighter being able to be identified with a particular group or audience.
  5. Media/technology – the ability to use social media to build followers and then monetize the opportunity.
  6. Intent – the desire to build a fan base as their career grows
  7. “It” factor – An undefined intangible, that Taffet states usually takes the form a storyline that is “unique and memorable.”

The likes of Vasyl Lomachenko, Errol Spence, Deontay Wilder and Keith Thurman may be on the next tier of boxing’s stars that have all of the above except the fact that they have yet to translate their in-ring success to monetary gain on PPV.  None of these fighters have headlined a PPV.  This is likely due to the fact that they see GGG and Canelo having trouble to gain traction in garnering PPV buys and are weary of pushing an event that might flop.  Recall Terrence Crawford fought Viktor Postol on PPV and drew 50-60K PPV buys.

While Canelo’s last PPV outing was disappointing, Golden Boy will continue to promote its premier star.  He has all of the seven factors above and if set with the right opponent, the fight could draw big PPV buys.  GGG lacks the natural rivalry that would help him equate his talent and persona.  The long-awaited showdown with GGG is in the offing and could give him a spark.

Anthony Joshua might be the next PPV boxing star.  It is still unclear whether his UK marketability will equate in the U.S., but last week’s event which aired on Showtime and HBO drew great ratings.  More importantly, once people tuned in, they saw a great fight in which he was knocked down but eventually came back to stop Klitschko.  With 13 sponsors already in his portfolio including big brands Jaguar, Under Armour and Beats By Dre, the former Olympic Gold Medalist has the pedigree, the look and the “It” Factor to succeed.

Clearly, Joshua’s marketability can translate to U.S. dollars as it did for Manny Pacquiao.  Notwithstanding the last year or so of his career, Pacquiao’s fighting style and large Filipino following allowed him to be one of the biggest boxing stars of the last 20 years.  He was able to accomplish this despite not being from the United States.  With his Mexican roots, Canelo is doing almost the same.  Joshua may have an advantage over Pacquiao and Canelo as he speaks fluent English.  Not to discount Manny or Canelo, but each has difficulty with carrying on interviews in English.

This year could be a big year for boxing starting with Saturday’s Canelo-Chavez fight.  If Canelo wins, it should ready us for a showdown with GGG in September.  If Chavez scores an upset, we can see a rematch later this year.  In June, we will see the rematch between Ward-Kovalev and see if that spurs more buys this time around.

Despite the wealth of networks that will show boxing, pay-per-view is the gold standard for boxing as it generates the most revenue for all in this sport.  For one reason or another, boxing fans have decided to hold off on buying their fights and instead wait for the next one on television.  In a post Manny-Floyd era, the lack of star power to drive boxing PPVs must be a concern for promoters.  But, there are several boxers that could fill the void.  The question is how to build these stars.

Joshua-Klitschko to air on Showtime and HBO Saturday

April 17, 2017

Promoters for heavyweight boxers Anthony Joshua and Wladimir Klitschko have come to terms to air the IBF heavyweight title fight on both Showtime and HBO.  Showtime will air the live broadcast at 1:15pm PT and HBO will rebroadcast it in prime time at 7:45pm PT.  The event takes place at Wembley Stadium in London.

Per Yahoo! Sports, each network will provide its own announcing crew for the show.  Showtime has an exclusive deal with Joshua and Klitschko has a deal with HBO.

The negotiated deal between rival networks is a rarity.  The last time the networks worked in conjunction with one another for a boxing event was the Mayweather-Pacquiao fight.  The business relationship broke down after the fight and resulted in a lawsuit.

Payout Perspective:

This is a rarity and its good news for boxing fans that have only HBO or Showtime.  It also reflects the fact that there can be a working relationship between rival promoters and networks.  This has been a bone of contention which was brought up in lawsuits by Top Rank and Golden Boy against Al Haymon’s PBC.  This is evidence that it can happen.  It will be interesting to see the ratings for each network.  While Showtime gets the live airing, it is in the mid-afternoon on Saturday for the west coast while HBO does get a prime time replay albeit many might know the result.

Spike TV’s deal with PBC is over

April 12, 2017

ESPN reports that Spike TV will no longer air Premier Boxing Champions on Spike TV which ends a two-year partnership to air PBC on Spike TV.

In March 2015, Spike TV launched “Friday Night Lights Out” with Glory Kickboxing, Bellator MMA and PBC with Haymon’s company as the big add to the network.  According to Spike TV, a third-year option was negotiated was not included in the final contract.

Notably, Spike TV was not happy with the quality of PBC cards aired on Spike TV and the network wanted to commit to Bellator MMA.

The last PBC on Spike TV card aired this past January.  The network stated that it is willing to revisit PBC and/or a boxing event but it looks like its combat sports programming will be limited to Bellator MMA.

Payout Perspective:

It’s interesting that Spike was frank about the quality of PBC cards.  Most of PBC cable cards are now airing on FS1.  The best PBC on Spike TV did on the network was its March 2015 debut when it drew 869,000 viewers.  The ratings have struggled to grasp a consistent audience with its events on Spike TV.  The network, which ended its relationship with Glory, now seems to be making a concentrated effort into Bellator MMA.  Will this equate into a push for bigger ratings and more sponsors?  We shall see.

5.1 million tune in for Thurman-Garcia on CBS

March 9, 2017

PBC on CBS this past Saturday peaked at 5.1 million viewers during the 12th round between Keith Thurman and Danny Garcia according to Nielsen.  The main event, overall, drew 3.74 million viewers.

The overnight viewership revealed it drew 2.7 million viewers on CBS and outdrew the NBA on ABC.

The numbers make it the most-viewed boxing event in primetime since 1998.

Notably, last year, the Errol Spence, Jr.-Leonard Bundu fight which aired on NBC after the Summer Olympics gold medal game involving the U.S.  That fight drew 4.8 million viewers with a peak of 6.34 million but aired on a Sunday afternoon with the peak occurring during the opening minutes of the fight.

Payout Perspective:

Great numbers for the CBS card last Saturday.  Unlike Spence-Bundu, it seems that that people gravitated toward Thurman-Garcia.  It was a good matchup that was promoted well and shows that there is still interest in boxing when good fights are made.

UFC 209: Payout Perspective

March 7, 2017

Welcome to another edition of Payout Perspective.  In this edition, we take a look at UFC 209 at the T-Mobile Arena in Las Vegas.

Woodley wins rematch with Wonderboy

The last seconds of the last round were really the most exciting part of this tactical fight.  There was not a lot of action for the first four rounds and Woodley’s flurry at the end of round 5 may have been the most

Teymur defeats Vannata in FOTN co-main

Replacing Khabib Nurmogomenov and Tony Ferguson was a daunting task and Teymur and Vannata put on a respectable fight.  Obviously, most MMA fans would have liked Khabib-Ferguson.

Attendance and Gate

The get-in price as of Friday, was $62 on the secondary market although there were a lot of tickets available on Ticketmaster.  The lowest price on Ticketmaster as of Friday was $95.  Vivid Seats noted that most tickets on the secondary market were from California.

The event drew 13,150 for a gate of $2,385,230 at the T-Mobile Arena.  It was by far the lowest out of the 4 events at the new arena.  However, the other 3 (200, 202, and 207) had big names attached to those events.

Bonuses

The bonuses went to Darren Elkins, Iuri Alcantara, David Teymur and Lando Vannata.  Elkins earned a Performance of the Night bonus for his come-from-behind win against Mirsad Bektic.  Alcantara won via kneebar against Luke Sanders.  Teymur and Vannata earned Fight of the Night.

Salaries

Woodley earned $500,000 as he earned $400,000 to show and another $100,000 to win.

Stephen Thompson earned $380,000 for his narrow loss to Woodley.

Khabib lost out on $500,000 to show.  Tony Ferguson was awarded his show purse of $250,000 but lost out on his chance to his win bonus of $250,000.

The other salaries are as follows as disclosed by the NAC (via MMA Junkie)

David Teymur: $28,000 (includes $14,000 win bonus)
def. Lando Vannata: $25,000

Daniel Kelly: $54,000 (includes $27,000 win bonus)
def. Rashad Evans: $150,000

Cynthia Calvillo: $20,000 (includes $10,000 win bonus)
def. Amanda Cooper: $17,000

Alistair Overeem: $750,000 (no win bonus)
def. Mark Hunt: $750,000

Marcin Tybura: $72,000 (includes $36,000 win bonus)
def. Luis Henrique: $16,000

Darren Elkins: $92,000 (includes $46,000 win bonus)
def. Mirsad Bektic: $21,000

Iuri Alcantara: $68,000 (includes $24,000 win bonus)
def. Luke Sanders: $12,000

Mark Godbeer: $24,000 (includes $12,000 win bonus)
def. Daniel Spitz: $12,000

Tyson Pedro: $24,000 (includes $12,000 win bonus)
def. Paul Craig: $12,000

Albert Morales: $20,000 (includes $10,000 win bonus)
def. Andre Soukhamthath: $10,000

Promotion of the Fight

The Embedded series seemed to focus on getting to know Khabib Nurmogomenov.  They showed him a lot during the series including going to see Mike Tyson.  Unfortunately, it did not turn out well for Khabib.  It also gave us a glimpse of the return of GSP.  Once again, there was no sponsor for the series.

The UFC Countdown show airing Sunday night on FS1 drew 80,000 viewers.  I wouldn’t look too much into this as many fans watch it online instead of just the show.

Woodley and Wonderboy did media rounds together to promote the fight.  Woodley brought up the issue of race during the media rounds.  Dana White dismissed this issue and while praising Woodley also called him a “drama queen.”  Whether or not you believe Woodley, his courage to talk about a controversial subject when many UFC fighters tip-toe around being controversial for fear of being punished by the company.

The St. Louis Cardinals supported the Missouri-born fighter.

Sponsorships

Woodley is a Monster Energy sponsored athlete as evidenced by the “M” on his fight kit and holding the Monster can in the Octagon post-fight.

7-11 used UFC 209 for sponsorship activation as it offered a free Slurpee or Big Gulp by simply texting a number.

In addition to 7-11, MetroPCS, Harley Davidson, Budweiser and Monster Energy were in the Octagon.

The UFC continues its relationship with Netflix as this PPV it featured the series Ironfist.

The Sidekick Experience is a second screen experience where fans can go on the UFC Fan Page to watch Facebook Live of people talking about the fights.

Odds and ends

Maybe the best sponsor of Saturday night was actually Kung Fu Teas which was on the mat during the Keith Thurman-Danny Garcia Fight.  It received great network exposure for a product I did not know existed.  Also of note, Monster Headphones, a UFC sponsor, was in the ring for Thurman-Garcia.

Toronto Blue Jays third baseman Josh Donaldson would have placed the strap around Wonderboy had he defeated Woodley.

Bob Bennett showing up at the post-fight press conference to denounce a judge’s score in the main event sets bad precedent.  It undermines his judges and brings into question close decisions.  Press and fans will be looking to Bennett each time there is a questionable score.

There were over 500,000 google searches on Friday night for UFC 209 another 500,000 Saturday night and 100,000 for UFC may bode well for the final PPV buy rate.

The UFC and Dana White filed a Motion to Dismiss Mark Hunt’s lawsuit during fight week.  Despite Hunt stating he was not thinking about it, one has to think it had to be on his mind a little bit.  He is still being paid at a high level, $750,000.  The pay puts him in the top 1-2% of UFC contracted fighters right now.  This is something that the UFC will bring up during the lawsuit as it proceeds.

Perhaps unrelated to UFC 209, but Geico amplified its relationship with the UFC by having Cody Garbrandt star in its latest commercial.

The return of GSP and the announcement that he will take on Michael Bisping did alleviate some sting from the Khabib news.  As for the press conference, what was the deal with Bisping being late and seemingly drunk?  Very unprofessional for the champ.

Conclusion

This event was not going to do huge numbers but looked good from a hardcore MMA perspective as Khabib-Ferguson was a much-anticipated fight that was cancelled twice before this latest cancellation.  It probably hurt some, but overall this PPV was not going to do big numbers.  But, without Khabib-Ferguson, one would think this PPV does between 300-325K viewers.

PBC on CBS draws 2.7M viewers, outdraws NBA on ABC

March 5, 2017

PBC on CBS Saturday night drew 2.7 million viewers per TV By the Numbers.  The event featuring Danny Garcia and Keith Thurman did better than the NBA on ABC Saturday night.

The NBA game featured the Los Angeles Clippers and Chicago Bulls.  It drew just 1.69 million viewers.

The title to unify the 147 pound which Thurman won by split decision drew a 0.8 rating in the adult 18-49 demo and a 3 share.

Last year, the CBS-televised event featuring Thurman Shawn Porter drew 2.12 million viewers and a 0.5 rating in the adult 18-49 demo.

In July 2015, a fight featuring Carl Frampton drew a 0.8 share on CBS.

PBC on CBS Saturday night was narrowly edged out in its time slot by a rerun of Chicago PD which drew 2.76 million viewers.

Payout Perspective:

Good numbers for PBC on CBS as this was a much-anticipated fight between two undefeated champions.  PBC will hope to produce more high-level fights and may have found a star in Thurman.  Maybe they do a rematch on PPV or go again on CBS.

PBC on Fox 4 draws 1.76M viewers

February 26, 2017

PBC on Fox drew 1.76 million viewers Saturday night per Sports TV Ratings.  It finished third out of three sports on the networks on Saturday night.

The NHL on NBC drew 2.02 million viewers and the NBA on ABC drew 2.34 million viewers Saturday night.  ABC drew the most in the adult 18-49 demo on Saturday night as it featured the Chicago Bulls-Cleveland Cavaliers in prime time.

The PBC event featured Deontay Wilder and Gerald Washington.  It drew a 0.5 in the adult 18-49 demo and a 2 share for its 2 hour time block.  Wilder KO’d Washington.

Last January, PBC on Fox drew 2.24 million viewers and finished behind Bulls-Cavs on ABC and US Figure Skating on NBC.

PBC on Fox this past July drew 1.45 million viewers.

Payout Perspective:

A rough night for PBC but it does improve from July’s showing.  PBC went up against two other sporting events on the networks and finished third.  Notably, UFC on Fox is doing much better than PBC events which have yet to catch on.

Court grants Haymon’s dismissal of Golden Boy’s antitrust lawsuit

January 26, 2017

Judge John Walter issued an order granting Al Haymon’s motion for summary judgment and dismissed Golden Boy’s antitrust lawsuit filed in federal court in Los Angeles on May 5, 2015.  The case was set to go to trial in March.

In his 25-page opinion filed on Thursday, Judge Walter determined that Golden Boy did not come forth with genuine issues of fact to support its claims that Haymon’s promotion, Premier Boxing Champions, foreclosed the market on boxers and other promotions among other antitrust violations.  Moreover, it determined that Golden Boy’s injury “was caused by conduct that was beneficial to competition in the promotion market.”

The judge noted that Haymon’s business strategy actually helped boxing with more televised matches and better pay for fighters.

The opinion noted that the tv strategy of securing deals with multiple networks implemented by PBC did not foreclose all networks.  It also pointed to the fact that Golden Boy expert’s did not provide an examination of recoupment of money of PBC’s purported strategy of “flipping” its business model from tv buys to securing license fees.

It also was not persuaded by Golden Boy’s claims of “sham” promoters that aided PBC nor the alleged “firewall” between promoters and managers. The court found no evidence that boxers were coerced into working with promoters. Moreover, the judge noted that PBC worked with other promoters.  In the latter claim, the Judge wrote that there was no antitrust injury because there was no standing.  Only boxers and governmental agencies may make the claim per the Ali Act.

In its conclusion, it noted that antitrust laws protect competition, not competitors.

Payout Perspective:

In reading the opinion, one might be concerned with the UFC antitrust lawsuit.  The court stressed the issue that antitrust laws protect competition, not competitors.  Despite the speculation that Haymon’s PBC attempted to foreclose the market on competitors, there was no evidence found by the court which conflicted with antitrust laws. The court determined that Golden Boy did not define the relevant markets and did not establish a “tie in” or “tie out” which may have been a violation of antitrust laws. Based on the opinion, it is unlikely that Golden Boy appeals this decision.

Golden Boy, et al. v. Haymon, et al. by JASONCRUZ206 on Scribd

Next Page »