PBC on Fox Saturday night draws 1.301M viewers, peaks at 1.769M

August 7, 2019

PBC on Fox drew 1.301 million viewers on Saturday according to Nielsen via ShowBuzz Daily.  The viewership includes the overrun which saw Chris Arreola defeat Adam Kownacki in a heavyweight matchup.

The ‘fast nationals’ which drew 1.051M included PBC’s time slot from 8-10pm ET did not account for the overrun.

The telecast peaked during the main event at 1.769 million viewers and averaged 1.727 million. The Pascal-Browne matchup drew 1.220 million viewers while the opening fight of Omotoso-Stevens drew 898,000.

The average viewership of the entire broadcast on Fox was 1.301 million.  The post-fight coverage drew 1.298 million viewers.  A combined 1.393 million viewers watched the PBC event across the FOX platforms of Fox, Fox Deportes and its streaming services.

Payout Perspective:

Good ratings for this event as you can see that the audience progressively built throughout the broadcast.  The build to almost 1.8 million viewers during the main event is a good sign for the PBC brand.  It was the best ratings for PBC on Fox since March.

PBC on Fox Saturday night draws 1.051M in fast nationals

August 4, 2019

Television By Numbers reports that PBC on Fox Saturday night drew 1.051 million viewers in fast nationals Saturday night.  The event featured a heavyweight matchup between Chris Arreola and Adam Kownacki.

The event drew a 0.2 in the A18-49 demo and an overall 2 share.  This effort did beat out a Million Dollar Mile on CBS.  But, overall, it drew the least amount of viewers.

2019 PBC on Fox (fast nationals)

August 1.051M

July 880,000

June (Sunday) 1.007M

May 1.21M

April 1.01M

March 1.34M

February 1.26M

January 1.72M

In comparison, it exceeded the fast nationals for the past two months.  The event took place at the Barclay’s Center in Brooklyn.

Payout Perspective:

A nice showing for PBC on Fox albeit pretty weak competition on the other networks.  One might expect the ratings to go up more since the main event went way past the 10pm EST time slot.

Showtime Boxing draws 553,00 viewers for Davis-Nunez fight

July 30, 2019

Showtime Boxing on Saturday night drew 553,000 viewers for the Gervonta Davis-Ricardo Nunez feature on the network.

The event drew 188,000 viewers in the A18-49 demo and a 0.33 share per Nielsen via ShowBuzz Daily.

Davis KO’d Nunez in the second round in front of a hometown crowd in Baltimore, Maryland.  Davis retained the WBA Super Featherweight World Championship over the promotion’s mandatory challenger.

The event improved greatly over the June 29th Showtime event which drew just 379,000 viewers for the feature bout of Jermall Charlo and Brandon Adams.  May’s Deontay Wilder-Dominic Breazeale fight drew 791,000 viewers.  April’s Robert Easter, Jr. Rances Barthelemy fight garnered 312,000 viewers.

Payout Perspective:

The event on Saturday was a bounce back from June’s Showtime televised event.  The viewership tuned in to watch a Floyd Mayweather, Jr. protégé return to action before a hometown crowd.

Zuffa Boxing makes a hire

July 24, 2019

Zuffa Boxing may be taking another step to becoming a reality and likely a major player in the industry.

Mike Coppinger of The Athletic reports that Zuffa has hired an individual to run Zuffa Boxing.

White has intimated the promotion’s foray into boxing and one might expect Zuffa Boxing to become a disrupter in an industry that is ‘antiquated’ as described by Coppinger.

White was in the middle of the Conor McGregor-Floyd Mayweather fight in August 2017 which landed the largest PPV buy rate in the history of combat sports.  During that promotion, White collaborated with Al Haymon and Showtime for that fight but will be competing with the likes of PBC, Top Rank, Matchroom, Showtime and DAZN.

Payout Perspective:

Certainly, White is a polarizing figure in the sport of MMA and has received a fair amount of criticism balanced with praise for making the UFC the power it is today.  With boxing on an ascension due in part to content-hungry digital platforms such as ESPN+ and DAZN, the prospects of another promotion entering are good.  Yet, one has to wonder if there is enough talent for White to sign enough boxers to his brand.

The good news for Zuffa Boxing is that it has a built-in infrastructure in place.  The construction of the Vegas-based UFC Apex gym and Performance Institute are enticements for boxers.  One would think that the gym and training facility would benefit boxers and the gym could be a place to broadcast shows either through a television/digital partner or through Fight Pass.  No word on a launch date, but with the announcement of a hire, one would suggest that the move to boxing is happening sooner than later.

PBC Fight Night on Fox yields 923,000 viewers

July 23, 2019

PBC on Fox drew 923,000 viewers on Saturday night.  The event drew 269,000 viewers in the A18-49 demo and a 0.62 overall rating.

The event featured Caleb Plant and Mike Lee with Plant stopping Lee in round 3.  PBC on Fox led to the Pacquiao-Thurman later that night.

In fast overnights, the event drew 880,000 viewers.

Although this was the lowest output on Fox for a PBC event this year, the telecast was a primer for the PPV.  It was a good vehicle to introduce casual fans to Plant who may be on PPVs in the future.  PBC went up against the UFC Prelims on ESPN as there was overlap between the two events.

PBC on Fox Saturday draws 880,000 viewers

July 22, 2019

PBC on Fox Saturday night drew 880,000 viewers in fast overnight ratings per Television By Numbers.  The 2-hour event which supplemented the Fox PPV featuring Pacquiao-Thurman drew a 0.2 share in the A18-49 demo and a 2 share.

The telecast on Fox was last in overall viewership when compared to the other 3 networks of ABC, NBC and CBS.  A rerun of Shark Tank on ABC drew nearly 2 million viewers on Saturday night in the 8-9pm timeframe while a rerun on Dateline NBC drew 2.47 million viewers in the 9-10pm hour.

PBC on Fox featured Caleb Plant and Mike Lee in the feature bout of the telecast.  Plant took care of Lee in the 3rd round.

2019 PBC on Fox (fast nationals)

July 880,000

June (Sunday) 1.007M

May 1.21M

April 1.01M

March 1.34M

February 1.26M

January 1.72M

Payout Perspective:

It’s a little surprising that Saturday’s Fox event drew less than a million viewers in fast nationals despite it being a lead-in to a Pacquiao fight.  Also, Caleb Plant has been a fighter that PBC has been pushing.  He had an impressive victory yet it appears that less people tuned in.

The Interview – Rafe Bartholomew

July 17, 2019

I had a great time catching up with Rafe Bartholmew of The Athletic. I first interviewed Rafe back in 2010 about his first published book about the love affair that the Philippines has with basketball.

We talk a little about Filipino basketball, the upcoming Pacquiao fight, Canelo, his latest piece about PBC fans/trolls and his pick to win the 2020 NBA Championship (which is a surprise to me).

4:00 – Filipino Hoops talk

14:15 – Preview of Pacquiao-Thurman

24:10 – Rafe’s Prediction on the fight

28:35 – I ask Rafe if we can appreciate this version of Pacquiao

35:04 – We talk about Pacquiao’s philanthropy

43:30 – Canelo announces he’s not fighting in September

54:45- We talk about Rafe’s latest piece on PBC fans

1:10 – Rafe gives us his 2020 NBA Champion Prediction

Rafe’s books can be found wherever you buy books and you can find him on twitter @rafeboogs.  You can also find his latest on boxing at The Athletic.

PBC on Fox Sunday peaked with 1.832M viewers

June 25, 2019

PBC on Fox Sunday night peaked with 1.832 million viewers during the Charlo-Cota fight which seeped over the two-hour time slot.  The event peaked during the 10:00pm ET-10:15pm ET quarter hour.  The telecast on Fox averaged 1.211 million viewers from 8-10:15pm ET.

The complete main card telecast on Fox drew 1.265 million viewers along the Fox family of Fox, Fox Deportes and Fox Sports streaming services.

Broken down the main card telecast on Fox Sunday night were as follows:

Rigondeux vs. Ceja: 1.030 million viewer average

Spencer vs. Black:  1.187 million

Charlo vs. Cota:  1.832 million (same as the peak)

Fox Deportes drew an additional 48,000 viewers.  Fox Sports streaming services had an average minute audience of 6,118.

The PBC Boxing Prelims drew 836,000 viewers.  Earlier in the day, Inside PBC Boxing on Fox averaged 320,000 viewers.  The Inside PBC Boxing telecast featured Manny Pacquiao and Keith Thurman talking about their upcoming fight in July.

Payout Perspective:

The fast-national average was 1.007 million viewers but did not account for the 15-minute overrun.  The event did not fare well competing against other network shows on Sunday night but the averages for the fights were good as compared to other PBC on Fox telecasts.

PBC on Fox Sunday night draws 1.007 million viewers in Fast Nationals

June 24, 2019

Premier Boxing Champions on Fox drew 1.007 million viewers in Fast Nationals.  The event held on Sunday night drew a 0.3 rating in the A18-49 demo and a 2 share overall.

According to Television by Numbers, the event was the lowest rated show in its time slot.  60 Minutes on CBS drew close to 6.14 million viewers in the 8-9pm slot.  In the 9-10pm slot, The Good Fight on CBS drew 3.72 million viewers.

The 7-8pm time slot saw PBC Prelims draw 880,000 viewers. The prelims featured two undercard fights.

The event featured the return of Jermell Charlo as he knocked out replacement Jorge Cota in the third round.

Payout Perspective:

The other PBC on Fox cards occurred on Saturday night so it would be unfair to compare them.  But its clear that CBS owns Sunday night programming with 60 Minutes as its big lead-in.  One of the other concerning things you may notice is the A18-49 demo is low with no sight of it trending upward as boxing continues to be a sport dominated by older viewership.

PBC on FS1 Saturday night draws 208,000 viewers

May 29, 2019

PBC on FS1 Saturday night drew 208,000 viewers.  The prelims which aired prior to the main card drew 167,000 viewers.

The main card featured Austin Trout going up against Terrell Gausha.  The two fought to a majority draw.

The prelims began at 7:14pm ET due to an overrun.  The main card started at 8:00pm ET and went over 3 hours.  It did overlap with the ESPN event Saturday night.

Payout Perspective:

Probably not the best night for the event as there was also a card on ESPN and DAZN.  This had to be one of those events where PBC was fulfilling its goal of telecasts for Fox as even the crowd at the event in Mississippi looked sparse.

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