InDemand signs distribution deal for PPVs with AEW and PBC

December 3, 2019

Online media source Multichannel News reported that In Demand has signed a new deal with All Elite Wrestling and Premier Boxing Champions.

For All Elite Wrestling, the deal ensures a minimum of one PPV event per quarter through June 2021.  Also, PBC will look to have at least one PPV per quarter which would guarantee at least 8 PPVs per year from the two sources of content.

Comcast, Charter Communications and Cox Communications own InDemand.

Another note from the article is news that Showtime will air 2 to 4 PPVs via InDemand in 2020.

Payout Perspective:

The article seems to be positive about the prospects of the traditional forms of PPV offerings on MVPDs (multichannel video programming distributors) despite the fact that online platforms such as DAZN and ESPN+ have disrupted the industry. The new deal can be seen as content replacing the WWE when most its PPVs went to its own network.  Also, UFC and Top Rank went to ESPN+ and DAZN took Canelo, GGG and Anthony Joshua fights.  Will this deal replenish the buys left from the huge UFC events or a Canelo fight?  Maybe not.  The first test will be February 22nd’s Heavyweight Showdown between Tyson Fury and Deontay Wilder which is getting heavy buzz to surpass the 1 million PPV buy mark.

PBC Countdown draws 686,000 viewers this past Saturday

November 13, 2019

Fox is reporting that the PBC Countdown telecast this past Saturday featuring Deontay Wilder and Luis Ortiz drew 686,000 viewers.

It is the best PBC Countdown telecast of 2019 and the second-best viewership overall since December of 2018.

Wilder-Ortiz takes place Saturday November 23rd on Fox PPV.

Payout Perspective:

The shoulder programming for this event has seen an increase in viewership. One can only think that the newfound interest in the Heavyweight Division has helped facilitate the viewers for the event.  Wilder’s persona and his KO ability makes him a marketable feature that people are willing to watch.

Top Rank Boxing on ESPN draws 635,000 viewers Saturday

November 5, 2019

Top Rank Boxing on Saturday night drew 635,000 viewers on ESPN according to Nielsen via ShowBuzz Daily.  The telecast drew 268,000 in the A18-49 demo.

The telecast which aired during the UFC 244 PPV on ESPN+ and the Canelo-Alvarez undercard on DAZN featured Miguel Berchelt as he stopped Jason Sosa in the 4th round.  The battle between the junior lightweights took place at the Dignity health Sports Park in Carson, California.

Recent Top Rank on ESPN Ratings

10/19 Top Rank Boxing 635,000

8/17 Top Rank Boxing 471,000

7/13 Top Rank Boxing 530,000

6/28 Top Rank Boxing (Fri) 490,000

6/8 Top Rank Boxing (Sat – Fury Prelims on ESPN2) 493,000

5/25 Top Rank Boxing 556,000

5/11 Top Rank Boxing 740,000

5/4 Top Rank Boxing 480,000

Payout Perspective:

Identical ratings from the October 19th Top Rank Boxing telecast on ESPN.  On a night with UFC, PBC on FS1 and DAZN, 635,000 for this event has to be considered promising.  With the perceived debacle by DAZN to hold the main event until after the UFC card, boxing fans could have turned into this event on ESPN.

PBC Fight Camp telecast Sunday draws 2.2M thanks to NFL

October 30, 2019

PBC Fight Camp this past Sunday afternoon scored its largest viewership thanks to NFL Football on Fox as it drew 2.247 million viewers on the network according to Nielsen.  The shoulder programming featured the upcoming fight between Deontay Wilder and Andy Ruiz.

The telecast aired Sunday afternoon on Fox after the network’s slate of games and took advantage of the audience that remained.  Wilder faces Ruiz in a heavyweight showdown on Fox PPV November 23rd.

The shoulder programming launches the weekly airings which will culminate on November 17th.  With promotions occurring weekly during NFL games and through the World Series, the event is getting exposure.

Payout Perspective:

There’s something about the heavyweights that gets more people interested in the event. The airing of PBC Fight Camp increased in viewership by over 30% from the top viewership from September’s Shawn Porter-Errol Spence leadup to their showdown in Staples. Wilder-Ruiz is also taking advantage of the fact that the NFL season is in full swing and the World Series is going to 7 games (albeit ratings for baseball have been down).  But, all signs point to a good buy rate since many are tuning in to the programming.

Report: Spence-Porter PPV tracking over 300K buys

October 1, 2019

The Athletic’s Mike Coppinger reports that Saturday night’s PBC event featuring Errol Spence Jr. and Shawn Porter is “tracking over 300,000 buys” with the likelihood of it landing somewhere “under 350K.”

It was the second PPV featuring Spence as he defeated Porter in a very exciting fight meaning from the Staples Center in Los Angeles.  Previously, Spence drew 360,000 last March in a fight with Mikey Garcia

It was announced after the fight that Spence would be returning to PPV in January against Danny Garcia.  The news of the buys for this fight is promising for Fox PPV and PBC considering they would like to build around Spence.

The buy rate is an absolute win and you may infer that the Fox shoulder programming helped with promoting the event including the cross-promotion of it on with the NFL.


Will the casual boxing fans buy Spence-Porter?

September 28, 2019

Saturday night Errol Spence meets Shawn Porter at Staples Center highlighting Fox’s latest PPV effort.  The PPV will be another test to see how much the pull of boxing PPV.

To its credit, Fox has backed this event with shoulder programming.  Notably, its PBC specific shows focusing on the fight have scored well in ratings in recent weeks.  PFC Face-to-Face featuring the two fighters averaged 334,000 last Sunday while PBC Fight Camp grabged 334,000 viewers.  Also, Porter appeared on Fox NFL Sunday for a segment which posted 4.817M viewers per Fox Media.  Fox promoting the fight during its NFL games have also assisted in getting a casual boxing fan to take notice of the PPV event Saturday.

The cross-promotion by Fox is similar to what it did for the UFC when the two companies were partners.  It helped for the UFC, will it help for the PBC?

One would think so.  But, if you are a fan that casually follows the sport, its hard not to forget the last Fox PPV (not including Manny Pacquiao).  Spence defeated Mikey Garcia this past March in what was an easy walkover for Spence over an overmatched, yet talented Garcia.  The matchup was a mismatch considering Garcia was fighting up in weight class which seemed to be a distinct disadvantage for him.  Yet, the PPV drew 360,000 buys for an event that drew over 47,000 at AT&T Stadium in Arlington, Texas.

Can PBC replicate the same buy rate?  Kevin Iole doesn’t think so.

It’s hard not to disagree with this projection if you factor in what some may have seen in March with Spence-Garcia.  Yet, if you believe that the NFL push may have gain some traction with a casual fan, it could near what March’s PPV could do.

Certainly, there are some boxing fans that believe that the matchup is the ‘best you can do’ given that Terrence Crawford is a Top Rank promoted fighter.  Odds say that Spence wins via Unanimous Decision.  There is talk that the winner would face Manny Pacquiao although many would like to see the eventual showdown with Crawford.

For Spence, Saturday’s fight will help solidify him as a PPV draw.  He’s one of the best boxers in the world and despite his talent in the ring, he has not broken through as a recognizable star for the casual boxing fan.  There was the ratings for his one fight on NBC after the U.S. Olympic Men’s Basketball team which drew 4.8 million viewers, but there was a set of circumstances (namely the Olympic team) that facilitated that big rating.  One wonders if another UD over Porter will get him the notoriety he deserves or will this be another stepping stone to either Pacquiao to get him mainstream praise.

In any event, Saturday’s PBC event at Staples Center should be interesting not for just the action in the ring but what transpires with business after.

PBC on FS1 draws 282,000 viewers

September 24, 2019

PBC on FS1 Saturday night drew 282,000 viewers per Nielsen via ShowBuzz Daily. The event featured Alfredo Angulo as he defeated Peter Quillin via split decision.

The event took place in Bakersfield, California at the Rabobank Arena.

In addition, Thomas Dulorme defeated Terrel Williams in a co-feature on the event.

Payout Perspective:

This past August, PBC on FS1 drew 345,000 viewers making it the best rating on the network since January. The 282,000 viewers is fairly strong for this event and at a late time slot on Saturday night.

PBC on Fox peaks with 1.492M viewers during Lara-Alvarez

September 5, 2019

PBC on Fox drew 1.171 million viewers per Nielsen as the telecast Saturday night peaked with 1.492 million fans watching the main event between Erisandy Lara and Ramon Alvarez.

The undercard rating averages were as follos:

Sanchez v. Bisbal:  951,000 viewers

Fundora v. Clark:  1.075M viewers

Lara v. Alvarez:  1.492M viewers

The telecast peaked in the overrun during the end of the Lara fight.

Additionally, Fox Deportes added 61,000 viewers for the telecast and Fox Sports streaming services had an average minute audience of 5,647.

The post-match Saturday night drew 1,342,000 viewers.

PBC Face to Face on Sunday on Fox drew 334,000 viewers while PBC Fight Camp drew 286,000.

Payout Perspective:

The event did not do as well as this past August’s PBC on Fox event with Adam Kownacki and Chris Arreola in the feature.   Its worthy to note that the main event did better than July’s PBC on Fox event featuring Caleb Plant (which drew 1,141,000 viewers).  The July telecast on Fox served as a pre-PPV event prior to Pacquiao-Thurman.  The ratings did well up against a big college football matchup between Oregon and Auburn on ABC.

PBC Fight Night on FS1 does its best rating since January

August 29, 2019

PBC Fight Night on FS1 this past Saturday drew 345,00 viewers according to Nielsen.  It was FS1’s best performance since January.

The telecast saw Brandon Figueroa KO Javier Nicolas Chacon in the fourth round in a Junior Bantamweight title fight.

According to Fox Sports, it was up 48% from Saturday’s average of FS1 PBC cards.  It peaked with 421,000 viewers in the 12:00am ET-12:15am ET quarter hour.

The event averaged 85,000 viewers on Fox Deportes.  According to Fox Sports, 432,00 viewers watch on FS1, Fox Deportes and Fox streaming services.

January’s PBC on FS1 event featured rising star Caleb Plant and drew 761,000 viewers.

Payout Perspective:

A decent rating for PBC on FS1 considering the card and the fact College Football’s return was the star of the night with the Miami vs. Florida game.  There was also the Bellator card on The Paramount Network although that didn’t do much of a dent in the ratings.

PBC on Fox Saturday night draws 1.301M viewers, peaks at 1.769M

August 7, 2019

PBC on Fox drew 1.301 million viewers on Saturday according to Nielsen via ShowBuzz Daily.  The viewership includes the overrun which saw Chris Arreola defeat Adam Kownacki in a heavyweight matchup.

The ‘fast nationals’ which drew 1.051M included PBC’s time slot from 8-10pm ET did not account for the overrun.

The telecast peaked during the main event at 1.769 million viewers and averaged 1.727 million. The Pascal-Browne matchup drew 1.220 million viewers while the opening fight of Omotoso-Stevens drew 898,000.

The average viewership of the entire broadcast on Fox was 1.301 million.  The post-fight coverage drew 1.298 million viewers.  A combined 1.393 million viewers watched the PBC event across the FOX platforms of Fox, Fox Deportes and its streaming services.

Payout Perspective:

Good ratings for this event as you can see that the audience progressively built throughout the broadcast.  The build to almost 1.8 million viewers during the main event is a good sign for the PBC brand.  It was the best ratings for PBC on Fox since March.

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